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I usually start these articles by poking fun at the very field I’m working in. This time, though, I’m going to level with you – social media mistakes happen. You know it, and I know it. The higher the number of platforms and people managing them, the bigger the chance...
I usually start these articles by poking fun at the very field I’m working in. This time, though, I’m going to level with you – social media mistakes happen. You know it, and I know it. The higher the number of platforms and people managing them, the bigger the chance...
The Facebook Debugger is one of those things that make us wonder how a few decades ago, marketers had a pen and paper for instruments and only their minds and creativity to know and use. Those days are long gone, and we’re all quite techy now, or better said, quite...
For every social media calendar and post, there’s an expert at his laptop googling content ideas. For every National Day, International Day, World & Global day, there’s a Google Search History with “what’s today?” right in the title. So for all that typing, to...
If you are using social media for marketing you might be wondering how to create social media posts that actually convert. It’s not just about posting pretty pictures (although they can sure help), you need to have a strategy and take actions that bring measurable...
We loved everything about social media in 2017. It was an amazing year for the Planable team. We graduated the Techstars London accelerator program. Our team expanded our engineering team, introduced subscriptions plans, a new composer. And 2017 on social media was...
From Donald Trump to Pepsi and Trivago, we've seen the worst social media posts this year that would be better unpublished, drafted or left in the trash. Brands have made a significant effort in their campaigns, unfortunately not the best and efficient ones. If you're...
What are some common social media myths that you’ve heard about? I’m sure you have dozens of examples in your head. We’ve all heard of freelancers or professionals in agencies believing in things that currently fairytales. We see people coming in this field, believing...
