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Email marketing is one of the oldest and best tricks in the communication playbook, and newsletters are an excellent tool for brand awareness, audience engagement, and lead nurturing. But newsletter planning is challenging. Coming up with and delivering fresh ideas...
Oct 21, 2024
AI copywriting tools can supercharge your creative team’s productivity, streamline editing processes, and ensure your branding is consistent across all your marketing channels — especially when coupled with other AI marketing tools. They can further automate specific tasks, like running A/B tests for your email subject lines or Google Ads copy, optimizing for organic search engine rankings, and so on.
There are loads of AI copywriting tools on the market, each suitable for specific use cases. To make your choice easier, I’ll walk you through some of the best AI writing tools currently available, and show you how and where you can implement them most effectively.
AI copywriting tools are software solutions that leverage Artificial Intelligence and natural language processing to generate copy for various marketing channels — social media posts, landing pages, emails, product descriptions, meta descriptions, long-form content, etc. — all based on your input.
Marketing teams can use these tools to scale their content marketing efforts and generate ideas, repurpose existing content, ensure posts align with a specific writing style, and more.
AI copywriting tools play a major role in streamlining your content workflow, both from an individual copywriter’s and a marketing team’s perspective. So, let’s go through a brief rundown of some of the key benefits these AI tools bring to the table:
Most AI copywriting tools can automatically shorten or expand on a specific content piece. For example, you could turn a blog post into a series of quick social media posts, and vice-versa — excellent for maximizing your content’s return on investment.
Most tools can generate or edit content based on a specific tone and writing style. Some even let you save your brand voice so they can create content that’s always on-brand — perfect to ensure consistent messaging across all platforms.
AI copywriting software can generate content ideas to speed up brainstorming processes. These tools can also create content outlines or first drafts to eliminate writer’s block.
Some AI tools integrate natively with your CRM software and generate personalized emails or texts based on your customer data.
Some platforms offer keyword and hashtag suggestions — perfect for maximized visibility and reach. Other platforms can run A/B tests as well as automatically identify and deploy winning content variants.
Without a doubt, AI tools are super handy. Still, there are loads of options to choose from. To cut you some slack, I compiled a list of some of the best AI copywriting tools currently available. Each tool I’m about to cover is fit for a specific use case — from social media to SEO, content localization, and so on.
Planable is one of the top social media management tools for agencies. It helps you work and collaborate on social media posts, while its intuitive calendar and direct scheduling features let you publish content across all popular social networks in just a few clicks.
The platform offers a range of free AI copy generators available in its AI Creation Hub, which can be used to create anything from social media captions, replies to messages, and even content repurposing.
Planable’s AI caption generator for IG posts
You can also use Planable to work on any other content format via its Universal Content feature — complete with real-time collaboration features, multi-level approval workflows, text suggestions, annotations, and version control.
Approval and feedback in Planable
And of course, the platform includes a handy social media AI copywriting tool that lets you:
Pricing: Paid plans start at $33 per workspace per month (billed annually). There’s also a free plan that lets you schedule up to 50 total posts.
Copy.ai puts your marketing campaigns on auto-pilot through its Workflows feature. The platform includes an ample library of ready-made prompts fit for various use cases — from generating a blog post using briefs or keyword lists to adding internal and external lists, alt texts for images, and more.
Copy.ai can also create email nurturing campaigns through your existing CRM data or Facebook ads using target audience details.
The Workflows functionality can also help you:
Pricing: Paid packages start at $36 per month (billed annually). There’s also a free plan available.
Jasper handles most of the grunt work that comes with developing omnichannel campaigns. Just upload your creative brief or brand guidelines and Jasper will use it to generate first drafts for emails, social media, blogs, video scripts, and more — all at the same time.
From there, you can leverage the platform’s real-time collaboration and content calendar capabilities to refine and plan your content.
Here’s what else Jasper helps you with:
Pricing: Jasper starts at $39 per user per month (billed annually), with a 7-day free trial available.
Grammarly is a straightforward content checker that highlights and fixes any potential grammar and spelling mistakes.
Its AI-powered toolset can also examine and score your content for clarity, conciseness, and delivery and offer suggestions to improve your texts for the best possible readability. Grammarly also includes a useful plagiarism checker — perfect to catch and rephrase any accidental plagiarism.
Here are a few other things Grammarly can help you with:
Pricing: You can use Grammarly completely for free. Paid packages start at $12 per month (paid annually).
Surfer helps you with anything and everything blog post creation and SEO-related — from keyword research and topic cluster ideation to outline or article generation and SEO auditing.
Most notably, the platform pulls in all relevant keywords based on your main topic and competitors and lists them in the Content Editor, so you can easily optimize your content as you write it.
The Content Editor also scores your blog posts in terms of search terms, headings, and structure to give you an idea of how well it will perform in search rankings.
Surfer can also help you:
Pricing: Surfer starts at $69 per month (billed annually). You can also use the platform’s keyword research, AI humanizer, and outline generator tools for free.
Writesonic’s entry-level paid packages include highly capable AI copywriting tools that let you generate social media content, blog posts, and landing page copy — complete with built-in search engine optimization tools.
The platform’s up-tier plans also include photo and audio file-generation tools.
More specifically, you can:
Pricing: Paid packages start at $12 per month (billed annually). There’s also a free plan available.
ScaleNut is an AI tool that specializes in long-form content. You can either create content briefs or fully-fledged blog posts readily optimized for high search rankings. The platform is particularly useful for establishing topical authority.
You can identify subtopics related to your main keywords, generate content covering each subtopic in detail, and use the platform’s Link Manager (paid add-on, $19 per month) to automatically set up internal links.
Here’s what else ScaleNut is handy for:
Pricing: ScaleNut starts at $39 per month (billed annually), with a 7-day free trial available.
Lokalise is a software solution that specializes in translation and localization. Its AI translation tool handles up to 31 languages and is suitable for localizing various platforms — from web content to mobile apps, software, internal and external documentation, and more.
It also includes software development-specific tools, like SDKs, APIs, and native integrations with platforms like GitHub and Jira.
As for AI translation features, Lokalise can help you:
Pricing: Lokalise starts at $120 per month (billed annually), with a 14-day free trial available.
QuillBot is a straightforward AI copywriting tool that’s completely free to use. The platform handles grammar checks, AI and plagiarism detection, and text summaries.
QuillBot also offers an affordable premium version with access to more advanced features.
Here’s what QuillBot Premium can do for you:
Pricing: QuillBot Premium starts at $4.17 per month (billed annually).
AI copywriting tools generate output based on your input. Simply type a prompt describing your needs and the AI tool will generate content based on that prompt using the data it was trained on. The more data an AI writing tool has to work with, the better its output will be.
The problem is that AI-generated copy often uses passive voice and tends to overuse specific expressions, which are pretty easy to spot — and often not a good look if you publish AI content as is.
Some of the most common cliches include “in today’s fast-paced world“, “let’s delve into“, and “let’s embark on“. AI tools can also make factual errors. They feed on data from all across the internet — which may or may not be accurate.
This doesn’t mean AI tools should be avoided entirely. They are still invaluable for speeding up tasks and generating ideas. You just need to keep an eye out for repetitive phrases, edit the outputs to add your own value, and double-check any statistics or facts that you aren’t sure about.
First, never treat AI-generated output as finalized content — it should be more like a first draft. Spot and modify any common AI phrases and rewrite passive sentences in active voice. Always fact-check AI output and back up statements with visual examples to enhance the reading experience.
Also, complement AI copy with your own personal insights and experiences. You can further reinforce this effect with first-person pronouns. All these factors help adhere to Google’s E-E-A-T guidelines and lead to better search rankings.
Lastly, poor input equals poor output. Your prompts should be as specific as possible to generate high-quality content. Provide context and instruct the AI tool to adopt a specific persona for more human-like outputs. This applies to any content format. For example, have a look at these AI prompts for social media to get a better idea of what these prompts should look like.
Overall, AI tools can save time and streamline the content creation process — from ideation to editing. But make sure your AI content strategy always has that human touch. And of course, pick the tool that appeals to your specific needs.
For example, Planable is one of the best AI copywriting tools for those who focus on social media marketing — besides its handy AI assistant, it also offers the features you need to collaborate, plan, and deploy your campaigns.
Meanwhile, Surfer and ScaleNut are excellent choices for SEO-optimized blog posts. Lokalise is the best AI copywriting platform for content localization, whereas Copy.ai, Writesonic, and Jasper are solid options for omnichannel campaigns.
As for quick grammar checks and translations, Grammarly and Quillbot should have you covered.
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence – from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
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