“Personalized Video Content Can Be The Marketing Breakthrough Brands Need” Above all, that’s the title of a Forbes report from earlier this year. And it isn’t surprising at all. Videos now top the list of all Marketing content, be it internal comms, ABM, or e-commerce...
Building a Brand Guide: Choosing Fonts and Colors
How do you make your business noticeable without having to repeatedly tell consumers your name and tagline? By optimizing your brand identity, that's how! A strong brand identity helps your customers recognize you immediately, with even the barest of information. In...
Best Valentine’s Day Marketing Campaigns Examples for 2022
Valentine’s Day 2022 – whether you like it or not, you’re bound to be affected by it. But hey, even if you don’t have a significant other next to you, that’s ok. Your work is always going to be there for you. Even when you don’t want it to! Isn’t that sweet? As a...
Manage Your Social Media Workflow Like a Pro with this Guide
I usually start these articles by poking fun at the very field I’m working in. This time, though, I’m going to level with you – social media mistakes happen. You know it, and I know it. The higher the number of platforms and people managing them, the bigger the chance...
Social Media Calendar – A Comprehensive Guide and Best Practices
I don’t know about you, but social media can be a drag sometimes. I’m not talking about the slow days where your Twitter feed is a revolving door of industry buzzwords and cat videos. Rather, the act of, uhm, social media-ing itself. Jumping from one funny gif to...
7 Strategies to Improve Brand Development & Awareness in 2022
If you're just starting out, building your brand may seem a gigantic task, a brand awareness strategy is vital to grow your business and it's easy when you do it the right way. If you run an established business, you can look back at your brand awareness strategy and...
19 Productivity Tools For Making 2022 Your Best Year Yet
Productivity is more than just a buzzword. All of us have come across productivity sites at some point in our lives. Articles, studies, Youtube channels, and conferences are dedicated to the topic of productivity online and offline. While it might sound like our world...
How and Why You Should Create Social Media Guidelines For Your Business
In today’s world, social media guidelines are a must. Why? Because all companies are on social media now. And the bigger the company, the higher the chances of someone saying something that they shouldn’t have said on Twitter. In the following article, we will go...
How to Present Your Social Media Work to Clients in 2022
Social media is here to stay. When more than three billion people around the world use social media every month, we can be sure that we are not dealing with a passing trend. Channels and formats may change, but a strong online presence can do wonders. But how do you...
Types of Marketing Collateral You Can Use to Grow Your Sales (With Examples)
Marketing provides limitless possibilities for content creators. Print? Radio? 3D videos? WhatsApp newsletters? It has all been done before. And you can do it, too. But content marketing can take many forms and each of them can be used in your favor. The amount of...
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