Your brand story is what connects customers with your business on an emotional level. “The most successful companies in the world have profound stories behind them that instill a sense of bigger purpose and meaning into what they do,” says Celinne Da Costa, brand...
How to Create Engaging Videos For Social Media like a Pro
Video has been a key trend in social media for a few years now. More and more businesses are finding the value of using video as part of their social media strategy: videos are much more likely to get great engagement compared to posts with photos alone. In the past,...
The Life of a Brand Manager – Expectations vs Reality
Brand Managers have the vision, they sail the ship, and they keep initiatives on the right path. While millions of businesses are trying to make a name for themselves in the most crowded space ever, it's crucial that social media managers learn the skills and mindset...
How to Get More Likes on Instagram in 2022 Effortlessly
Likes are a big deal on Instagram because they're equivalent to votes. The more likes you have, the more popular your content, and the more likely it is to be seen by other users on Instagram. But why do likes still matter, and what role do they play in the grand...
Social Media Mockups – An Easy Way to Automate Social Posts Mockups
Social media mockups come in handy when you're showcasing work to your clients. With an online social media mockup, you can easily preview what your work looks like, make small tweaks or large-scale changes anytime and work on your design before presenting it to...
The Future of Instagram Grids: the 2022 Full Guide for Those Who Want to Take Things Seriously
OK, people, we spent most of our 2020 scrolling through G.O.R.G.E.O.U.S. Instagram grids. I tried to have one, my best friend tried to have one, even my personal-finance-obsessed teammate is planning to have one. via GIPHY Why am I still writing about grids then?...
The Right Way to Repurpose Old Content for Social Media in 2022
In the digital advertising world, the main goal for marketers is to capture the attention of their target audience, attract those people, and bring them effortlessly into the sales funnel. One of the most effective ways of doing this is by offering your audience...
43 Instagram Story Ideas to Boost Engagement When You’re in a Rut
Instagram stories. They’re so ubiquitous now that it’s easy to forget there was a time when Instagram simply didn’t have them. Instagram stories have become almost synonymous with the platform itself for a plethora of reasons that extend beyond not having to scroll...
How To Harness The Power Of Smarketing (Sales and Marketing)
It is a long-standing industry tradition to treat marketing and sales as two separate activities, each governed by its own rules, strategies, and goals. If you look at how most companies are organized in practice - you'll see the power of smarketing. On one side,...
Here’s How to Manage Your Social Media Content Pillars Like an Expert in 2022
If you’ve been reading this blog for long enough, you might’ve noticed a leitmotif across all of our articles. You ready to hear it again? Okay, here it goes — social media is a lot of work and doing it right requires lots of smart and efficient planning. Saying that...
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