The countdown until the beginning of the merriest season of the year has started. All I want for Christmas is You is slowly making its way on top of my playlist. As I’m writing this I’m dreaming of hot chocolate, wrapping and (especially) unwrapping gifts, matching...

Editing is an underrated art form, and the sooner we acknowledge that, the better. Similar to how a film wouldn't feel like, well, a film without an editor’s keen eye, that branded tweet would not be as well crafted without the input of several skilled marketers. ...

Social media is a very effective marketing tool for ecommerce companies. It is beneficial to push customers toward a new product or an enticing bargain and connect with them and foster a feeling of community. Social media marketing is a vital component of e-Commerce...

Believe it or not, if done right, IGTV can be one of the pillars of your marketing strategy. As that old saying goes — don’t put all of your social media posts in one basket. Or something like that. Anyway, this article will cover how to post IGTV videos, as well as...

In today’s world, social media guidelines are a must. Why? Because all companies are on social media now. And the bigger the company, the higher the chances of someone saying something that they shouldn’t have said on Twitter. In the following article, we will go...

If Instagram, Facebook and Twitter are all familiar territories, TikTok is a 19th-century frontier boomtown — chaotic, a little rough around the edges, but brimming with opportunities.  For the last couple of years, TikTok has been seeing a constant influx of fresh...