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Planable is the best client-facing social media tool we’ve ever used and we’ve used a lot.
Email marketing is one of the oldest and best tricks in the communication playbook, and newsletters are an excellent tool for brand awareness, audience engagement, and lead nurturing. But newsletter planning is challenging. Coming up with and delivering fresh ideas...
Dec 11, 2024
Cultivating one good X (Twitter) account with a consistent strategy and an engaged community is hard enough on its own. If you manage multiple accounts or also work across other social media platforms, things can get intense quickly. Twitter management tools can lighten your load and spare you more than one headache.
You can create, approve, schedule, and collaborate on content without spending half your time on admin and emails about other emails. You’ve seen how some of the best, shortest tweets can take the longest time to craft. But you’re more likely to be inspired, witty, and laid-back when you know a whole month of tweets is already queued up.
The bird app’s algorithm demands way more daily posts compared to other platforms, so if you manage multiple Twitter accounts, you know how tricky it is to maintain a constant flow. The best Twitter management tools help with features like:
If you’re a creator, I’m sure you’d rather spend less time on scheduling social media posts and more on your actual craft. On the other hand, if you’re an agency pro juggling multiple brands, you know how important it is to have an overview without centralizing things manually. These Twitter management tools are here to make it happen.
Planable is a mighty Twitter management tool that makes it easy to plan, collaborate on, and auto-post tweets to multiple accounts. Agencies, brand managers, and business owners come for the intuitive social media planning and stay for the customizable collaboration and approval workflows.
Twitter content calendar in Planable
Key features:
Bulk tweet scheduling is super-breezy since you can upload a CSV file and all your tweets get queued up. Same for recurring tweets – both the morning crowd and the night owls will get the best of your brand. And if you talk to different audiences from multiple accounts, you can create timetables to keep track of optimal times.
Downsides: Social listening isn’t included with Planable.
Pricing: Planable has four plans. The free one lets you publish 50 posts with no time limit and it includes enterprise-level features like multi-step approvals. After that, pricing starts at $11/user/month billed yearly and you can customize the cost depending on the number of users and workspaces.
Hootsuite is the O.G. of social media management platforms, founded in 2008. It covers scheduling, analytics, social listening, and more, but here’s the kicker: it’s got resources sorted by industry. So if you work in healthcare, higher ed, or a nonprofit, you’ll find helpful Twitter marketing tools geared towards your sector.
Key features:
Downsides: If you manage multiple accounts or a brand with several profiles, the user interface can get confusing pretty quickly since all content flows into an ever-growing stream. Also, many users are disappointed with the customer support.
Pricing: Hootsuite doesn’t have a free-forever plan, but two of its three paid plans do include a 30-day free trial. “Professional” is the lowest-priced tier, coming in at $99/mo billed annually. It’s got unlimited social media posts but no team roles and permissions, which are only unlocked with the next tier.
Sprout Social is a social media management tool created for agencies, marketing departments, and enterprise-level businesses. It comes with a deep focus on engagement and community management. Its specialty? Leveraging social media interactions, not just for Twitter performance, but for a sustainable way to keep scaling up.
Key features:
Downsides: Notifications can be laggy, especially for posts that fail to go live on time. Team messaging and collaboration options aren’t as strong as what you’d find in other Twitter management tools.
Pricing: Sprout Social has no plan that stays free, but three out of four (excluding the Enterprise version) come with a 30-day free trial. Pricing starts at $199/user/mo billed yearly for the Standard tier, which lets you post to five social media profiles.
Later is one of the friendliest social media platforms, fit for everyone from solo creators and small business owners to social media managers and agencies. It covers most of the big platforms, Twitter included, and has a set of Instagram-specific tools. Their resource page is especially useful, with handy guides like an emoji dictionary.
Key features:
Downsides: Only the paid plans have Twitter analytics. Integrations and mobile app functionalities are both limited.
Pricing: Later brings four plans, one of which is permanently free. It’s for one user, one set of social media accounts, and 12 posts per month per platform. The other tiers start at $16.67/mo billed yearly and also come with a 14-day free trial — they grant access to more posts and collaboration tools.
Agorapulse is good for agencies and social media marketers looking for a robust Twitter management tool. In addition to scheduling and publishing, it brings meticulous social monitoring and reporting, including ROI tools. And it’s got social commerce capabilities, whether you’re selling online or from a physical store.
Key features:
Downsides: When posting to multiple social media channels, there’s no option for editing several duplicated posts at the same time or for uploading different image sizes. And no integrated media editor.
Pricing: Agorapulse’s free plan stays free with no time limit, but unfortunately it doesn’t support Twitter profiles. You get this functionality by upgrading to one of four paid tiers (starting at $49/user/mo, billed yearly). Except for the Custom plan, they all include a 30-day free trial.
Freelancers, agencies, brand managers, and franchise owners all use Loomly to implement their social media strategies. One of its focuses is improving not just the frequency, but the quality of your posts. So optimization tips, post ideas, and Twitter hashtag tools are available with every plan.
Key features:
Downsides: Users say that content scheduled for various social media platforms can get posted late, or not at all. It happens more often with videos and multi-image posts.
Pricing: You can use Loomly with one of four plans priced between $32/mo and $277/mo, billed yearly, and all four have a 15-day free trial. “Basic” includes Twitter analytics and approval workflows, but no custom views or integrations with Slack and Teams, all of which kick off with the next tiers.
Planoly is one of the most versatile social media tools for visual platforms like Instagram and Pinterest, but it also does a good job as a Twitter management tool. Entrepreneurs, social media managers, and creators of all sorts are big fans.
Key features:
Downsides: Collaboration tools are sparse – permissions and approval layers aren’t built in. No client access. Also, the publishing of scheduled posts can get glitchy.
Pricing: With Planoly, you’ve got three plans to choose from. They start at $14/mo billed yearly and all three are free for seven days. As you go up, you unlock more users, more profiles, and unlimited posts.
CoSchedule does much more than social media management. It keeps all your marketing efforts in one place – use cases include blog publishing, email campaigns, podcast promotion, and event planning. Marketers of all stripes can up their game with the comprehensive resources CoSchedule offers.
Key features:
Downsides: Multiple users mention the learning curve since the user interface isn’t exactly intuitive. Also, you can’t do custom editing for different social media platforms. This means posts might not be optimized and engagement obviously drops.
Pricing: Out of CoSchedule’s four plans, the free one is free forever. It includes one user, two social media profiles, and a friendly drag-and-drop calendar. Twitter publishing is only available with paid tiers starting at $19/user/mo, billed yearly.
SocialPilot is great for digital marketing agencies, small and medium businesses, and larger organizations. It’s got a robust social media calendar, but also team management tools and bulk scheduling capabilities. Plus easy client management.
Key features:
Downsides: Users report glitches with scheduling and bulk publishing, plus customer service that turns out to be unreliable.
Pricing: SocialPilot’s four plans range from $25.5/mo to $170/mo, billed yearly. They all come with a 14-day free trial.
Planable is built for collaboration, all throughout a tweet’s life cycle. Planning, creating, and scheduling content all happen through one neat visual calendar that lets you spot gaps and prep weeks of tweets at a time.
Version control keeps all that feedback in check. And customizable approval workflows never slow you down, but let you ride the highs and lows of being on Twitter in 2024. Everything as part of a unified team.
Recurring tweets and bulk scheduling keep your Twitter account fully stocked, but you can also post to the other big platforms. And, if you’d like to manage all your marketing content from the same place, the Universal Content feature is ready for blogs, articles, newsletters, e-books, press releases, and more.
You can streamline the management of several Twiter accounts by using a social media management tool, scheduling tweets in advance faster with the help of an AI tweet generator, and creating a consistent branding strategy with templates for your tweets.
If you think in tweets, Planable is your app. Every part of your process is streamlined and improved, no matter the size of your team or the industry you’re making a mark in. Organize, create, edit, approve, and collaborate on insightful content that your audience will want to bookmark all the time. Optimal posting times for different time zones keep your brand internationally known and locally respected.
Planable is a smooth alternative to TweetDeck and a stress-free way to implement a Twitter strategy that boosts growth and plays the long game. But unlike TweetDeck, it’s not just a Twitter management tool.
Posting to your other socials is 6x faster and platform-specific features keep your content optimized. Clients and stakeholders can chime in with just a couple of clicks. All in all, Planable helps you build a Twitter presence with a unique, consistent voice.
Irina is a freelance senior copywriter & content writer with an advertising agency background. If she’s not rummaging for good synonyms, she’s probably watching a sitcom or listening to radio dramas with plucky amateur detectives. She loves collage, doing crosswords on paper and shazamming the birds outside her window.
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