by Kevin Gardner | Nov 11, 2019 | Marketing
Over the past several years, marketing has become more competitive than ever. As a result, marketing teams have been stepping up their efforts. Making sure that your team gets along with each other is vital to the success of any business. Unity among employees is...
by Ankit Prakash | Sep 20, 2019 | Marketing
Brands are doing everything to capture and retain customers. They are choosing powerful and effective customer acquisition channels based on their audience preferences. However, the real problem begins when you sit down to develop a digital advertising copy that will...
by Miruna Dragomir | Jul 16, 2019 | Brand, Marketing
Well, hello there dear loyal reader or new-comer. Excited to be pouring my rambling industry thoughts here once again. This time, I bring to you the evergreen topic of brand management. Never-ending, never-solved, always to-be-improved. Yes, the company’s brand is...
by Miruna Dragomir | Jun 18, 2019 | Brand, Marketing
Force of habit is pushing me to start this article with a nice and cliche definition of what content marketing is and why it’s so important in today’s world. Experience tells me, however, that I’d be preaching to the choir. All of us here are already convinced by the...
by Kristin Savage | Jun 13, 2019 | Brand, Marketing
The way we see it, branded content merges branding and advertising. It targets human emotions in a calculated and very artistic manner. Branded content challenges the principles of content creation as we know it. It tends to go the extra mile and tap into...
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