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Social media DMs have become an essential component of modern marketing strategies, offering brands a direct and personal way to engage with their audience. Not only do they help humanize your brand, but they also play a key role in building customer relationships and...
Jan 14, 2024
When your business has localized brands or operates from multiple locations, you need to manage multiple Google My Business accounts for them in a way that’s streamlined and efficient. Using a specialized tool, you can simplify everything, from centralizing your management and assets to maintaining brand messaging consistency across multiple locations, scheduling GMB posts, and improving your local SEO.
Let me run you through a simple step-by-step guide to see how easy managing multiple locations on Google My Business can be.
Planable is a social media planning tool that lets you post to multiple accounts on Google My Business, Instagram, TikTok, and five other platforms. You can use Planable to easily manage several accounts and schedule posts for all your GMB listings with only a few clicks. Here’s how:
Connecting GBP page in Planable app
The best part about using Planable to manage multiple Google My Business accounts is that it makes all the steps before posting way smoother. You’ve got a single calendar that organizes everything, so it’s easy to visualize a social media strategy in real time. Content creation flows when you can see everything as it would appear on the feed.
Content calendar view in Planable
You or your whole team can save heaps of time thanks to the collaboration and approval features that set Planable apart from other tools. Comments and annotations stay in context and can even include images, while your perfect social media approval process is super-easy to set up, custom roles included. It’s nice not to chase down approval over email all the time.
Some of the greatest perks include:
You can manage multiple locations without any of it being a headache. Here’s how I do it:
First, you need to log in and make a location group. This is especially useful if you’re managing different types of locations and want to do updates in batches, all from one profile.
You have to choose Businesses in the Business Profile Manager, top left corner. Then, pick Create Group and Add Locations.
Include all the business locations you want to work with in one go. To add a new location:
From now on, every business location you’ve added lives here, in the Locations tab. You can manage places in a business group all at once and deal with reviews, add photos, or adjust information for each one.
It’s super important for online info to match what’s happening in real life. Folks rely on your listings to find you, so the way you show up on Google Maps and Google Search needs to be credible and thorough.
Posting relevant content consistently is a big part of building a trustworthy brand in time, but before we get to that in the next step, let’s cover some optimization basics for Google Business listings:
Go for high-quality photos and videos. The more they reflect the unique vibe of your brand, the more you can attract repeat customers.
Keep listings as complete as possible for extra credibility and don’t forget to add product-specific keywords to each one.
Add accessibility information. Transparency is crucial so people can plan outings in advance. Especially for those with mobility issues, chronic illnesses, or other disabilities. Consider:
Making sure your listing is disability-friendly (including for caregivers) goes a long way toward establishing your online reputation and your business as an important part of the community. Plus, it can help you stand out among competitors, attract more customers regularly, and make a positive impact.
With a trusted tool like Planable, you can schedule GMB posts in advance in just a few simple steps and clear your schedule for more important tasks. Here’s how you go about it:
Add offers, CTA buttons, and more to posts in Planable
Here’s how to set up your Google Business Profile:
In some cases, Google might request a re-verification, but all the necessary steps will show up in your business profile. Also, eligible businesses with multiple locations (more than 10) can opt for bulk verification.
So once your Google Business Profile is verified, you can add a business location or claim one added by someone else.
How to add: you’ve got to go to Google Maps and follow the instructions to the end after finding the Add Your Business button:
How to claim: type the name of your business in the Google Maps search bar. Pick the correct result and the option to Claim This Business, then Manage Now.
Yes, with Planable. It’s a social media management tool for agencies built for easy collaboration and approval that lets you manage multiple business profiles and multiple locations. Updating one or several profiles is done easily from a visual calendar that also holds posts for all the other social networks you’re active on.
Content planning, approvals, feedback, publishing, and media library features in Planable
Yes. This is an option if the business is provably distinct, which includes: the business category, phone number, website, license, and even a different entrance, if possible.
To add a Google Business Profile, search for your business while logged in. Click the three dots to the right, then Add a New Business Profile.
No. Unless you use Planable, a social media organization tool that lets you manage multiple Google Business Profiles and locations, and also grants access to multiple users.
With Planable, everything you post to social media profiles lives in a single visual calendar (this extends to Google My Business, Instagram, Facebook, Twitter, YouTube, LinkedIn, TikTok, and Pinterest). Planning posts is easy, as is collaborating on them (hello, in-context comments) and getting them approved. You can also have multiple users with custom roles and approval permissions.
Workspace sharing settings in Planable
Planable is a social media tool that saves you time and effort when managing several accounts and business listings. Collaboration with your whole team is easy since you can plan and execute content together, and then schedule it to eight social media platforms, including Google My Business.
Feedback and adjustments flow smoothly: you can leave in-context comments on any work-in-progress post, GIFs and pictures included.
Collaboration on content in Planable
The version history for each post holds all the pre-feedback info in case you need to revert something. Plus, Planable lets you add events, offers, and CTA buttons to every Google My Business post and update multiple locations in one go.
People see your posts on Google Maps and Google Search:
Create a promo, adjust your business hours, announce an event, upgrade business information, or shout out a new item you just stocked. These posts are a chance to engage people directly and do brand-building in a natural way.
Make good use of action buttons (or CTA buttons). Keep things family-friendly and avoid adding phone numbers to posts, or they might get rejected.
Yes, if they’re inappropriate. You need to report them to Google and if they’re in violation of policies, they get removed. It takes a few days to assess reviews and it’s a good idea to read the reviews policy before submitting your report.
You can flag a review in Search and both reviews and users in Maps. After that, you handle everything from the Reviews Management Tool. You can flag reviews here too, but also check their status or submit an appeal.
Changes apply to Maps and Search at the same time, and some reviews can disappear by spam detection.
Yes, Planable. You can use it to manage several Google My Business profiles and multiple locations, streamlining everything from listing to posting consistently. You can plan and schedule posts for seven other social networks in the same place, and you can also develop larger content initiatives with the “Universal Content” feature bundle (blogs, ads, press releases, newsletters, etc.).
It’s easy to get the green light from stakeholders and clients with Planable’s approval layers and custom permissions, while collaboration stays fluid thanks to annotations and easy mockups.
Yes, when you use Planable. Once your Google My Business account is connected to Planable, you can add multiple locations, profiles, plus accounts on your other platforms. Plan, organize, create, and schedule posts for all of them in the visual calendar. Bulk updates with business information show up on all the selected profiles at the same time, and a simple drag-and-drop action reschedules any post.
Irina is a freelance senior copywriter & content writer with an advertising agency background. If she’s not rummaging for good synonyms, she’s probably watching a sitcom or listening to radio dramas with plucky amateur detectives. She loves collage, doing crosswords on paper and shazamming the birds outside her window.
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