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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Influencer marketing has a reputation problem, and it earned it. I believe it came right after marketing teams started treating influencer partnerships as a completely separate orbit from their actual strategy. Hand a creator a brief, wire the payment, and hope the...
Haven’t you heard the latest rumor yet? Nearly all social media marketers chatter these days that commenting will outshine posting as a growth strategy. But actually, this is not someone’s fantasy or baseless gossip spread across the digital space. As we approach a...
Haven’t you heard the latest rumor yet? Nearly all social media marketers chatter these days that commenting will outshine posting as a growth strategy. But actually, this is not someone’s fantasy or baseless gossip spread across the digital space. As we approach a...
Any marketer worth their salt knows a well-planned email marketing calendar is key to executing strategy and getting successful marketing campaigns off the ground. Integrating email into your wider content calendar helps you gain a unified view of your efforts and...
Marketers today wear a lot of hats. You’re expected to plan strategy, build content calendars, launch campaigns, write copy, analyze performance and do it all fast. The average marketer now juggles more than 10 tools daily just to stay on top of it all. The...
There's quite a gap between planning the seemingly perfect marketing strategy and having it actually deliver the expected results — budgets can be off, clients might change their minds, your team may hit bottlenecks, or you've got so much content to post you can't...
Marketing is all about collaboration, whether it's with teammates, other stakeholders, or clients. And the efficiency of your content collaboration often defines the final result. Whether you are a remote content-oriented team or a marketing agency, online content...
Remote work solves a lot of issues on-site companies often deal with high overhead costs, limited talent pools, work-life balance, bureaucracy, and so on. Still, managing remote workers can go wrong without the proper remote work tools in place. You need a solid blend...
Integrated content marketing is essential for any brand that wants to be on the map. It's an audience-centered strategy that considers where people already are, what they need, and how a brand can offer them a consistently positive experience. A solid strategy for...
One rule of thumb says that you should post something on Facebook every day. Doesn’t sound too hard, eh? But you also have to consider Twitter, LinkedIn, TikTok, and Instagram. Since posting the same content on all networks isn’t an option, you need to get creative,...
Solid social media management platforms let you easily schedule social media posts across multiple accounts, make informed decisions through advanced analytics, and improve your overall social media marketing efforts through various other features. HeyOrca does just...
Do you struggle with maintaining the quality and consistency of your company content? A content review and approval process will help ensure all published content meets quality standards and adheres to your brand guidelines. Without a clear review process in place,...
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