What is organic social media, you ask? Why do you need it, and what can it do for you and your brand? In this article, I’ll explain the difference between organic and paid marketing (Spoiler Alert: it’s money and targeting) and you’ll learn ways to get started...

How Organic Social Media is More Important Now Than Ever Before
What is organic social media, you ask? Why do you need it, and what can it do for you and your brand? In this article, I’ll explain the difference between organic and paid marketing (Spoiler Alert: it’s money and targeting) and you’ll learn ways to get started...
How to Optimize Your LinkedIn Profile the Smart Way
Since it started in 2003, LinkedIn has become the world’s largest professional network. If you’re not already an active site user, it’s worth a look: it works well for millions of professionals who share posts with their followers. And even if you’re already one of...
How to Get More Views on TikTok in 2023: Tips for Growth
TikTok has become the fifth most popular social networking app, ahead of Snapchat, Twitter, and Pinterest in six years. It has nearly 700 million monthly active users (MAU). The hook that attracts visitors is the short, easy-to-digest, and entertaining video content....
Inspiration Instagram Social Media
Best Instagram Inspirational Captions to Motivate Your Followers
Thinking of a good caption is probably the hardest thing about posting to Instagram. It always feels like the moment you try to write one, your mind goes blank, and you can’t think of anything to say. You might have taken an incredible photograph, but if you don’t...
How to Build the Perfect Social Media Team – from Roles to Goals & Tools
There is no secret that social media is a team effort. The days of single social media publishers and copy-pasting other available content are long gone. It’s no longer a space to fill, it’s a place to grow from. And as we all know, it’s a place that requires a lot of...
43 Instagram Story Ideas to Boost Engagement When You’re in a Rut
Instagram stories. They’re so ubiquitous now that it’s easy to forget there was a time when Instagram simply didn’t have these fleeting photos or videos. Instagram stories are a great way for brands and influencers to reach people in a manner that’s more personal and...
Manage Your Social Media Workflow Like a Pro with this Guide
I usually start these articles by poking fun at the very field I’m working in. This time, though, I’m going to level with you – social media mistakes happen. You know it, and I know it. The higher the number of platforms and people managing them, the bigger the chance...
Business Marketing Social Media
Harnessing NFT Marketing to Grow Your Business
NFTs… You might love them, you might hate them, but one thing’s for sure — you’ve definitely heard a lot about them in the last couple of years. NFTs (or non-fungible tokens) exploded onto the scene in 2020 and rode a monumental wave of popularity between 2020 and...
Schedule Google My Business Posts, Events & Offers for Free
NOTE: You can now officially schedule your Google My Business posts with our integration! Check it out for yourself – it's free. Google My Business (renamed Google Business Profile in November 2021) is one of the most popular free social media platforms for local...
9 Underestimated Skills of Highly Successful Social Media Managers
According to Backlinko, nearly 56.8% of all global internet users currently use social media. Given social media’s prevalence, businesses have realized the value of hiring a social media manager to manage their multiple social media accounts. But what differentiates...