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As a social media manager managing multiple social media accounts daily, I know the role LinkedIn analytics tools play in the job. It is unlike other social media platforms. Linkedin calculates engagement differently, dislikes virality, and aims to keep users in their...
As a social media manager managing multiple social media accounts daily, I know the role LinkedIn analytics tools play in the job. It is unlike other social media platforms. Linkedin calculates engagement differently, dislikes virality, and aims to keep users in their...
Are you looking into project management tools to help manage your marketing initiatives? You may have given Asana a try, but you're not alone if you remain unconvinced. While it's useful for organizing tasks, marketing managers often seek Asana alternatives due to its...
Instagram is one of the most important social media platforms for brands, with over a billion monthly active users and a sparkling influencer scene. A strong presence is crucial for brand awareness, customer engagement, and sales. However, effective Instagram...
I usually start these articles by poking fun at the very field I’m working in. This time, though, I’m going to level with you – social media mistakes happen. You know it, and I know it. The more people managing multiple social media accounts, the greater the chance of...
Content management tools are lifesavers when you're a marketer. These tools go beyond just a social media calendar or a task tracker. They help you organize and streamline all your content processes, from planning and creating to reporting to your clients. We all know...
As a social media marketer, one of the biggest challenges you must overcome is white noise. Consumers are constantly bombarded with random promotions, alerts, and notifications. You’ll have trouble grabbing your prospects’ attention, much less converting them into...
It's well-known that a trip lasts longer than the days you spend at the destination. The emotional journey meanders through the mind for much longer. When your travel agency content ideas reflect this breadth of feeling, they become more engaging, informative, and...
Relevant, up-to-date digital content can help with driving traffic, search engine optimization, and brand equity. But strategic content management isn't just about keeping things fresh. It's about empowering your team to work smarter, not harder, while achieving goals...
Like two peas in a pod, Customer Success and Marketing work diligently every day to prove they’re a revenue driver, and not just another department to sink money into. It’s a common concern for both teams. In this business world where, more and more, everything comes...
Solid social media management platforms let you easily schedule social media posts across multiple accounts, make informed decisions through advanced analytics, and improve your overall social media marketing efforts through various other features. HeyOrca does just...
