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AI copywriting tools are changing the game for marketers. They help you create content faster, keep your messaging consistent, and even improve your SEO rankings. Whether it’s generating catchy headlines or automating A/B testing, these AI marketing tools save your team time and effort.
There are loads of AI copywriting software on the market, each suitable for specific use cases. To make your choice easier, I’ll walk you through some of the best AI writing tools currently available, and show you how you can put them to work in your marketing strategy.
AI copywriting tools are software solutions that leverage Artificial Intelligence and natural language processing to generate copy for various marketing channels — social media posts, landing pages, emails, product descriptions, meta descriptions, long-form content, etc. — all based on your input.
Marketing teams can use these tools to scale their content marketing efforts and generate ideas, repurpose existing content, ensure posts align with a specific writing style, and more.
AI copywriting tools play a major role in streamlining your content workflow, both from an individual copywriter’s and a marketing team’s perspective. So, let’s go through a brief rundown of some of the key benefits these tools bring to the table:
Most AI copywriting tools can automatically shorten or expand on a specific content piece. For example, you could turn a blog post into a series of quick social media posts, and vice-versa. This trick is excellent for maximizing your content’s return on investment.
Most tools can generate or edit content based on a specific tone and writing style. Some even let you save your brand voice so they can create content that’s always on-brand. It is perfect to ensure consistent messaging across all platforms.
AI copywriting software can generate content ideas to speed up brainstorming processes. These tools can also create content outlines or first drafts to eliminate writer’s block.
Some AI tools integrate natively with your CRM software and generate personalized emails or texts based on your customer data.
Some platforms offer keyword and hashtag suggestions which is perfect for maximized visibility and reach. Other platforms can run A/B tests as well as automatically identify and deploy winning content variants.
These AI tools for copywriting can handle the heavy lifting, allowing your team to focus on high-level strategy and creativity. You can generate drafts in minutes and even automate repetitive tasks, helping you meet tight deadlines and scale your content production with ease.
To cut you some slack, I compiled a list of some of the best AI copywriting tools currently available. Each tool I’m about to cover is fit for a specific use case — from social media to SEO, content localization, and so on.
Planable is one of the top social media management tools for agencies. It helps you work and collaborate on social media posts, while its intuitive calendar and direct scheduling features let you publish content across all popular social networks in just a few clicks.
The platform offers a range of free AI copy generators available in its AI Creation Hub, which can help you:
You can also use Planable to work on any other content format via its Universal Content feature — complete with real-time collaboration features, multi-level approval workflows, text suggestions, annotations, and version control.
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And of course, the platform includes a handy social media AI copywriting tool that lets you:
Pricing: Paid plans start at $33 per workspace per month (billed annually). There’s also a free plan that lets you schedule up to 50 total posts.
Copy.ai puts your marketing campaigns on auto-pilot through its Workflows feature. This AI productivity platform includes an ample library of ready-made prompts fit for various use cases — from generating a blog post using briefs or keyword lists to adding internal and external lists, alt texts for images, and more.
Copy.ai can also create email nurturing campaigns through your existing CRM data or Facebook ads using target audience details.
The Workflows functionality can also help you:
Pricing: Paid packages start at $36 per month (billed annually). There’s also a free plan available.
Jasper handles most of the grunt work that comes with developing omnichannel campaigns. Just upload your creative brief or brand guidelines and Jasper will use it to generate first drafts for emails, social media, blogs, video scripts, and more — all at the same time.
From there, you can leverage the platform’s real-time collaboration and content calendar capabilities to refine and plan your content.
Here’s what else Jasper helps you with:
Pricing: Jasper starts at $39 per user per month (billed annually), with a 7-day free trial available.
Grammarly is a straightforward content checker that highlights and fixes any potential grammar and spelling mistakes.
Its AI-powered toolset can also examine and score your content for clarity, conciseness, and delivery and offer suggestions to improve your texts for the best possible readability. Grammarly also includes a useful plagiarism checker — perfect to catch and rephrase any accidental plagiarism.
Here are a few other things Grammarly can help you with:
Pricing: You can use Grammarly completely for free. Paid packages start at $12 per month (paid annually).
Surfer helps you with anything and everything blog post creation and SEO-related — from keyword research and topic cluster ideation to outline or article generation and SEO auditing.
Most notably, the platform pulls in all relevant keywords based on your main topic and competitors and lists them in the Content Editor, so you can easily optimize your content as you write it.
The Content Editor also scores your blog posts in terms of search terms, headings, and structure to give you an idea of how well it will perform in search rankings.
Surfer can also help you:
Pricing: Surfer starts at $69 per month (billed annually). You can also use the platform’s keyword research, AI humanizer, and outline generator tools for free.
Writesonic’s entry-level paid packages include highly capable AI copywriting tools that let you generate social media content, blog posts, and landing page copy — complete with built-in search engine optimization tools.
The platform’s up-tier plans also include photo and audio file-generation tools.
More specifically, you can:
Pricing: Paid packages start at $12 per month (billed annually). There’s also a free plan available.
ScaleNut is an AI copywriting software that specializes in long-form content. You can either create content briefs or fully-fledged blog posts readily optimized for high search rankings. The platform is particularly useful for establishing topical authority.
You can identify subtopics related to your main keywords, generate content covering each subtopic in detail, and use the platform’s Link Manager (paid add-on, $19 per month) to automatically set up internal links.
Here’s what else ScaleNut is handy for:
Pricing: ScaleNut starts at $39 per month (billed annually), with a 7-day free trial available.
Lokalise is an AI tool for copywriting that specializes in translation and localization. Its AI capabilities handles up to 31 languages and is suitable for localizing various platforms — from web content to mobile apps, software, internal and external documentation, and more.
It also includes software development-specific tools, like SDKs, APIs, and native integrations with platforms like GitHub and Jira.
As for AI translation features, Lokalise can help you:
Pricing: Lokalise starts at $120 per month (billed annually), with a 14-day free trial available.
QuillBot is a straightforward AI copywriting tool that’s completely free to use. The platform handles grammar checks, AI and plagiarism detection, and text summaries.
QuillBot also offers an affordable premium version with access to more advanced features.
Here’s what QuillBot Premium can do for you:
Pricing: QuillBot Premium starts at $8.33 per month (billed annually).
AI copywriting tools are great for speeding up content creation and generating ideas. However, they come with a few common challenges that can make the output sound repetitive or impersonal. Here’s a quick breakdown:
This doesn’t mean AI tools should be avoided entirely. They are still invaluable for speeding up tasks and generating ideas. You just need to keep an eye out for repetitive phrases, edit the outputs to add your own value, and double-check any statistics or facts that you aren’t sure about, and always infuse your human touch. Personalize the content to match your tone of voice and ensure it resonates with your audience, making it sound unique and authentic.
First, never treat AI-generated output as finalized content — it should be more like a first draft. Spot and modify any common AI phrases and rewrite passive sentences in active voice. Always fact-check AI output and back up statements with visual examples to enhance the reading experience.
Also, complement AI copy with your own personal insights and experiences. You can further reinforce this effect with first-person pronouns. All these factors help adhere to Google’s E-E-A-T guidelines and lead to better search rankings.
Lastly, poor input equals poor output. Your prompts should be as specific as possible to generate high-quality content. Provide context and instruct the AI copywriting tool to adopt a specific persona for more human-like outputs. This applies to any content format. For example, have a look at these AI prompts for social media to get a better idea of what these should look like.
Overall, AI tools can save time and streamline the content creation process. But make sure your AI content strategy always has that human touch. And of course, pick the tool that appeals to your specific needs.
For example, Planable is one of the best AI copywriting tools for those who focus on social media marketing — besides its handy AI assistant, it also offers the features you need to collaborate, plan, and deploy your campaigns. Test it for free here!
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence – from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
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