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Planable is the best client-facing social media tool we've ever used and we've used a lot.
A smooth calendar–collaboration–approval loop is non-negotiable when you’re managing content at scale. Gain helps many teams get there, but not without its hiccups. Users mention that the previews are a little off, LinkedIn constantly needs reconnecting, and...
Growing your Instagram account is all about learning how to blend organic reach with paid promotion. That includes simple habits like taking time to schedule Instagram posts, but more importantly, it means running ads that catch people's attention and make them want...
Growing your Instagram account is all about learning how to blend organic reach with paid promotion. That includes simple habits like taking time to schedule Instagram posts, but more importantly, it means running ads that catch people's attention and make them want...
Growing your Instagram account is all about learning how to blend organic reach with paid promotion. That includes simple habits like taking time to schedule Instagram posts, but more importantly, it means running ads that catch people's attention and make them want...
Social CRM is your ticket to high-quality real-time engagement with customers, on the platforms where they already hang out. You'll get solid data on behavior and sentiment with unprecedented granularity. Social CRM tools empower sales and marketing teams to deliver a...
8 seconds – that's the average attention span of a human. If you think that number is promising, know that a goldfish is said to have an attention span of 9 seconds. Not too hopeful now, are you? But wait, don't despair. With the right social media hooks, you can get...
You have your approval process down and you can track reach, clicks, and comments, but you still can't read minds. And lately, it feels like that's exactly what social media success requires. Social media sentiment analysis is what can take you one step closer....
Posting content is just one part of social media marketing. Social media managers must also listen to what their audiences say, get actively involved, and respond to feedback — that's what makes brands stand out and worth connecting with. Still, managing comments is...
Social media is powerful: it can broadcast your message to millions, but it can just as easily amplify your mistakes. One wrong post, data breach, or poorly timed campaign can spark a backlash that damages your reputation overnight. Social media risk management is now...
A solid video marketing strategy is no longer optional. It’s the backbone of modern content. In 2025, 91% of consumers say video quality impacts their trust in a brand, and nearly every brand with a pulse is using video to drive engagement, conversions, and that...
Creating content without a clear direction can be draining. When I lacked proper content planning, I often felt lost about what to post next. My publishing schedule was inconsistent, and despite all the effort, I wasn't sure if the content I created supported broader...
Marketers routinely face challenges like negative comments spreading quickly, PR crises unfolding in real time, and the uphill battle of maintaining brand trust online. Protecting a brand’s image online has become just as important as creating great campaigns. With...
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