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Planable is the best client-facing social media tool we've ever used and we've used a lot.
I usually start these articles by poking fun at the very field I’m working in. This time, though, I’m going to level with you – social media mistakes happen. You know it, and I know it. The more people managing multiple social media accounts, the greater the chance of...
Jul 18, 2025
If you’re using Agorapulse, you likely rely on it for publishing, engagement, and reporting. Features like the unified inbox and approval workflows make it popular with solo marketers and small teams. But its value has shifted, with rising prices, missed posts, and limited social listening. And if you’re still on a legacy plan, you may be facing a significant price hike soon.
Whether you’re on a tight budget or need features like bulk labeling, story publishing support, or a more intuitive content calendar, there are tools out there to meet your needs. This guide covers a solid list of social media management tools for agencies and small teams. It’s designed to help you find the right fit for your workflow and budget.
I’ll go through 10 solid alternatives to Agorapulse, compare each tool’s strengths and limitations so you can find the one that truly fits your content calendar, approval workflow and budget.
Agorapulse is a social media management software built to handle content scheduling, audience replies, and track how posts perform, all in one spot for the big platforms. Tailored for businesses and agencies, it offers a unified inbox to manage messages, comments, and mentions, facilitating efficient communication.
The tool provides robust social listening capabilities to monitor brand mentions and industry trends, along with customizable analytics and reporting features to measure and demonstrate social media ROI.
Supported platforms: Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, and Google Business Profile.
Pricing: Agorapulse offers a free version that includes one user and up to three social profiles. Paid plans start at $79/user/month (billed annually).
Let’s dive a little deeper into Agorapulse’s calendar, collaboration, and approval functionalities, the essentials for managing your social media accounts.
Agorapulse’s calendar is straightforward. You can create posts and schedule them to specific platforms directly within the calendar view. Agorapulse allows you to add image and video files from your computer and its built-in content library.
Agorapulse allows you to visualize upcoming posts through a list or calendar view (see scheduled posts weekly or monthly). It also offers an Instagram grid view (available in the Advanced plan).
As for filtering options, you can sift through posts by content type (like text, link, or video), or status (like scheduled, published, to be approved, or rejected). Other notable calendar features include the ability to monitor and respond to comments on each published post and organize content through tags.
Overall, I found Agorapulse’s calendar intuitive, but a bit bland. A dash of color or the ability to see a post’s visuals within the calendar would help bring a little more life to the interface. Additionally, it can feel somewhat limited for users who need more advanced features like batch scheduling or deeper customization options, which might slow down workflows for larger teams or agencies.
Agorapulse’s collaboration tools are available from the Professional plan. You get access to team performance reports, comments in context, and team workflows.
Team members can collaborate via internal and external comments. Internal comments are not visible to the client, which is ideal when you leave feedback on a draft before the client sees the final version.
You can also collaborate with external clients via the shared calendar feature (only available from the Advanced plan). You can share content with clients and they have the option to approve, reject, or leave comments. If your client approves the content, it will automatically schedule and go live.
Agorapulse’s approvals are part of its team workflow functionality. You can assign posts awaiting approvals to one or multiple team members. Team members can leave comments on the post, and approve or reject it. They can also reassign the post in question to other teammates.
Most notably, there’s the Everyone must approve option, which means a post won’t be published unless every assigned team member reviews and approves it. This functionality is ideal to ensure that your content is in tip-top shape before publishing or reaching the client.
So let’s dive in and see the top Agorapulse alternatives currently available.
Planable content calendar
Planable is a social media management tool with content collaboration features that allows creative teams to work on any type of written content, from social posts and ad copy to blog posts, emails, briefs, newsletters, and much more.
You can collaborate with team members through internal notes and comments in context. You can also leave attachments and mention team members to notify them of urgent changes.
Planable stands out through its custom approval process. You can select between multiple types of approvals: none, optional, required, and multi-level. Multi-level approvals ensure that your posts go through multiple team members before they reach the client. And you can create separate calendars for each client and plan upcoming content by simply dragging and dropping it on the social media calendar.
Multi-level approvals in Planable
Moreover, Planable includes all the publishing-specific functionalities you could expect. You can schedule content in bulk, organize posts through color-coded labels, leave calendar notes, and more.
The platform also offers a clean and intuitive social media analytics tool, which allows you to monitor content performance and easily generate reports for clients or stakeholders. However, note that it doesn’t come with social listening or monitoring.
Planable isn’t just for content planning, it also makes community management a breeze. With its Engagement feature, you can reply to comments, react, and interact with your audience in real time, without ever leaving the platform. You can reply, react, or delete comments directly, and keep your workflow organized by tagging conversations as open, reply later, or done.
To help prioritize responses, Planable also lets you group comments by sentiment, such as questions, negative feedback, or positive mentions. For teams short on time, there’s even the option to reply using AI to draft fast, on-brand responses.
Reply to comments & filter by sentiment in Planable
Supported platforms: Facebook, Twitter, LinkedIn, Instagram, Threads, Google Business Profile, TikTok, YouTube, Pinterest (plus blogs and newsletters).
Pricing: Planable’s free version gives you access to all the platform’s features (except Twitter publishing) and allows you to schedule up to 50 posts. Paid plans start at $33/workspace/month (annually). Pricing is flexible based on the number of workspaces and users you wish to include. You can sign up here.
Calendar view in Planable
I found Planable’s social media calendar as intuitive as Agorapulse’s. However, the splashes of color and the ability to preview each post’s visuals within the interface make the calendar more pleasant to look at.
Like with Agorapulse, you can view upcoming posts weekly or monthly and you have the option to visualize posts under grid or list views. Unlike Agorapulse, Planable offers a feed view, where you can see posts exactly as they would look on platforms like Facebook or LinkedIn before publishing them.
Planable also covers more filtering options. You can filter posts by labels, feedback, and authors, for instance. Additionally, you can preview posts to see how they look on desktops and mobiles. Other notable features include the ability to leave comments and approve posts directly within the calendar.
Planable feed view with comments
You can use Planable to leave comments in context and notify team members on any type of posts (including newsletters and blogs). You can also leave annotations to give feedback on specific fragments of text.
Like Agorapulse, Planable includes version control, internal notes, and the option to collaborate with external stakeholders. However, Planable’s collaboration tools are available at a more affordable price.
Multiple approval workflow in Planable
Both Agorapulse and Planable allow you to set up in-depth approval processes when the same post needs to be approved by multiple team members before publication. However, after experimenting with both platforms, I noticed that Planable’s approval workflows are more intuitive and easier to track.
Its multi-level approval workflow builder is highly visual. You can easily set up multiple levels (like content team, design team, and client) and then simply drag-and-drop team members on their corresponding levels. As such, you get an easy-to-grasp overview of your approval process and its stages.
In contrast, Agorapulse is a little more rudimentary. Assigning to-be-approved content to multiple team members works by selecting each teammate from a drop-down menu, or by typing in their names—similar to how you would send an email to a group of people.
Planable is the perfect Agorapulse alternative for freelancers or small agencies seeking an affordable social media tool with excellent reporting and analytics capabilities. Its approval system is better structured and provides a complete visual overview of your workflows.
Before using Planable, I had tried Hootsuite, Sendible, Sprout Social, AgoraPulse, and a couple others to schedule our clients’ content. None of those schedulers have simplified our approvals and scheduling process the way the Planable has.
Rachel G, CEO & Senior Strategist, G2 verified review
Hootsuite is a popular social media platforms in the market, with a consistent online presence, and it has grown to include a bunch of social media marketing tools, forming a comprehensive all-in-one solution. With it, marketers can handle anything from content publishing to social monitoring, social ad campaign management, and more.
However, Hootsuite could do with some quality-of-life improvements. For instance, Hootsuite’s upload size limit may prevent users from scheduling larger files, like animations. For this, people may need to login into their social media accounts and upload their files directly, which is quite an inconvenience.
Additionally, users report that the platform’s UI can get clunky, while some features don’t work as they should (some users mentioned its content suggestion tool offers generic ideas unrelated to a company’s brand).
Supported platforms: Facebook, Instagram, LinkedIn, Twitter (now X), Threads, YouTube, TikTok, and Pinterest.
Pricing: Hootsuite starts at $99/month annually, one user and 10 social accounts included with a 30-day free trial available.
Overall, Hootsuite is an excellent Agorapulse alternative for larger agencies seeking a solid all-in-one social media platform. It covers everything, including publishing, curation, ad campaign management, and even customer service tools.
If Hootsuite didn’t quite fit the bill, consider perusing this thorough list of Hootsuite alternatives for a better match.
Sprout Social is a social media management platform that emphasizes communicating with your followers and keeping them engaged.
Aside from social media scheduling and analytics, Sprout Social offers a built-in CRM, a unified message inbox, and review management tools. Additionally, you can boost your social media presence via the platform’s employee advocacy tools (extra add-on).
However, all of this comes at a steep price tag, one of Sprout Social’s biggest drawbacks.
Supported platforms: Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, Pinterest, YouTube, Threads.
Pricing: The platform starts at a whopping $249/month for a single user, while each additional user costs an extra $199, $249, and $349/month, depending on the selected pricing plan. There’s a 30-day free trial available, though.
Sprout Social is among the best Agorapulse alternatives for large companies whose social media strategy relies on audience communication.
Buffer is a social media publishing tool built with simplicity and affordability in mind. It is ideal for small businesses and solopreneurs. The platform allows social media marketers to easily create content for various social media platforms and schedule posts.
It also comes with a handy AI assistant which helps brainstorm ideas, generate content, and repurpose existing social media posts for other networks. Moreover, social media managers can reply to comments, prioritize conversations, and even build landing pages directly within the platform.
Some of the platform’s drawbacks are that it doesn’t offer phone or live chat support and lacks some advanced features, like multi-layered approvals, and may benefit from considering the option to outsource live chat support.
Supported platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, Threads, Bluesky, Pinterest, Google Business Profile (formerly known as Google My Business), Mastodon, and Shopify.
Pricing: Buffer includes a free version that’s available for one user and up to three social media channels. Paid plans start at $5/channel/month with a 14-day free trial available.
Overall, Buffer is an excellent Agorapulse alternative for small businesses and solopreneurs seeking an affordable social media marketing platform with solid content planning and publishing tools.
Statusbrew is a modern social media management tool built for businesses and agencies that prioritize streamlined engagement, automation, and detailed reporting. It’s ideal for mid-size to enterprise teams looking for an upgrade from Agorapulse, especially those with larger workflows and higher message volumes.
Statusbrew also offers a powerful unified inbox, social listening(X, Instagram, Reddit), team collaboration features, and one of the most flexible reporting tools on the market.
Supported platforms: Facebook, Threads, Instagram, TikTok, Whatsapp, X, LinkedIn, Bluesky, Youtube, Google Business Profile, Pinterest, and Line.
Pricing: Statusbrew offers flat-rate pricing plans starting at $89/month, billed annually. It also includes a free trial and scales by user and profile limits.
Statusbrew is a great Agorapulse alternative for teams that care deeply about managing conversations efficiently, automating workflows, and delivering insightful client-ready reports.
Loomly is a straightforward, affordable social media management solution with a focus on increasing your social media presence.
Marketers generally use this platform to engage in social media conversations and schedule content. It offers social media managers the option to create and optimize posts for each specific network, handle media assets, and more.
As for the drawbacks, users complain about Loomly’s inability to schedule Instagram Reels and Stories, while TikTok support is rather limited.
Supported platforms: Loomly covers a wide array of social media networks, including Instagram, Facebook, TikTok, X (formerly Twitter), YouTube, LinkedIn, Pinterest, Google Business Profile, Snapchat, Threads.
Pricing: Loomly offers two pricing tiers, Starter and Beyond, but you’ll need to request a custom quote to get exact pricing details.
Due to its large number of supported platforms as well as its content creation, scheduling, and publishing tools, Loomly is an excellent Agorapulse alternative for small organizations looking to boost their brand awareness.
Sendible is an all-in-one social media management software solution that brings comprehensive social media reporting, scheduling, publishing, collaboration, and engagement tools under one roof.
Despite its versatility, Sendible is highly easy to use. The platform has a quick setup process, while its interface is clean and the features are easily accessible.
However, Sendible’s support leaves to be desired. There’s no 24/7 support available in none of its pricing packages, while email response times sit at the 5-6 hour mark. The platform makes up for it through an extensive knowledge base, though.
Supporting platforms: Instagram, Facebook, TikTok, X (Twitter), LinkedIn, Google My Business, YouTube, WordPress.
Pricing: starts at $25/month (yearly, for one user). The platform is available for either one, four, or seven users, depending on the selected package. There’s a 14-day free trial available.
All in all, Sendible is a great Agorapulse alternative for small/medium-sized teams seeking a budget-friendly all-in-one social media management tool.
Zoho Social is a social media management platform that caters to freelancers and small agencies. The platform covers publishing, collaboration, monitoring, and reporting/analytics tools, the latter being the highlight.
Despite its price tag and emphasis on small teams, Zoho Social covers extensive customizable reports that reveal in-depth information across multiple platforms (like ideal posting times, search trends or engagement across different demographics).
As for drawbacks, Zoho Social’s post customization options across channels are rather limited. For instance, users complain about the platform’s inability to tweak image/video size and its limited Twitter post word count compared to other platforms.
Supported platforms: Facebook, Twitter (X), LinkedIn, Instagram, Pinterest, TikTok, YouTube, Google Business Profile, and Mastodon.
Pricing: Zoho offers a free version, while paid plans start at $15/month. There’s also a 15-day free trial available.
Zoho Social is the Agorapulse alternative for teams seeking basic social media management with powerful reporting at a budget-friendly price.
Emplifi is a comprehensive customer experience platform that blends social media management with customer service, commerce, and influencer marketing tools. It’s geared toward mid-sized to enterprise-level brands looking to unify their marketing, service, and commerce strategies under one roof.
The platform includes powerful tools for social publishing, AI-powered social listening, influencer discovery, user-generated content (UGC) integration, and customer care. Emplifi also offers omnichannel analytics that allow brands to assess performance across various touchpoints—not just social media.
However, this level of complexity and capability comes at a high cost, which may not suit smaller teams or agencies with limited budgets.
Supported platforms: Facebook, Instagram, Twitter (X), TikTok, YouTube, LinkedIn, Pinterest, Google Business Profile, and more.
Pricing: Emplifi doesn’t disclose exact pricing on its site, custom quotes are required. It is generally considered an enterprise-grade solution with pricing that reflects this.
Emplifi is a powerful Agorapulse competitor for large organizations looking for a full-funnel solution, from social media to customer care and commerce.
Sprinklr is a full-fledged social media management platform used by some of the world’s largest brands. Its Social Suite includes publishing, engagement, listening, advertising, and reporting tools for enterprise social media teams.
Sprinklr’s strength lies in its unified approach: teams can manage social, email, SMS, chat, reviews, and more, all from one dashboard. It also offers a strong AI engine that powers content insights, sentiment analysis, and workflow automation across millions of data points.
That said, Sprinklr is notoriously complex and best suited for organizations with dedicated onboarding resources and large marketing/customer care teams. It’s also one of the most expensive tools in the market.
Supported platforms: All major social media networks plus email, SMS, review platforms, forums, and messaging services like WhatsApp and WeChat.
Pricing: Custom enterprise pricing only. Expect premium-tier pricing with optional modules and add-ons. Demo required.
If your team needs a powerful, enterprise-grade tool with advanced listening, publishing, and analytics capabilities, and has the budget to match, Sprinklr is hard to beat.
Like I mentioned at the beginning, I think it all boils down to what your specific needs are and which features you value most in a social media management tool. That’s exactly why I put together this comparison of Agorapulse alternatives: to help you find the one that truly fits.
Here’s a quick recap based on different needs:
Every team works differently, and each of these tools brings something unique to the table. Hopefully, this breakdown helped clarify which Agorapulse alternative aligns best with your budget and how you work.
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence – from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
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