9 Great AI Copywriting Tools to Boost Your Marketing Efficiency

AI copywriting tools can supercharge your creative team’s productivity, streamline editing processes, and ensure your branding is consistent across all your marketing channels — especially when coupled with other AI marketing tools. They can further automate specific tasks, like running A/B tests for your email subject lines or Google Ads copy, optimizing for organic search engine rankings, and so on.

There are loads of AI copywriting tools on the market, each suitable for specific use cases. To make your choice easier, I’ll walk you through some of the best AI writing tools currently available, and show you how and where you can implement them most effectively.

What are AI copywriting tools?

AI copywriting tools are software solutions that leverage Artificial Intelligence and natural language processing to generate copy for various marketing channels — social media posts, landing pages, emails, product descriptions, meta descriptions, long-form content, etc. — all based on your input.

Marketing teams can use these tools to scale their content marketing efforts and generate ideas, repurpose existing content, ensure posts align with a specific writing style, and more.

Benefits of using AI copywriting tools

AI copywriting tools play a major role in streamlining your content workflow, both from an individual copywriter’s and a marketing team’s perspective. So, let’s go through a brief rundown of some of the key benefits these AI tools bring to the table:

• Content repurposing

Most AI copywriting tools can automatically shorten or expand on a specific content piece. For example, you could turn a blog post into a series of quick social media posts, and vice-versa — excellent for maximizing your content’s return on investment.

• Consistent branding

Most tools can generate or edit content based on a specific tone and writing style. Some even let you save your brand voice so they can create content that’s always on-brand — perfect to ensure consistent messaging across all platforms.

• Content ideation

AI copywriting software can generate content ideas to speed up brainstorming processes. These tools can also create content outlines or first drafts to eliminate writer’s block.

• Campaign personalization

Some AI tools integrate natively with your CRM software and generate personalized emails or texts based on your customer data.

• Content optimization

Some platforms offer keyword and hashtag suggestions — perfect for maximized visibility and reach. Other platforms can run A/B tests as well as automatically identify and deploy winning content variants.

Top AI tools for copywriting

Without a doubt, AI tools are super handy. Still, there are loads of options to choose from. To cut you some slack, I compiled a list of some of the best AI copywriting tools currently available. Each tool I’m about to cover is fit for a specific use case — from social media to SEO, content localization, and so on.

1. Planable – best AI copywriting tool for social media

Planable is one of the top social media management tools for agencies. It helps you work and collaborate on social media posts, while its intuitive calendar and direct scheduling features let you publish content across all popular social networks in just a few clicks.

The platform offers a range of free AI copy generators available in its AI Creation Hub, which can be used to create anything from social media captions, replies to messages, and even content repurposing.

You can also use Planable to work on any other content format via its Universal Content feature — complete with real-time collaboration features, multi-level approval workflows, text suggestions, annotations, and version control.

And of course, the platform includes a handy social media AI copywriting tool that lets you:

• Generate social media captions based on your existing videos and images or generate new posts from scratch, complete with hashtags.
• Edit social media copy to change its tone of voice via the Surprise Me function, make it sound more catchy through the Make It Punchier option, or use custom instructions to have it follow your specific brand’s style and tone.
• Repurpose content or eliminate writer’s block by automatically expanding on a specific idea or shortening a text.

Pricing: Paid plans start at $33 per workspace per month (billed annually). There’s also a free plan that lets you schedule up to 50 total posts.

2. Copy.ai – best for marketing automation

Copy.ai puts your marketing campaigns on auto-pilot through its Workflows feature. The platform includes an ample library of ready-made prompts fit for various use cases — from generating a blog post using briefs or keyword lists to adding internal and external lists, alt texts for images, and more.

Copy.ai can also create email nurturing campaigns through your existing CRM data or Facebook ads using target audience details.

The Workflows functionality can also help you:

• Analyze competitors via G2 data and generate reports covering their top-performing strategies, customer sentiment, and more.
• Promote webinars by turning webinar transcripts into a series of personalized email campaigns.
• Localize ads and landing pages for numerous target markets simultaneously. Translate sales and marketing materials to Spanish, German, French, Chinese, and more.

Pricing: Paid packages start at $36 per month (billed annually). There’s also a free plan available.

3. Jasper.ai – best for omnichannel campaign deployment

Jasper handles most of the grunt work that comes with developing omnichannel campaigns. Just upload your creative brief or brand guidelines and Jasper will use it to generate first drafts for emails, social media, blogs, video scripts, and more — all at the same time.

From there, you can leverage the platform’s real-time collaboration and content calendar capabilities to refine and plan your content.

Here’s what else Jasper helps you with:

• Generate on-brand content by uploading your style guide and company knowledge documents, or any other content type, and let Jasper identify and replicate your brand’s tone of voice and writing style.
• Generate visual assets for ad campaigns, thumbnails, or web pages. Edit existing visuals with automatic background replacements and removals and image upscaling or generate multiple variants of the same image.
• Repurpose content across various marketing channels with Jasper’s Remix Content feature. Automatically translate social media and blog posts in up to 30 languages.

Pricing: Jasper starts at $39 per user per month (billed annually), with a 7-day free trial available.

4. Grammar.ly – best for quick grammar checks

Grammarly is a straightforward content checker that highlights and fixes any potential grammar and spelling mistakes.

Its AI-powered toolset can also examine and score your content for clarity, conciseness, and delivery and offer suggestions to improve your texts for the best possible readability. Grammarly also includes a useful plagiarism checker — perfect to catch and rephrase any accidental plagiarism.

Here are a few other things Grammarly can help you with:

• Personalize your content to appeal to your target audience — select the audience you’re addressing (general, knowledgeable, expert) and your content’s intent (whether to inform, describe, persuade, or tell a story) and receive tailored suggestions for maximum impact.
• Adjust your writing tone to sound more formal, informal, friendly, or confident. Upload your brand’s style guide directly onto the platform to ensure consistency across all channels and team members.
• Generate copy from scratch through its AI writing assistant, as well as shorten, simplify, or expand on existing content.

Pricing: You can use Grammarly completely for free. Paid packages start at $12 per month (paid annually).

5. Surfer SEO – best for SEO and long-form content creation

Surfer helps you with anything and everything blog post creation and SEO-related — from keyword research and topic cluster ideation to outline or article generation and SEO auditing.

Most notably, the platform pulls in all relevant keywords based on your main topic and competitors and lists them in the Content Editor, so you can easily optimize your content as you write it.

The Content Editor also scores your blog posts in terms of search terms, headings, and structure to give you an idea of how well it will perform in search rankings.

Surfer can also help you:

• Detect AI-generated content via its dedicated AI detection tool. Automatically rephrase AI-written texts to make them sound more human and prevent any potential penalties in search rankings.
• Generate topic clusters based on your seed keywords to plan multiple posts ahead of time, achieve thought leadership, and maximize your SEO efforts. Automatically organize your topics into pillar and supporting pages.
• Translate or generate content in multiple languages including French, Spanish, and German — complete with language-specific search terms.

Pricing: Surfer starts at $69 per month (billed annually). You can also use the platform’s keyword research, AI humanizer, and outline generator tools for free.

6. Writesonic – best for multi-media content creation

Writesonic’s entry-level paid packages include highly capable AI copywriting tools that let you generate social media content, blog posts, and landing page copy — complete with built-in search engine optimization tools.

The platform’s up-tier plans also include photo and audio file-generation tools.

More specifically, you can:

• Generate voiceovers in over 30 languages. Pick between numerous voice options based on what fits your brand the best.
• Optimize for SEO by generating topic and keyword clusters. Track your content’s performance in real time through the platform’s native Google Analytics integration.
• Run competitive analytics to identify gaps in your competitors’ content strategies. Identify their top-performing keywords, average word count per post, and more.

Pricing: Paid packages start at $12 per month (billed annually). There’s also a free plan available.

7. ScaleNut – best for content cluster optimization

ScaleNut is an AI tool that specializes in long-form content. You can either create content briefs or fully-fledged blog posts readily optimized for high search rankings. The platform is particularly useful for establishing topical authority.

You can identify subtopics related to your main keywords, generate content covering each subtopic in detail, and use the platform’s Link Manager (paid add-on, $19 per month) to automatically set up internal links.

Here’s what else ScaleNut is handy for:

• Measure content performance via traffic, impressions, click-through rates, and average search rankings analytics directly within the platform. Get extra insights on your content’s keyword density and how likely it is to have it show up in Google’s Featured Snippets.
• Plan content for maximum results through the platform’s keyword research tools. Identify ranking difficulty, search volumes, and relevant subtopics.
• Refine AI-generated copy with the platform’s AI humanizer tools (add-on, $9.99 per month). Set your brand’s tone of voice to generate on-brand content.

Pricing: ScaleNut starts at $39 per month (billed annually), with a 7-day free trial available.

8. Lokalise – best for content localization

Lokalise is a software solution that specializes in translation and localization. Its AI translation tool handles up to 31 languages and is suitable for localizing various platforms — from web content to mobile apps, software, internal and external documentation, and more.

It also includes software development-specific tools, like SDKs, APIs, and native integrations with platforms like GitHub and Jira.

As for AI translation features, Lokalise can help you:

• Translate content into multiple languages simultaneously based on your brand voice, target market, and industry.
• Optimize for SEO with language and location-specific keywords and measure results via its Lighthouse, HubSpot, and WordPress integrations.
• Edit AI-generated output by shortening or lengthening it and re-adjusting its tone. Collaborate with human translators through chats, direct comments, and suggestions as well as set up automated approval workflows through the platform’s built-in task management capabilities.

Pricing: Lokalise starts at $120 per month (billed annually), with a 14-day free trial available.

9. QuillBot – best for quick translations and re-writes

QuillBot is a straightforward AI copywriting tool that’s completely free to use. The platform handles grammar checks, AI and plagiarism detection, and text summaries.

QuillBot also offers an affordable premium version with access to more advanced features.

Here’s what QuillBot Premium can do for you:

• Paraphrase existing texts to fit various writing styles — academic, formal, informal, and so on. Get a side-by-side comparison of different writing styles to see which is the best fit. Use the Fluency mode to paraphrase translated texts to sound more native-like.
• Generate email copy for Gmail by simply typing in your subject lines. Use the paraphrasing tools to further refine your copy.
• Check for plagiarism and identify any missing citations. Use the platform’s citations generator to automatically credit text fragments to the appropriate sources.

Pricing: QuillBot Premium starts at $4.17 per month (billed annually).

How AI copywriting tools work and common challenges

AI copywriting tools generate output based on your input. Simply type a prompt describing your needs and the AI tool will generate content based on that prompt using the data it was trained on. The more data an AI writing tool has to work with, the better its output will be.

The problem is that AI-generated copy often uses passive voice and tends to overuse specific expressions, which are pretty easy to spot — and often not a good look if you publish AI content as is.

Some of the most common cliches include “in today’s fast-paced world“, “let’s delve into“, and “let’s embark on“. AI tools can also make factual errors. They feed on data from all across the internet — which may or may not be accurate.

This doesn’t mean AI tools should be avoided entirely. They are still invaluable for speeding up tasks and generating ideas. You just need to keep an eye out for repetitive phrases, edit the outputs to add your own value, and double-check any statistics or facts that you aren’t sure about.

How to get the best results from AI copywriting tools

First, never treat AI-generated output as finalized content — it should be more like a first draft. Spot and modify any common AI phrases and rewrite passive sentences in active voice. Always fact-check AI output and back up statements with visual examples to enhance the reading experience.

Also, complement AI copy with your own personal insights and experiences. You can further reinforce this effect with first-person pronouns. All these factors help adhere to Google’s E-E-A-T guidelines and lead to better search rankings.

Lastly, poor input equals poor output. Your prompts should be as specific as possible to generate high-quality content. Provide context and instruct the AI tool to adopt a specific persona for more human-like outputs. This applies to any content format. For example, have a look at these AI prompts for social media to get a better idea of what these prompts should look like.

Maximize your content strategy with AI copywriting tools

Overall, AI tools can save time and streamline the content creation process — from ideation to editing. But make sure your AI content strategy always has that human touch. And of course, pick the tool that appeals to your specific needs.

For example, Planable is one of the best AI copywriting tools for those who focus on social media marketing — besides its handy AI assistant, it also offers the features you need to collaborate, plan, and deploy your campaigns.

Meanwhile, Surfer and ScaleNut are excellent choices for SEO-optimized blog posts. Lokalise is the best AI copywriting platform for content localization, whereas Copy.ai, Writesonic, and Jasper are solid options for omnichannel campaigns.

As for quick grammar checks and translations, Grammarly and Quillbot should have you covered.