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Planning your content is essential for any marketing team: it helps publish consistently, always keep track of what’s what, and streamline your content workflow to know who’s responsible for that last-mile approval. If you're on the hunt for game-changing content...
A growing number of global companies and advertisers are turning to TikTok for business as their go-to platform for impactful branding, community-building, and shortening the purchase journey. They must be on to something that others haven’t fully grasped yet. Is it...
A growing number of global companies and advertisers are turning to TikTok for business as their go-to platform for impactful branding, community-building, and shortening the purchase journey. They must be on to something that others haven’t fully grasped yet. Is it...
Does this sound like your brand? You dream of having sustainability — the kind of brand that pays off for generations to come. You want your brand to be scalable, but you don’t want to constantly rely on ads. You’re ready to deliver tremendous value, but you don’t...
Instagram. You might have heard about it. It’s that thing kids are on. It’s sleek, intuitive, and, most importantly, simple to use. Which makes seeing the best part of your precious photo getting cropped even more frustrating. As Instagram introduces new features and...
Hiring a digital marketing manager is a challenge. An exciting challenge. But still, a challenge. The way new hires are recruited and onboarded has a ripple effect in our culture, our results, and our bottom line. Define the needs right. Recruit responsibly. Onboard...
We’ve said it before and we’re saying it again—working in digital marketing isn’t easy. A day—scratch that—an hour doesn’t go by without a new release, feature, algorithm change that affect your strategies and campaigns. Keeping up is hard and remaining a relevant...
I looove everything about Instagram and besides Reddit it’s basically the only one social platform I’m visiting frequently. It’s fun, refreshing, engaging and I feel up to date with everything that’s happening in the world, my friends, and favorite brands or...
Do you know what the main types of marketing are? Drawing a line between offline and online business promotion is far from the main classification. To understand the principle, you need to know what inbound and outbound marketing are. You may have already heard these...
When you’re seeking information about SEO, social media, or content marketing, there are a host of marketing blogs to choose from. But, it can often feel like everyone and their brother is trying to teach or sell you something. And with so many options on the web,...
If you’re just starting out or if your business is going global, chances are you need to merge some of your Facebook pages. And let me tell you, this is not a trivial task that requires two clicks. That’s what I was expecting. Instead, this process got me my first...
What are your Instagram followers really saying? I’m sure you’re talking to your audience and hopefully, some of them are replying (in the comments), but this doesn’t tell you the full story. A 2018 report tells us that the average engagement rate on Instagram is...
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