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Content Marketing Made Efficient: A step-by-step guide

Content Marketing Made Efficient: A step-by-step guide

Force of habit is pushing me to start this article with a nice and cliche definition of what content marketing is and why it’s so important in today’s world. Experience tells me, however, that I’d be preaching to the choir. All of us here are already convinced by the...

Branded Content: Today’s Marketers’ Dilemma

Branded Content: Today’s Marketers’ Dilemma

The way we see it, branded content merges branding and advertising. It targets human emotions in a calculated and very artistic manner. Branded content challenges the principles of content creation as we know it. It tends to go the extra mile and tap into...

This April’s Top Marketing Industry News

This April’s Top Marketing Industry News

Today, everyone is celebrating the International Workers' Day. Definitely not me, obviously. Traditionally, I scatter all over the web to find out what was the best news of the previous month and recap all the most important event in digital marketing, social media,...

How to Zero-In on Your Business’ Social Culture

How to Zero-In on Your Business’ Social Culture

Have you ever felt that your social media presence is inauthentic and untrue? You’re not alone. Countless businesses around the world struggle to put forth a more honest and authentic face to their social presence. This can often be attributed to a disconnect between...

This January’s Top Marketing Industry News

This January’s Top Marketing Industry News

Round up the kids, gather the families, and get onto your laptops ladies and gentlemen because it’s time for our monthly wrap-up! Each month we like to start by looking back and summing up what the past month had in store for us, marketers. As it always happens in...

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