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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Which caption are you more likely to engage with? A. “Download our free report on marketing trends.” B. “This 24-page report took us 60 hours to research. You can have it for free.” If you picked B, you just experienced anchoring: a psychological principle that shapes...
Social media management involves a lot more than just posting content on different networks. You have to know your audience like the back of your hand, build powerful content strategies, and keep your calendar relevant with fresh post ideas. Then your focus shifts to...
Social media management involves a lot more than just posting content on different networks. You have to know your audience like the back of your hand, build powerful content strategies, and keep your calendar relevant with fresh post ideas. Then your focus shifts to...
B2B marketing tools can truly save marketers' lives, including yours, especially since there's just no way you can do the amount of work you do manually. The right marketing workflow software helps you manage campaigns more efficiently, boost your lead generation and...
Do you feel like you're stuck on the hamster wheel of content creation? You're not alone. That's why robust marketing planning software tools are essential when executing a content marketing strategy. You need to track tasks, handle team collaboration, manage multiple...
Social media automation tools go beyond simple social media calendars, although those are super helpful too. Automation tools help marketing agencies keep about their wits when managing accounts for multiple clients. Whether it's streamlining content management,...
With Instagram Reels catching on like wildfire, they have become a gold mine to maximize engagement and raise brand awareness. However, although Instagram includes a built-in video editor, using other third-party reels tools to improve your content may be a better...
We may be a long way from the era of people poking each other on Facebook, but around two billion people worldwide use the platform daily and it's a crucial part of the editorial calendar for many brands. The right Facebook publishing tools can make life much easier...
Search engine optimization involves a lot of things — keyword research, content planning and creation, page analysis, and that's just to name a few. This process can turn into a real headache without the right set of SEO agency tools in place. That's why today I'll...
Social media is a lot of work: you have to create, schedule, approve, and distribute content, not to mention analyze its performance afterward. You can do it all manually, but once you have more than one or two accounts, you're in for many headaches. Social media...
Content workflow software comes hand-in-hand with smart content production scaling. On the other hand, creating more content puts your content processes to the test: can you deliver on time without compromising on quality? Whether you're an in-house content-focused...
Buffer is a solid social media management platform that caters to diverse needs. Well-known for its entry-level affordability and long time presence on the market, it helps users to manage multiple social media accounts efficiently, but it also has its shortcomings...
Create
Schedule
Plan
Engage
Collaborate
Analyze
Approve
