Noticed you’re on an iOS device.
Get our mobile app for effortless planning on the go.
Log in with planable.io
Noticed you’re on an Android device. Get our mobile app for effortless planning on the go.
Log in with planable.io
Planable is the best client-facing social media tool we've ever used and we've used a lot.
As Planable’s SEO lead, I’ve spent years studying visibility: how brands show up, earn authority, and build trust. But visibility has changed. It’s now just as much about how AI sees you as how you rank. It started with a simple question: does our social presence...
Oct 6, 2025
Pinterest’s evergreen content and unique search features make it a must-have for creators and marketers, and for years, Tailwind has been the go-to tool to manage it. With scheduling, design features, and Communities, it’s helped countless users grow their presence.
But many social media managers are starting to feel the drawbacks. Tailwind’s pricing keeps climbing, its features don’t always extend well beyond Pinterest, and support can be hit-or-miss. If you’re also trying to schedule Instagram posts or manage content with a team, those gaps become even more frustrating.
That’s why it’s worth exploring Tailwind alternatives. The tools we’ll cover below offer more affordable pricing, broader platform support, and reliable features to help creators and teams scale without the headaches.
One of the top Tailwind features, according to seasoned users, is its straightforward calendar. It comes with the option to bulk schedule and see the best times for pinning.
Tailwind Create is also popular, since it helps users design modern-looking visuals for its 3 integrated platforms. However, users do also report a healthy rhythm of new features being added as Pinterest updates its functionalities.
On the other hand, you’re likely to come across various limitations when using Tailwind:
Here are the key features to look out for when deciding between top Tailwind alternatives:
Tailwind supports creation and scheduling for Pinterest, Instagram, and Facebook. It’s a great choice if pins and boards loom large in your social media strategy, since its Pinterest-specific knowledge hub covers a comprehensive free course and research looking into the performance of 1 million pins. Plus, it brings unique features like a board title generator and a group board finder.
But if you’ve got different needs (say, a content plan that stretches to other social networks), you’ll find more integrations elsewhere.
The Create feature lets you make visuals for all of the three platform at the same time. Beginner users confirm that there isn’t a steep learning curve and that they see a bump in performance for pins created this way.
On the other hand, the top Tailwind alternatives bring more user-friendly and expansive planning options that cover additional platforms (while making sorting easy via filtering/labeling).
Tailwind has a social calendar, simple approval workflows, and the option to set different permissions for multiple users (starting with the Advanced Plan). Still, it doesn’t provide many detailed features for managing feedback, like annotations or activity history for each post.
The top Tailwind alternatives offer more comprehensive features for collaboration (the ability to sort work into different workspaces, internal-only comments that aren’t visible to clients, plus more control over multi-level approval workflows).
Plans start at $24.99/mo, billed monthly. The Free Forever plan includes one user and 5 social media posts per month across Instagram, Pinterest, and Facebook.
Consider the key features below when choosing between Tailwind alternatives. Strike a balance by opting for a user-friendly tool that can support a growing team, but that also doesn’t bog things down with an overstuffed UI and features you won’t need anytime soon.
Here are the essentials:
Unlike Tailwind, the apps listed below offer more robust workflows and automation, better social media platform coverage, built-in tools for collaboration, and more customization options all around. Some of them focus on social listening, others on, say, monetization via link-in-bio tools. Either way, you’ve got choices.
Planable is a solid Tailwind alternative with a clean, intuitive design. It publishes to Pinterest, Instagram, Facebook, Twitter, YouTube, LinkedIn, Google My Business, TikTok, and Threads. Its Pinterest scheduler lets you add destination links, select boards, and make platform-specific tweaks by toggling Sync on and off.
Planable is perfect for agencies thanks to its collaboration features and customizable approval flows that make room for clients and sporadic collaborators. Universal content support includes campaigns, newsletters, press releases, and more, plus there are integrations with Canva and AI tools.
Planable is a robust social media scheduling tool that integrates smoothly with 9 platforms and allows you to control everything from a single powerful calendar. It has drag-and-drop scheduling capabilities, multi-view options (calendar, feed, grid, list), and color-coded labels. You can also rearrange the Instagram grid of your dreams with a couple of clicks.
Planable’s visual grid layout makes it easy to preview and organize scheduled social media content by platform.
Users can centralize posts in workspaces that correspond to each client or brand, so it’s a perfect match for all sorts of teams. The interface is intuitive, but best of all, it’s a cinch to set up a scalable content workflow. For example, you can focus on collaboration and approvals in the beginning, then purchase the engagement add-on as your brand grows.
Planable users can implement a complete social media strategy, from the first flickers of an idea right down to analytics, complete with campaigns. Plan, create, review, and approve any type of content, from social media posts to blogs, emails, and anything else via the Universal Content feature.
Create and customize universal content for multiple channels like blogs and newsletters using Planable’s collaborative editor.
Content creation features include:
Feedback flows without bottlenecks in Planable. You’ve got real-time comments, annotations, and text suggestions, all accessible via email and mobile-app notifications.
But a sturdy content collaboration tool wouldn’t be complete without room for clients, so each workspace comes with customizable roles and permissions. Teams can leave internal comments that will never be visible to clients, but also keep posts internal until they’re ready for feedback.
You get content approval with clear visibility at each step, and you can loop in external collaborators in a few clicks.
Planable’s approval settings allow teams to manage content publishing workflows with optional, required, or multi-level approvals.
Most social media management tools provide mobile apps for managing content, scheduling posts, and tracking engagement, but the Planable version keeps you connected intuitively and without a hitch.
Pricing: Planable’s tiers start at $39/workspace/mo, billed monthly. The free plan includes 50 posts, with no time limit and access to most features.
Drawbacks: Planable doesn’t have a unified social inbox, for now.
Planable offers more than Tailwind, particularly for teams in need of collaboration tools, wide-reaching platform support, and structured workflows.
Vista Social is a social media management platform known for its intuitive interface and focus on automation. It’s among the alternatives offering unique features for multiple networks, but also for processes like automating DM replies.
On top of this, it includes:
Pricing: Vista Social plans start from $39/mo billed monthly. The Free tier is available for 1 user and 3 profiles, but the other tiers also have a 14-day free trial.
Drawbacks: It has limited creative tools compared to other apps; the types of businesses it caters to often have creative teams in-house.
You can, in theory, use Vista Social as a creator or brand-new business, but I find Tailwind friendlier for small-scale operations and solo users. Vista Social’s features are geared towards social media team management for agencies, multi-location brands, enterprise-level organizations, and use cases where your social media platform of choice is a text-based one.
RecurPost knows that reporting is essential to visual content scheduling (and I really appreciate tools that help make the best of carefully produced content). It has plenty of capabilities shared by other tools, but also focuses on evergreen content and catching (plus fixing) hundreds of types of glitches that might prevent content from posting correctly.
RecurPost also allows content curation from any website through RSS feeds, supports recurring schedules, and enables tweet variations.
Other key features include:
Pricing: Plans start at $9/mo billed monthly, and all of them except Enterprise have a 14-day free trial.
Drawbacks: The interface doesn’t feel very modern, and collaboration isn’t as prioritized as with other tools.
RecurPost covers more social networks and can generate white label reports, but it comes with a steeper learning curve compared to Tailwind, mainly because of its design. Tailwind’s focus on visual content scheduling is more strongly reflected in its UI.
Later is a social media management platform offering unique features for influencer marketing performance, whether it’s a matter of discovering creators, managing relationships with them, or handling campaigns and reporting.
Other core features it offers:
Ultimately, many tools offer real-time social media analytics, allowing you to track performance for posts and campaigns as they happen. But I’ve found that Later’s advanced features for influencer marketing give it an edge among Tailwind alternatives, especially when you need to monitor brand mentions.
Pricing: Influencer marketing plans come with custom prices, while social media management tiers include 14-day free trials and start at $25/mo billed monthly.
Drawbacks: There’s no integration with LinkedIn or Twitter, and there are no tools for evergreen scheduling.
Later is better for boosting performance via influencer marketing and social listening features, and Tailwind for creating and scheduling visual content in one place.
Buffer is a social media management tool that works great for small businesses, especially those looking to sell online. It lets users build custom link-in-bio pages and also use engagement tools to grow their audience.
Key features:
Pricing: Buffer has plans starting at $9/mo billed monthly (14-day free trial included). The Free Forever tier includes 3 social networks and 10 scheduled posts for each.
Drawbacks: There are no built-in approvals or client-friendly collaboration tools, and users often mention platform limitations associated with lower tiers.
Both tools let you create social content and manage it through a library, but Buffer covers more platforms and includes engagement tools. I recommend the latter if you’re trying to reach a new target audience or understand your existing one better.
SocialPilot is a social media management platform firmly focused on solutions for agencies, brands (especially multi-location ones), and enterprise-level businesses. It’s a robust tool that offers feature bundles tailored to specific industries (everything from law and real estate to restaurants and non-profits).
Key features:
Pricing: Tiers begin at $30/mo billed monthly, and all of them except the custom Enterprise version come with a 14-day free trial.
Drawbacks: The interface doesn’t feel as sleek to me, design tools are limited, plus several users report issues with posting and scheduling.
SocialPilot works best for established teams focused on scaling, performance, and ROI. Tailwind is more suited to small organizations and individual creators. One thing, though: check out the industries SocialPilot offers personalized features for, no matter the size of your business.
SkedSocial is a complete social media management tool that offers sentiment analysis in real time and plenty of engagement features, including a unified social inbox. I especially appreciate the way it caters to specific businesses. Agencies get all-in-one automation, restaurant groups can leverage a UGC library, and hotel chains have insights specifically tailored to driving bookings.
Key features:
Pricing: SkedSocial has plans from $49/mo billed monthly. Each one comes with a 7-day free trial and unlimited users.
Drawbacks: There are limitations like the lack of core Pinterest-focused features like SmartLoop (for automated repinning), community sharing, and built-in pin design tools like Tailwind Create.
If your content scheduling is Pinterest-focused, stick with Tailwind. For marketing agencies that track performance and handle reputation management (via social listening and engagement tools), SkedSocial is a good fit.
Tailwind works best for individual creators and small businesses with a focus on visual platforms like Pinterest and Instagram. It’s not the best choice for large teams that need easy scheduling across multiple platforms and tools that help with scaling.
The Tailwind alternatives above offer broader support, smarter scheduling, clear collaboration tools, and a wide range of features for teams of all sizes.
Here’s the final rundown:
Irina is a freelance conceptual copywriter with an ethical edge and an advertising agency background. If she’s not rummaging for good synonyms, she’s probably watching a sitcom or listening to radio dramas with plucky amateur detectives. She loves collage, doing crosswords on paper and shazamming the birds outside her window.
Create
Schedule
Plan
Engage
Collaborate
Analyze
Approve
