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A social media plan is a roadmap that defines what you’ll post, when you’ll post it, and how. It also specifies the KPIs you’ll track to measure success. Without a social media plan in place, it’s easy to fall into random posting that burns energy but delivers little...
Oct 9, 2025
When you manage multiple campaigns properly, the potential benefits are great. Think increased brand reach, consistent communication, an engaged target audience, and better ROI. But that doesn’t make it an easy feat.
Managing numerous campaigns requires proper collaboration, brand positioning, and organization. If you’re in the game, you know that social media collaboration tools help a lot. But the heavy lifting is still left on marketers.
That’s why we’re here to explore how to manage multiple campaigns meaningfully, by asking the right questions, building strong systems, and using proper tools.
Effective campaign management is all about coordinating the planning, execution, and analysis of several live campaigns across channels, teams, and timelines.
It requires one source of truth for briefs and calendars, shared workflows for assets and approvals, clear KPIs per campaign, and fast reporting so key insights move back into the work in real time.
Agencies have to manage multiple campaigns simultaneously almost daily. But they’re not alone.
If your brand is running seasonal campaigns across multiple channels, or if different teams are managing campaigns for various business lines or initiatives like a feature launch and a Black Friday sale, you already have a lot on your plate.
To stay on top of your marketing strategy, you’re going to need a system before jumping into creation mode. Without it, you risk serious delays caused by:
Mastering more at once is part art, part skill. I’m saying that because I know it can get tough to keep coming up with creative ideas to make your message heard. And it’s just as difficult to stay on track and report accurately when they end.
Proper multiple campaign management, at its core, keeps things organized. But that’s just one of the benefits of this strategy. Here are some more:
1. It’s a growth enabler. Multiple campaigns imply multiple audience touchpoints, and so, more chances for increasing brand awareness, lead generation, and even conversion rates, depending on each campaign’s marketing goal.
2. It’s a powerful brand echo. Without campaigns, brands would put out their daily posts on social media platforms and…that’s pretty much it. With campaigns, they get to complement and amplify those posts and their brand echo. Campaigns are targeted and effective, and they get to the audience faster, with targeted messages.
3. It increases engagement. Multi-channel campaigns can be more engaging than single-channel campaigns because they include different types of content. In fact, the goal of multi-channel campaign management is to reach customers through the channels they prefer.
If you find yourself in the situation of managing multiple campaigns, especially across more social media channels, you’ll likely come across:
1. Channel overload – LinkedIn webinar push, Instagram flash sale, and a TikTok teaser in the same week can overlap in terms of key messages, target market saturation, and even timing.
Senior Social Media & Community Manager at Paddle, Hayley Rodgers, advises: “Get ruthless about prioritization and visibility.”
2. Inconsistent messaging – If different teams handle their campaigns in silos, you risk sending mixed signals to your audience. One channel might promote urgency, another might lean into storytelling, while a third uses a completely different tone. Over time, this confuses potential customers and impacts brand recall.
3. Access bottlenecks – If critical files, logins, or brand assets sit with one person or team, that can create delays when others need them fast. By the time approvals are given, momentum is lost and opportunities pass.
CEO of Marketing Labs Agency, Matt Janaway, recommends this fix:
Creating a ‘campaign blueprint’ makes each team’s responsibilities crystal-clear from the start, while collaborative documents standardize messaging.
4. Analytics blind spots – When campaign performance stats are buried in individual spreadsheets or siloed tools, you miss patterns that could improve performance, like which social media platforms drive the most conversions or which format sparks the most engagement.
Drawing from Matt’s and Hayley’s experience, and my lens as the content marketer coordinating messaging across different channels, we’ve uncovered a flow that you can adapt to your resources and marketing objectives.
Start with a one-page brief per campaign. Treat it as your single source of truth that every teammate and stakeholder can scan in under 2 minutes.
You can build the brief in Planable using Universal Content. Just create a “Campaign brief” doc and lock these fields at the top:
Planable’s Universal Content feature presentation
Make sure to prioritize before you produce. Give every live campaign a score so the team knows which ships first. Keep it simple:
Sort your master list by score, then schedule.
One suggestion is to create a naming convention that travels across teams. Adopt a code you reuse everywhere: YYYY-MM CampaignName Audience Goal.
Build one master calendar that every campaign feeds into. Use it to identify overlaps and sequence launches and keep teams aligned in real time.
Start by setting the structure:
Senior Social Media & Community Manager, Hayley Rodgers, says:
I’ve found that building a single source of truth, whether that’s a shared calendar, dashboard, or project tracker, keeps the team aligned and focused on the right things at the right time.
Use that principle to run a weekly collision check. Look for message clashes, audience fatigue, and resource conflicts.
Speaking of conflicts:
Content calendar dashboard in Planable
Matt Janaway, CEO of Marketing Labs, recommends to
Centralize everything. Set up a single source of truth for each.
A single hub reduces tab overload, cuts handoffs, and keeps execution smooth from brief to report. Pick one platform that covers planning, collaboration, publishing, and insight in one place. Fragmented stacks slow teams, hide context, and create avoidable rework.
I might be biased, but why not use Planable as a go-to hub? Hear me out:
Treat tags as your operating system. Use a fixed taxonomy so anyone can filter timelines in seconds. Here’s my example of a tag set per item (I’ll use a fintech campaign as an example):
Cap at 4 tags to avoid noise.
With Planable, you can allocate your content into campaigns with clear visibility over timelines and assets, use color-coded labels to organize them, and create custom views based on filters that are relevant to your organization.
Campaigns dashboard in Planable
Also consider running a weekly collision scan. Filter for overlapping audiences and identical messages across channels. If two campaigns hit the same segment in the same 48 hours, stagger one.
Keep creatives, copy, briefs, and timelines in one place. Use a single file path and a versioning rule, such as: AssetName_Campaign_v01_date.
Make sure to collect feedback in context on the asset, set a 24-hour review window, and resolve comments to close loops. Ship with an approval matrix that matches risk, such as:
I’ve said it before, but it’s super important to adopt a single file path and version rule: AssetName_Campaign_v01_YYYYMMDD. Keep creative, copy, briefs, and timelines attached to the campaign card so feedback happens in context, preferably in the same platform.
Here, Planable becomes a great asset, as the dashboard allows for managing all internal notes, annotations, live feedback, and in-context comments from multiple stakeholders in a single unified space.
Use a simple comment protocol:
One extra tip is to consider timebox reviews. If feedback is silent after the SLA, ship the last approved version. Timing is more important than anything in online advertising.
Map roles before work starts. A lean RACI framework (Responsible, Accountable, Consulted, or Informed) works well:
Make sure to let everyone know the deadline for their expected input. The best part is, you can use one single collaboration tool to manage approval layers and flows, then manage live engagement and performance analytics.
Planable is the complete platform for automating collaboration, including access requests, multiple types of approvals (from ‘none’ to ‘optional’, ‘required’, ‘multi-layer’), live annotations, on-page feedback, and more.
Custom approval layers in Planable
One overlooked aspect to also note is that if you know that a vacation is coming up, you should name a proxy owner for every campaign to cover the time off.
Hayley Rodgers, Senior Social Media & Community Manager at Paddle, recommends:
Keep it simple: structure + async. A good project management tool, weekly stand-ups, and baked-in retros go a long way. These rituals help surface blockers early.
Run a pre-flight checklist on every item: link test, UTM, alt text, caption length, mobile preview, brand voice, legal copy, accessibility contrast, correct targeting. Keep a shared checklist so QA feels the same across teams.
During the campaign delivery process, track a compact metric set that maps to the objective:
Use a simple pacing rule:
After implementing the campaign, share a one-page debrief. Hayley Rodgers shared the exact template she uses in her team meetings:
PS: Make your life easier and automate social media reporting via Planable Analytics.
For campaigns running on search engines, pull analytics from SE Ranking, now a part of Planable’s team.
This might be self-evident, but for clarity:
So, if you manage several launches at once, treat the calendar, asset library, and review path as one surface. The return is fewer errors and faster cycles.
Marketing covers a wide umbrella of activities, from social media to email, SEO, and more.
So, let me show you exactly what I mean by that, and what great marketing campaigns look like.
A social media campaign uses platform-native content to drive awareness and participation, and sometimes even to drive sales. Think teasers, creator collabs, and UGC prompts with a clear call to action or an emotion, like FOMO.
A strong benchmark is the Barbie movie rollout, which paired 160+ partnerships with creator content. Results included 4.6 billion views for #BarbietheMovie and over 3 million new followers across owned channels.
Now that’s an example of what coordinated social can do when timing, creativity, and partners line up.
Looking back, I can see that the team defined one primary audience per burst and staggered secondary pushes to prevent fatigue.
That’s something worth noting for future campaign management.
There are many ways to run content marketing campaigns. They’re usually used for lead generation and nurturing.
Brands do it by publishing educational assets that compound: product guides, research, and interactive tools that rank and get referenced.
When running those, they tie each piece to a search intent and a conversion goal, then distribute clips across social.
Although B2C-only, Spotify’s Annual Wrapped remains a reliable case study for data-driven storytelling that people volunteer to spread. The recap operates like a content engine that fuels social shares, press, and audience engagement each year.
Turn interest into action with sequences that match the customer moment: launch, onboarding, and re-engagement.
Benchmarks vary by industry, but Campaign Monitor notes that good open rates typically fall between 17 and 28%. Use that as a directional check and optimize for clicks and conversions, not opens alone.
When running email marketing, you must segment by behavior or watch all your KPIs suffer. Send different types of emails to clickers, non-clickers, and buyers, and test send windows by ICP pain points and preferences.
The classic Obama A/B email marketing tests are a prime example to reflect on. The president’s team treated email like a revenue product, A/B testing subject lines, copy, and CTAs at a massive scale. In one series of communications, Showalter’s team saw the best subject line variant drive about $2.5 million in donation value, while the weakest brought in under $500,000.
All in all, most modern marketing strategies require a blend of these types of campaigns, in addition to daily marketing-related activities such as posting on social media, writing blogs, sending regular email communications, and more.
For that, brands need to start looking at automation as a must-have if they want to manage multiple campaigns effectively.
Proper SOPs and tools like Planable are essential for maintaining controlled chaos.
Walk away with these useful tips and tricks to help you pull it all together:
When plans, assets, approvals, and learnings live in one place, teams move more calmly and faster. Use a single calendar for timing, keep feedback where the work sits, and surface results in a format everyone understands.
Planable helps you do that in one flow. Try it for free and give next week a smarter start.
Maria is a content marketer, SEO copywriter, and social media specialist with experience working for a wide range of B2B businesses. She loves to keep up with the evolution of digital marketing, particularly in areas such as social media management, content, SEO, and PR. She is passionate about her work and loves to add a unique spin to any topic.
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