Do you have to manage multiple Instagram accounts and keep your sanity intact amidst a sea of content? I'm here to lend a helping hand and guide you through the choppy waters of juggling several Instagram accounts at the same time. Between Instagram app limitations on...
Do you have to manage multiple Instagram accounts and keep your sanity intact amidst a sea of content? I'm here to lend a helping hand and guide you through the choppy waters of juggling several Instagram accounts at the same time. Between Instagram app limitations on...
One rule of thumb says that you should post something on Facebook every day. Doesn’t sound too hard, eh? But you also have to consider Twitter, LinkedIn, TikTok, and Instagram. Since posting the same content on all networks isn’t an option, you need to get creative,...
TikTok has become the fifth most popular social networking app, ahead of Snapchat, Twitter, and Pinterest in six years. It has nearly 700 million monthly active users (MAU). The hook that attracts visitors is the short, easy-to-digest, and entertaining video content....
Have you tried the Instagram collab feature yet? Instagram introduced its collab posts back in June 2021, and they became an incredibly efficient tool used by many brands, creators, and influencers. The new feature enables you to co-author a post with another account...
In the past two decades, social media has evolved from a simple communication channel into a powerful tool that can distinguish businesses in a competitive market. Today's social consumers expect more than just presence and responsiveness. This shift is driving...
Likes are a big deal on Instagram because they're equivalent to votes. The more likes you have, the more popular your content, and the more likely it is to be seen by other users on Instagram. But why do likes still matter, and what role do they play in the grand...
Everyone wants a piece of the creator marketing pie. And for very good reasons. Creators have the attention of highly engaged audiences, are recognized as trusted sources of information, and can advocate for brands in a unique, relatable way. This community-first...
Social media marketing is a powerful tool, but are you monitoring the right social media KPIs to measure success? In this article, I'll highlight the top metrics you should be tracking across social media accounts you manage. Once you use this information to measure...
While social media is an inherently collaborative medium, you'd be surprised by how often its "collaboration" component gets lost in the ether. Usually, somewhere between spreadsheets and eternal email threads while juggling multiple social media accounts. Social...
Today, we’re going to talk about the one thing that, when done correctly, can mean the difference between good social media marketing and, well, not bad, but misguided social media marketing. I’m referring to social media content pillars: the what, why’s, the how’s,...
