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Best Free Hootsuite Alternatives for Social Media Management

Turn the page to a new social media management tool. Create, plan, schedule, approve and publish social media content 6X faster. At a lower cost. With Planable.

“The genuine speed with which I can draft, edit and approve posts is incomparable – it is streamlined for the things that matter most. I save time and create better content!”

Sean Errey

Marketing Manager @Checkpoint Media

Planable vs Hootsuite in social media content management

feature

planable

HOotsuite

Platforms

Creating

Drag & drop draft posts to calendar

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Tweak content for each page during creation

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Mobile post preview in web app

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Pixel-perfect feed preview for posts and pages

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Instagram stories with text and image editor

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Image editing

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Video trimming

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Planning

Four different views (calendar, list, grid & feed)

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Weekly & monthly calendar view

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Files usage history in media library

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Internal & external notes for posts

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Media library with drag & drop to posts

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Mockup page

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Activity history on posts

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Unlimited personalised labels/tags

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Collaboration

Multiple levels of approval

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Internal vs. external collaboration flow

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Granular custom permissions for users

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Resolving comments / assignments

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Tagging users/teammates in feedback

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Real time collaboration in comments & posts

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Approval reminder notifications

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PDF & CSV content export

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Publishing

Audience targeting

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Instant publishing after approval

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Move scheduled posts to drafts

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Custom time slots

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Location in post for all platforms

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Approval status

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Grouped posts

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Modules

In-app Chat Support

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Multiple workspaces

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Mobile App

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Analytics

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Planable star features you’ll fall in love with

Sleek calendar view

Managing multiple accounts on the same platform? We got you. Select your social media pages and view them simultaneously as grouped, or individually. In the same sleek social media calendar. Planning content will be a piece of 🍰 , instead of a ️🤦🏻‍♀️.

Our content calendar is rated 9.3 on G2.

Get a bird’s eye view on how your monthly content will look like.

Organize your gazillion posts with no-sweat drag & drop.

We’ve got a one click policy. From “drafts” to “scheduled”? Still one click.

You can showcase your work to the team in the best *and neat* way possible. We bet stakeholders will love it too.

As you’re reading this, more than 10.000 people enjoyed their sleek calendar view.

“I don’t have to spend hours on PDFs trying to make my content calendar make sense.”

Payton Stringer

Content Team Lead at Campaignium

Grid. The Instagram grid

Give your Instagram a fresh, aesthetic look by dragging and dropping posts till perfection. No extra apps or extensions, no need for 1727383 open tabs. Planable keeps your creativity and planning in one place. Oh, and it keeps your sanity and laptop functioning too.

Insta. Grid with comments Hotsuite

Single image? Carousel posts? Videos? Create and preview them all exactly how they’ll look like live, instantly.
All in Planable.

Want to build the perfect grid? No need for mental gymnastics to get there. See it, rearrange it, schedule it.
All in Planable.

Speaking of Instagram, you can also create beautiful stories, edit them, and schedule them. IGTV videos too.
All in…🎤👂

“The grid view is extremely helpful for organizing content and especially useful when planning an Instagram grid.”

Small business administrator

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Real-time collaboration

Leave emails, chats and long calls behind. Get feedback directly on each post, tag your teammates, clients or stakeholders, attach files, and resolve comments. Yes, you can do all of that in Planable. And yes, from the same place. Hassle-free.

Want to keep a conversation only within your team? Planable covered it too. Share posts and notes hidden from the client’s or stakeholder’s sight.

Wave goodbye to waiting hours for feedback to come in, refreshing, changing windows, and keeping 463628 tabs open. In Planable everything happens in real time. Like literally.

Every conversation is contextual, easy to find and follow. Leave comments right next to the posts. The only place where it actually makes sense.

“The internal and external discussions help to keep conversations streamlined against the particular piece of content that you’re talking about. No more confusing email threads about one piece of content!”

Emma L

Seamless approval process

Have everything in context, right next to the posts. Invite your stakeholders, get their feedback and get approval in the same place. Unlimited people involved. Zero headaches.

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Your approver okays your post with a single click. Even on the go (via our mobile app).

They see content as though it’s live instantly. Seriously – how could they not love working with you?

Oh, almost forgot. You won’t need to pay extra to get approval on your content. It’s available for all plans.

“The approval process is seamless. Before I started using Planable, my social media management was a fire hazard, waiting to happen. After Planable, my team and my clients are so much happier. It gives my agency a very professional process flow. Feedback is painless and seamless.”

Renita Williams

Founder and Director @The Marketing Plug

100% customizable labels

Content pillars — or the strategy piece that always ends up lost in a 2-letter-spreadsheet-column. You always fill them out. No one ever sees them. Except in Planable where you can see them in all your views, color-coded, visible, yet not distracting.

labels

Label your posts by topic, campaign, brand, client’s favorite color, or anything you darn well please.

Spend less time looking for stuff and more time creating content. Sort & filter posts per label to view and find the right content.

Check out your labeled posts in calendar view. See at a glance if a topic is overused and drag & drop until the perfect balance.

“Planable has been great in helping our team organize our social media management. It inspires us to keep going with our social media because we know that it will be easier to do with a management system that works.”

Will Fountain

Graphic Designer @Fireside Agency

Tweakable posts for each platform

Create grouped posts for multiple platforms at the same time. Insert the main copy and then toggle sync off. You can customize each post individually for each platform in the same place. Without switching tabs.

To all those separate, network specific handles you have to go and edit one by one.

To the hashtags that are ALWAYS different from Facebook to Twitter or Instagram.

To each post that needed manual edits say BUH-BYE. And Hello Planable!

“The ability to customize posts for every platform is the best part of Planable!”

Brian Basilico

Director of Direction @B2b Intercative Marketing, Inc.

“Amazing customer support”

Not our words. Leon Deakin’s words (Marketing agency owner of TogetherMarketing.co.uk). Get 24/7 customer support on every plan in Planable. Our chatbox is always open. No ticketing system or long wait periods. Ping us anytime.

We’re our customers’ advocate and cheerleader. Just like Bilbo is to Frodo. Robin to Batman. Or Alfred to Batman. Our customer support is Robin and Alfred combined. Our support is rated 8.9 on G2. Which is like one point more than 7.9. Just saying.

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Need more reasons to love Planable?

Keep up with everything, on the go

Approvals, feedback, scheduling and posting can happen on the go with the Planable mobile app. Never miss a thing. Get notifications when posts are reviewed, approved, or published. It’s like social media for your social media. So meta.

Plan content in a flash

Set up a timetable of predefined slots according to your scheduling habits. Then enjoy the shortcuts that keep you healthy. You’re never going to have to manually input the scheduling time again.

Manage multiple brands from one place

Keep separate workspaces for each brand or client. Group people and pages. No more sent-it-to-the-wrong-approver-again! (Yes —
you’re only human. But who needs to know?)

Save your files in the most accessible media library

Without paying extra. Nor as a business or a team. Never run the risk of using the wrong image or video with your post again.

Never miss a message from your team

Tag your teammates and stay in touch. Be present and active without wasting time in third-party apps.

Set permissions with ease

Decide what level of involvement each person can — and can’t — have. Comes in handy when you want efficient collaboration with everyone involved.

Why Planable is your next Hootsuite alternative to consider

We’re young guns, but we know what we’re doing. And we love what we’re doing. So much that Planable released 12 fresh updates only in 2021.

Free plan

Test anything and everything, for your first 50 posts. No limits.

Easy pricing

You know exactly what you’re paying for and when.

A Chat-bubble away

Fast and not furious at all customer support. Buzz us anytime, 24/7.

$22/user

For 15 social media platforms, 3 approval workflows & unlimited posts. Of any kind.

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Everything you need as

An agency

  • Separate calendars for each client
  • Increased scalability
  • Simple collaboration
  • Billing transparency
  • 24/7 support
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A Small Business

  • Content creation 6x faster
  • Flexible scheduling
  • Tweak for different channels all in ONE place
  • Pixel-perfect previews
  • Billing transparency
  • 24/7 support

An Enterprise

  • Multi-levels approvals
  • Dedicated account representative
  • Inclusive collaboration
  • Unlimited storage & usage
  • Billing transparency
  • 24/7 support

We’re great, but we’re not for everyone.

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We do one thing and we do it perfectly

At Planable, we believe in being absolute specialists. Our specialty? Collaboration. You wouldn’t use your pocket knife for a job that required a precision drill, would you? You wouldn’t use a collaboration tool for your analytics either.

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The more, the
merrier

Planable is built with teams in mind. A big chunk of our features are focused on collaboration. We need at least two to tango. So far, we didn’t find a team big enough to scare us, so we’re up for the challenge.

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Spreadsheets are not our thing

If you really enjoy using spreadsheets for social media planning and collaboration, then Planable’s probably not for you. We’re here to save you time and automate all the tedious tasks that are needed when collaboration is scattered around.

Here’s how users feel about Planable

Planable reviews sourced by G2

Join thousands of marketers working
smarter with Planable

Get started for free. Commit when you’re ready. No time limits. No credit card required.

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