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Instagram carousels have been a feature of the platform for a while now and are growing in popularity. They are very user-friendly and allow multiple images on a single Instagram post. A carousel post is perfect for showing off a product or giving a step-by-step guide...
We've all seen those gorgeous Instagram grids and stunning feeds where everything seems so sleek and well thought out. Brands like their social media to all look a certain way and give their audience the confidence to turn from passive viewers to keen customers. But...
We've all seen those gorgeous Instagram grids and stunning feeds where everything seems so sleek and well thought out. Brands like their social media to all look a certain way and give their audience the confidence to turn from passive viewers to keen customers. But...
Digital agency vs in-house team is a common dilemma for businesses. The choice can significantly impact a company's success and daily operations, and no answer fits all needs. The decision depends on several factors, including marketing strategy, the size of the...
The average institution spends between $429 and $623 on marketing for each enrolled student. Social media in higher education is the most efficient and effective way of using these marketing dollars. Globally, 4.9 billion people use social media (around 58% of the...
Relevant, up-to-date digital content can help with driving traffic, search engine optimization, and brand equity. But strategic content management isn't just about keeping things fresh. It's about empowering your team to work smarter, not harder, while achieving goals...
Social media automation tools go beyond simple social media calendars, although those are super helpful too. Automation tools help marketing agencies keep about their wits when managing accounts for multiple clients. Whether it's streamlining content management,...
You know what they say about content: you publish once and distribute forever. One way to put this into action is by learning how to turn articles into Instagram posts. This repurposing strategy can help you diversify your content, expand your reach, and generate more...
Social media managers, you know the challenge: you have all this great TikTok content, but you're struggling to get it out of its own corny corner. The good news? You can repurpose TikTok videos and extend the life of the content you work so hard to create. By...
With Instagram Reels catching on like wildfire, they have become a gold mine to maximize engagement and raise brand awareness. However, although Instagram includes a built-in video editor, using other third-party reels tools to improve your content may be a better...
Fact: content development is the backbone of any successful content-oriented marketing strategy. Another fact: it does look intimidating at first, especially for a new business under a lot of content pressure from all around the market. A carefully crafted content...
Social media presence is a priority for many digital brands, making social media content creation a golden skill. Why? Because everybody's on social media. Which allows you to tap into almost any audience. With its huge engagement potential and broad reach, social...
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