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Building a Brand Guide: Choosing Fonts and Colors

Building a Brand Guide: Choosing Fonts and Colors

How do you make your business noticeable without having to repeatedly tell consumers your name and tagline? By optimizing your brand identity, that's how! A strong brand identity helps your customers recognize you immediately, with even the barest of information. In...

How to Optimize Your LinkedIn Profile the Smart Way

How to Optimize Your LinkedIn Profile the Smart Way

Since it started in 2003, LinkedIn has become the world’s largest professional network. If you’re not already an active site user, it’s worth a look: it works well for millions of professionals who share posts with their followers. And even if you’re already one of...

Social Media KPIs You Should Be Tracking in 2024

Social Media KPIs You Should Be Tracking in 2024

Social media marketing is a powerful tool, but are you monitoring the right social media KPIs to measure success? In this article, I'll highlight the top metrics you should be tracking across social media accounts you manage. Once you use this information to measure...

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