Whether you're managing a brand's social media in-house or as part of a social media management agency with multiple clients, you'll need clear directions and processes. Which is precisely what this article will provide. Think of this piece as your social media...
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The Ultimate Social Media Management Guide in 2024
Whether you're managing a brand's social media in-house or as part of a social media management agency with multiple clients, you'll need clear directions and processes. Which is precisely what this article will provide. Think of this piece as your social media...
The 1-Hour Instagram Audit Checklist You Can Conduct Today
Instagram has over 1.44 billion users, making it the second-largest social media network worldwide. What's even more impressive is that Meta's younger sibling continues to capture the likes of Millenials and Gen Z. These two generations account for 71.7% of...
How to Manage Multiple Instagram Accounts for Clients at the Same Time
Do you have to manage multiple Instagram accounts and keep your sanity intact amidst a sea of content? I'm here to lend a helping hand and guide you through the choppy waters of juggling several Instagram accounts at the same time. Between Instagram app limitations on...
Manage Multiple Facebook Accounts and Pages with Zero Stress
Many times, social media marketers have to manage multiple Facebook accounts, and it's just not fun. Switching between multiple accounts, changing pages, and always staying on top of every feed — that's how you get anxious and, eventually, make mistakes like posting...
Social Media Content Creation Simplified: the Winning Step-By-Step Guide for 2024
Social media presence is a priority for many digital brands, making social media content creation a golden skill. Why? Because everybody's on social media. Which allows you to tap into almost any audience. With its huge engagement potential and broad reach, social...
8 Instagram Analytics Tools for Easy Metric Tracking
If you manage Instagram business accounts, you've surely also had to deal with Instagram Insights and Meta Business Suite. Going through the complex interfaces and having to search through countless tabs for simple Instagram metrics, you've already felt the common...
Successful Marketing Campaign Management: Your Hands-On Guide
Struggling with marketing campaign management? You're not the only one. A marketing campaign is a massive puzzle with tons of pieces that the campaign manager has to gather. Creativity, audience analysis, analytics, budgeting — there are many factors at play, and...
8 Facebook Analytics Tools for Tracking Performance Metrics
Analytics are essential when it comes to optimizing your Facebook presence, but Meta Business Suite often makes getting the simplest information difficult. And sometimes downright frustrating. If you're looking to get Facebook insights from tools with friendlier...
8 LinkedIn Analytics Tools for Tracking Performance Metrics in 2024
As a social media manager managing multiple social media accounts daily, I know the role LinkedIn analytics tools play in the job. It is unlike other social media platforms. Linkedin calculates engagement differently, dislikes virality, and aims to keep users in their...
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How to Market Your Business on TikTok in 2024 for More Growth
A growing number of global companies and advertisers are turning to TikTok for business as their go-to platform for impactful branding, community-building, and shortening the purchase journey. They must be on to something that others haven’t fully grasped yet. Is it...