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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Watching metrics like a hawk speeds up your decision-making process. Getting a good handle on social media metrics means illuminating audience behavior and preferences. You measure the impact of each new iteration of a social strategy but also make data-driven...
Social media engagement tools centralize cross-channel comments, mentions, and DMs within unified inboxes. Some platforms also include social listening and sentiment analysis capabilities to help social media teams summarize the audience's opinion on particular topics...
Social media engagement tools centralize cross-channel comments, mentions, and DMs within unified inboxes. Some platforms also include social listening and sentiment analysis capabilities to help social media teams summarize the audience's opinion on particular topics...
Posting content is just one part of social media marketing. Social media managers must also listen to what their audiences say, get actively involved, and respond to feedback — that's what makes brands stand out and worth connecting with. Still, managing comments is...
ContentCal is a social media tool that allows teams to manage, schedule, and publish social media content. Like any other social media management software, this too has its own advantages and drawbacks, leading many people to shop for ContentCal alternatives. Whether...
From cat memes to customer conversations, the internet doesn’t clock out. And neither do the comments. Content moderation tools help you stay one step ahead, so your brand can stay cool, calm, and collected (even when the comment section isn’t). Managing multiple...
Social media management involves a lot more than just posting content on different networks. You have to know your audience like the back of your hand, build powerful content strategies, and keep your calendar relevant with fresh post ideas. Then your focus shifts to...
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Getting noticed on social media is harder than ever. You need fresh, scroll-stopping content, and you need it fast. If you're a freelancer, a social media marketing specialist juggling multiple clients, or a marketer running communications for an in-house team, you...
As a leading social media management platform, Hootsuite provides powerful features and integrations that help businesses handle their social media accounts. But it's not the only tool worth considering—this Hootsuite competitor analysis will help you explore the best...
Social media community management tools are no longer a “nice to have”. They’re essential for brands that want to scale conversations, respond in real time, and build deeper audience loyalty without burning out their teams. Whether you're handling hundreds of comments...
GatherContent is a platform that helps marketers manage their content strategies and workflows. In 2022, it was acquired by Bynder and rebranded as Content Workflow, continuing its legacy with a strong focus on workflows, real-time collaboration, and centralized...
Google Search and Maps can be huge revenue sources for brick-and-mortar businesses. But you must maintain a consistent presence to hit high rankings, and that involves posting, tracking, and optimizing content for maximum engagement. Google Analytics works well...
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