NOTE: You can now officially schedule your Google My Business posts with our fancy new integration! Check it out for yourself – it's free. Google My Business (renamed Google Business Profile in November 2021) is one of those platforms that not many people take...
NOTE: You can now officially schedule your Google My Business posts with our fancy new integration! Check it out for yourself – it's free. Google My Business (renamed Google Business Profile in November 2021) is one of those platforms that not many people take...
Hashtags can help you gain more engagement on Instagram, as well as other social media sites. For your brand to reach your target audience, you must use relevant or trending hashtags. The hashtags on your posts have to support the content you publish. They’re an...
It goes without saying, but the days of churning out five posts today, three tomorrow, and a couple in-between on social media are gone. Businesses that wish to stand out from the crowd need a tight, straightforward social media plan. The reason: as social media...
Since it started in 2003, LinkedIn has become the world’s largest professional network. If you’re not already an active site user, it’s worth a look: it works well for millions of professionals who share posts with their followers. And even if you’re already one of...
A social media presentation is essential when you want to show your team the ROI of your latest social campaign or impress a client you're trying to land. It’s an opportunity to create or strengthen a relationship. It’s your time to put your expertise into the...
The life of a Social Media Manager involves multiple social media challenges they have to deal with every single day. We asked 88 social media professionals to tell us what they struggle with the most. We heard back from freelancers, brands, and agencies. They weighed...
When Instagram introduced Reels in 2020, people around the Internet were quick to dismiss them as a mere afterthought in response to TikTok’s titanic rise in that same period. And honestly, who can blame them? Just listen to this pitch from Instagram: “Reels invites...
“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse It feels like there are new ways to reach wider audiences and make your business thrive every day. There’s always something...
I usually start these articles by poking fun at the very field I’m working in. This time, though, I’m going to level with you – social media mistakes happen. You know it, and I know it. The higher the number of platforms and people managing them, the bigger the chance...
Not leveraging the power of video marketing is a mistake in and of itself, it seems. But what happens when you need to take advantage of TikTok's video platform? You will need to invest in new tools, develop unique content, and use a TikTok scheduler to plan a winning...
