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Planable is the best client-facing social media tool we’ve ever used and we’ve used a lot.
Email marketing is one of the oldest and best tricks in the communication playbook, and newsletters are an excellent tool for brand awareness, audience engagement, and lead nurturing. But newsletter planning is challenging. Coming up with and delivering fresh ideas...
Dec 10, 2024
This session was part two of the “Unlocking Agency Growth Masterclass“, a 4-part comprehensive masterclass designed to help agency owners, managers, and senior leaders to support agency growth while not skimping on service quality or team satisfaction.
Efficient teams are key for successful agencies, but balancing speed and quality is a really tough one. In this session we give practical tips to manage team resources: plan your team’s time, encourage feedback loops, and remove bottlenecks that cost you precious money.
Robert is the Managing Partner and Founder of Creative Agency Success and a two-time international best-selling author (The Agency Blueprint & The Practical Agency).
His focus is working with clients to manifest their dream business into reality, with a foundational principle that simplicity is best. Through decades of experience working in finance and over a decade working with Creative Agencies, he is able to expertly partner with clients to guide their businesses to achieve their goals.
Host: Monica Obogeanu
Monica is a senior product marketer at Planable. She leads product marketing campaigns, drives competitive intelligence initiatives, and contributes to Planable’s growth srategy through extensive user research and data analysis.
1. Understanding team dynamics is ccrucial
Before addressing efficiency, agencies need to evaluate their team’s size, structure, and roles. Robert emphasized the importance of tailoring strategies based on team composition to maximize collaboration and output.
2. Leverage tools for collaboration
Monica introduced tools like Planable, highlighting how collaboration platforms can streamline teamwork. Efficient tools help agencies and their clients work cohesively on content, ensuring clarity and alignment throughout the process.
3. Efficiency starts with clear role definition
Team members must understand their responsibilities to prevent overlap or confusion. Clear roles enhance accountability and allow for better resource management.
4. Scalable processes for growing teams
As agencies expand, processes need to adapt to support increased demands. Robert recommended establishing scalable systems early to avoid inefficiencies that could hinder growth.
5. Communication as the core of team success
Regular and structured communication ensures that everyone is aligned on objectives. Robert highlighted that consistent updates, such as daily stand-ups or weekly reviews, can prevent miscommunication and keep teams on track.
6. Measure and optimize team performance
Agencies should track key performance indicators (KPIs) to evaluate efficiency. Regular reviews help identify bottlenecks and areas for improvement, ensuring that the team operates at its best.
Ready to boost your team’s efficiency?
From defining roles to leveraging collaboration tools, this session shared actionable strategies to optimize workflows and enhance productivity. Curious to explore these ideas further? Watch the full recording for a step-by-step guide to improving your team’s performance.
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