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Which caption are you more likely to engage with? A. “Download our free report on marketing trends.” B. “This 24-page report took us 60 hours to research. You can have it for free.” If you picked B, you just experienced anchoring: a psychological principle that shapes...
Did you know that 86% of employees in leadership positions blame the lack of collaboration as the main reason for workspace failures? This is especially true for creative teams. Without the proper content collaboration tools, cooperation falls short, your content...
If you're building up your marketing agency software stack, Sprinklr may seem like a solid choice for boosting your brand's reputation and awareness. It handles consumer insights, social listening, social media management, and loads more. But the platform comes at...
AI copywriting tools can supercharge your creative team's productivity, streamline editing processes, and ensure your branding is consistent across all your marketing channels — especially when coupled with other AI marketing tools. They can further automate specific...
Brandwatch seems to check all the boxes social media managers may look for at first — it handles content planning, analytics, social media monitoring, influencer marketing, and loads more. But it does lack critical features and is often subject to bugs. So, let me...
Great campaigns involve input from project managers, SEOs, graphics designers, copywriters, editors, and the list can go on and on — proper content collaboration requires you to bring loads of people on the same page. The good news is that content collaboration tools...
Bluesky is booming. The platform grew by roughly 13 million users from September to November 2024 — that's 12 new users every second. X, on the other hand, recorded a loss of 23 million users from April to September — that's almost as much as Bluesky's entire user...
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