Social media is everywhere. It drives everything from our personal relationships to how we feel about brands. We interact with people we know and love (or tolerate) on social media. But we also interact with the businesses we patronize and the customers who patronize...
How to Improve Your Social Media Engagement in 2024
Social media is everywhere. It drives everything from our personal relationships to how we feel about brands. We interact with people we know and love (or tolerate) on social media. But we also interact with the businesses we patronize and the customers who patronize...
10 Steps for a Successful Facebook Marketing Strategy (+ Examples to Boost Engagement)
There's no digital marketing without an effective Facebook marketing strategy. The social media giant has gone through controversies, rebrandings, and rumors of downfall, but it remains the most popular network worldwide. For all social media managers out there...
18 Must-Have Social Media Tools for Busy Marketers in 2024
The first quarter of the year is already up. Some of you believe your social media strategy is set. Some may say it’s a “work in progress.” While some are still wondering where to start. However, this piece is for you, no matter which category you fall in. You know...
News and Trends Social Media Tools
How to Unlock the Power of ChatGPT for Social Media Marketing
Social media marketing is a crucial part of every brand's digital strategy, but it can be challenging to consistently create fresh and unique content that your audience responds to. But with ChatGPT, marketers can breathe a sigh of relief. This new conversational...
How to Create a Social Media Report in 4 Quick Steps
A social media report is an internal social media reporting document that displays the results of a brand's activities on a single or multiple social media channels. By measuring their social media initiatives, social media marketers can: assess whether they’re...
How to Conduct a Social Media Audit in 7 Easy Steps
With billions of users worldwide, social media is constantly evolving. It’s changing in the way people use it, it’s changing in the form of algorithms, and it’s changing with each new platform. Social media marketers need to keep up to ensure that their efforts are...
9 Best Agency Project Management Software (and How to Choose the Right One)
Looking for the perfect marketing agency project management software to streamline operations and maximize productivity? Look no further! In this article, I've researched and compiled the top nine options to suit any budget, goal, and project complexity. What...
7 Social Media Organization Steps to Increase Your Business and Productivity
Looking to level up your social media organization so your team can produce better results in less time? In this article, I’ll show you how seven simple steps can streamline your content creation, maximize engagement, and drive conversions – all by optimizing how you...
The Beginner’s Guide to Becoming a Badass Digital Marketing Freelancer
Ever thought about becoming a digital marketing freelancer? Questioning your career is absolutely normal, we're all constantly looking for something better. Whether you're thinking about quitting your day job and trying to become a freelance marketer or you're already...
How to Create Social Media Guidelines For Your Business
In today’s world, social media guidelines are a must. Why? Because all companies are on social media now. And the bigger the company, the higher the chances of someone saying something that they shouldn’t have said on Twitter. In the following article, we will go...