Managing multiple social media accounts can quickly become overwhelming without the right tools in place. Rella is a content management platform designed to simplify that process with features for planning, scheduling, approvals, and analytics. It’s a solid option for...
Content Marketing Strategist
Sabina is a freelance writer with 15+ years of experience in the MarCom industry. Her to-do list includes helping people write better and businesses sell more through content. She is the host of Zest, a podcast that brings writing within listeners' reach.
- content strategy
- marketing consulting
- digital marketing
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Digital agency vs in-house team: 9 experts weigh in
Digital agency vs in-house team is a common dilemma for businesses. The choice can significantly impact a company's success and daily operations, and no answer fits all needs. The decision depends on several factors, including marketing strategy, the size of the...
How to create a marketing calendar (plus templates)
Creating a marketing calendar is essential. Your marketing strategy doesn't stand a chance without it - you might as well try to build a house without a blueprint. What seems like a simple task at first quickly becomes a tangled mess of deadlines, overlapping...
Marketing asset management explained: benefits, components & software
Does your team waste precious time organizing and sharing marketing assets? Are you often confused between countless folders and multiple versions of the same document? It's probably time to evaluate and update your marketing asset management process. Marketing asset...
Content management for efficient marketing teams in 2025
Marketing, Productivity, Social Media
Relevant, up-to-date digital content can help with driving traffic, search engine optimization, and brand equity. But strategic content management isn't just about keeping things fresh. It's about empowering your team to work smarter, not harder, while achieving goals...
The content distribution A to Z guide for marketers in 2025
Have you ever tracked the amount of time you spend on content creation versus content distribution? Look closer and you might notice how lopsided the two are. While a world of effort goes into researching, writing, editing and getting approval for your content, not...
How to repurpose TikTok videos to Instagram, YouTube, and more in 2025
Social media managers, you know the challenge: you have all this great TikTok content, but you're struggling to get it out of its own corny corner. The good news? You can repurpose TikTok videos and extend the life of the content you work so hard to create. By...
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