Ever thought about becoming a digital marketing freelancer? Questioning your career is absolutely normal, we're all constantly looking for something better. Whether you're thinking about quitting your day job and trying to become a freelance marketer or you're already...
Ever thought about becoming a digital marketing freelancer? Questioning your career is absolutely normal, we're all constantly looking for something better. Whether you're thinking about quitting your day job and trying to become a freelance marketer or you're already...
As people rely more and more on various communication channels, businesses should adapt and reach their audiences wherever they may be. That's the reason why omnichannel marketing is touted as the current marketing must-do. No, omnichannel marketing is not just...
Your brand story is what connects customers with your business on an emotional level. “The most successful companies in the world have profound stories behind them that instill a sense of bigger purpose and meaning into what they do,” says Celinne Da Costa, brand...
"Brand" is one of those diffuse concepts that nobody can fully agree on. Ask three specialists what a brand is, and you could get just as many answers. And the sad truth is that it doesn't really matter what we think our brand is. Our customer decides our type. That...
Social media is everywhere. It drives everything from our personal relationships to how we feel about brands. We interact with people we know and love (or tolerate) on social media. But we also interact with the businesses we patronize and the customers who patronize...
“Personalized Video Content Can Be The Marketing Breakthrough Brands Need” Above all, that’s the title of a Forbes report from earlier this year. And it isn’t surprising at all. Videos now top the list of all Marketing content, be it internal comms, ABM, or e-commerce...
Sooo… I decided to write a piece on sports marketing. I found it to be a pretty fascinating area in marketing. I’ve got to be frank from the start, though. I don’t know much about the field. Never worked in it, never got too close to it. Only observed from a...
One rule of thumb says that you should post something on Facebook every day. Doesn’t sound too hard, eh? But you also have to consider Twitter, LinkedIn, TikTok, and Instagram. Since posting the same content on all networks isn’t an option, you need to get creative,...
TikTok has become the fifth most popular social networking app, ahead of Snapchat, Twitter, and Pinterest in six years. It has nearly 700 million monthly active users (MAU). The hook that attracts visitors is the short, easy-to-digest, and entertaining video content....
Struggling with beating your competitors on social media? Many of us do which is why I wanted to share some thoughts and knowledge on analyzing your social media competitors. Enjoy reading! via GIPHY Whether your competitor is a huge corporation or a small company,...
