Creating content that appeals to your audience can be difficult. Audiences are huge, diverse, and particular, and there are so many platforms and content styles that marketers can struggle to spark engagement. Personalization is key to getting the right content in...
What is Audience Segmentation? A Guide to Creating Personalized Content
Creating content that appeals to your audience can be difficult. Audiences are huge, diverse, and particular, and there are so many platforms and content styles that marketers can struggle to spark engagement. Personalization is key to getting the right content in...
9 Top Facebook Publishing Tools in 2024: Tried & Tested
We may be a long way from the era of people poking each other on Facebook, but around two billion people worldwide use the platform daily and it's a crucial part of the editorial calendar for many brands. The right Facebook publishing tools can make life much easier...
Marketing Productivity Social Media Tools
6 Invision Alternatives for Design and Collaboration in 2024
Without a doubt, creativity involves a lot of teamwork — and that's what Invision is for. It's a team collaboration platform with built-in brainstorming, approval, and many other collaborative design tools. However, following Miro's acquisition, the platform will...
How to Create a Social Media Content Calendar in 2024: Step-by-Step Guide
A social media calendar is the unsung hero of Social Media Marketers. It allows you to plan, collaborate, organize and see everything at a glance. Use a calendar, and you'll never again be taken by surprise by that obscure international holiday you wanted to tweet...
11 Marketing Planning Software Tools for Content Marketing Teams
Do you feel like you're stuck on the hamster wheel of content creation? You're not alone. That's why robust marketing planning software tools are essential when executing a content marketing strategy. You need to track tasks, handle team collaboration, manage multiple...
How to Schedule Threads Posts in 2024: Step-by-Step Guide
With 10 million signups in the first 7 hours after launch, Instagram’s text-based app Threads reached 100 million users in just 5 days, and is now approaching the 190 million users mark. Launched in July 2023, Threads has rapidly become the most popular alternative to...
5 Steps to a Complete Marketing Campaign Plan + a Template to Get You Started
Eager to implement impactful and memorable marketing campaigns? Learn how to craft a strategic marketing campaign plan that aligns stakeholders and optimizes channel distribution, ensuring goal achievement. Without a plan supported by a content calendar, marketing...
Social Media Collaboration Tools to Simplify and Speed Up Content Creation
You know the saying “teamwork makes the dream work”. But what if that team is stuck under a thick pile of feedback emails, reminders and missed deadlines for lack of approvals? Here's where social media collaboration tools come in to save the day. Contents What is a...
8 Planoly Alternatives: 2024’s Best Picks
Are you looking for Planoly alternatives to help you up your social media management game? You've come to the right place. Whether you're searching for a simple way to schedule social media posts or a complex social media management platform to support your whole...
The Best 6 Metricool Alternatives for Smooth Social Media Management
Metricool alternatives help social marketers boost productivity and stay on track regardless of the number of channels, clients, and approvals involved. Marketing teams use social media automation tools like Metricool for many reasons, the core being to stay in...