Proving your social media return on investment (ROI) can be a challenging process. Not only does every social media campaign have its own goals, but it’s also easy to get caught up in vanity metrics — like likes and follower counts. While growing a social media...
How to Prove Social Media ROI in 2024: Tips for Success
Proving your social media return on investment (ROI) can be a challenging process. Not only does every social media campaign have its own goals, but it’s also easy to get caught up in vanity metrics — like likes and follower counts. While growing a social media...
12 Facebook Management Tools to Increase Your Efficiency and Reach in 2024
Facebook management tools are irreplaceable when it comes to truly taking control over your presence on the platform. Native tools are overcomplicated and mediocre functionality-wise, so social media managers usually opt for third-party software. Such tools help your...
How to Sell on Pinterest in 2024: From Inspiration to Conversion
With over 445 million monthly active users, Pinterest offers incredible opportunities for many businesses looking to sell products online. Were you aware that Pinterest strongly influences users' purchasing decisions, with users seven times more likely to say it's the...
8 Best Hootsuite Alternatives for 2024 (Tried & Tested)
As a leading social media management platform, Hootsuite provides powerful features and integrations that help businesses handle their social media accounts. But it's not the only tool worth considering. Whether you’re an overcharged current Hootsuite customer or just...
An In-depth Exploration of Social Media Rebranding
This blog post aims to walk you through the process of rebranding your social media presence effectively. A social media rebrand will help make your business stand out from others and build a stronger connection with its target audience. Going through this...
Social Media Automation Marketing Guide for 2024
You’ve just finished planning a month’s worth of social media content. You’ve scheduled dates in your calendar, your creative team has their instructions, and you’re about to start posting. The problem? You’re dreading it. It took you a lot of time to plan...
How to Build a Marketing Calendar to Plan Your Campaigns (Plus Templates)
Creating a marketing calendar is essential and overwhelming. The marketing strategy can't survive without it, but what seems like a simple task at first quickly becomes complicated. Isn't creating a marketing calendar just adding dates to tasks, you ask? In a simpler...
How to Give the Best Social Media Presentation in 2024
Creating an engaging presentation for social media is essential when you want to show your team the ROI of your latest social campaign or impress a client you're trying to land. With an engaging presentation you'll captivate your audience and effectively convey your...
Marketing Planner Essentials: Guide for Strategic Success
A marketing planner is an incredibly useful asset for any marketer. A single source of truth for the whole team, it helps you stay on track and maximize the impact of your efforts. Whether you're dealing with one blog post a week or a multi-staged cross-department...
Productivity Social Media Tools
9 Tools to Plan and Schedule Social Media Posts for Free
A social media scheduler is the greatest time-saver ever. This marketers' little helper ensures teams stay consistent and efficient and have enough time to do what they do best — develop new creative ways to engage with the audience. There are several social media...