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Although YouTube's native platform does a solid job, third-party YouTube analytics tools can go into a lot more detail, especially in terms of competitive analysis and SEO tracking. Plus, some tools leverage AI to offer personalized topic ideas, keywords, and ideal...
Did you know that project management collaboration tools save the average employee around 498 hours per year? That's a full working month! Project management collaboration tools are essential to increase productivity and ultimately save money. This is especially true...
Did you know that project management collaboration tools save the average employee around 498 hours per year? That's a full working month! Project management collaboration tools are essential to increase productivity and ultimately save money. This is especially true...
The way we see it, branded content merges branding and advertising. It targets human emotions in a calculated and very artistic manner. Branded content challenges the principles of content creation as we know it. It tends to go the extra mile and tap into...
I'm a marketing manager -- that means I love and have expertise in marketing, but rarely get to actually do it myself. But last month, my social media manager moved into a new role, leaving the duty of running all of our social accounts unclaimed. In the meantime,...
Today, everyone is celebrating the International Workers' Day. Definitely not me, obviously. Traditionally, I scatter all over the web to find out what was the best news of the previous month and recap all the most important event in digital marketing, social media,...
There’s no law of marketing that says a brand has to tell stories. If it’s truly opposed to narrative structures, it can stick to dishing out bullet-point lists of product features, half-baked context-free social media witticisms, and isolated factual accounts of...
Have you ever felt that your social media presence is inauthentic and untrue? You’re not alone. Countless businesses around the world struggle to put forth a more honest and authentic face to their social presence. This can often be attributed to a disconnect between...
The month of love has just come to an end dear marketers. So it’s time to take a deep breath and relax. Yes, February was filled with love, hearts, kisses, red emojis, roses, proposals. But any busy and significant month for people is by default also a busy and...
Round up the kids, gather the families, and get onto your laptops ladies and gentlemen because it’s time for our monthly wrap-up! Each month we like to start by looking back and summing up what the past month had in store for us, marketers. As it always happens in...
Super Bowl - the only time our industry is genuinely interested in American football. Super Bowl’s commercials are awaited all year-round, and this puts a lot of pressure on brands & agencies. But so far, so good - this year came with a lot of smart jokes,...
Yearly wrap-ups strike curiosity in people. In marketers? Fascination. Us marketers have an almost obsession to see stats about the last year because it helps us understand people, society, trends, and directions. Understanding all that means we can be successful...
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