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How Can Brand Management Ensure Your Business Stability – A Guide for Haters
Well, hello there dear loyal reader or new-comer. Excited to be pouring my rambling industry thoughts here once again. This time, I bring to you the evergreen topic of brand management. Never-ending, never-solved, always to-be-improved. Yes, the company’s brand is...
This June’s Top Marketing Industry News
Welcome to my favorite part of the month and give me a few minutes to tell you about the latest, juiciest, best, most interesting industry news of this first month of summer. And there’s been A LOOOT of them. The main heroes of this month have been Cannes Lions and...
6 Stupid Content Promotion Mistakes No Marketer Should Make
We’ve all been there: You’ve created a piece of content — a blog, an ebook, a report, a video — with expectations of high volume traction… and then nothing happened. It sucks. You stare at your data, hitting refresh over and over again,...
Content Marketing Made Efficient: A step-by-step guide
Force of habit is pushing me to start this article with a nice and cliche definition of what content marketing is and why it’s so important in today’s world. Experience tells me, however, that I’d be preaching to the choir. All of us here are already convinced by the...
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