A social media calendar is the unsung hero of Social Media Marketers. It allows you to plan, collaborate, organize and see everything at a glance. Use a calendar, and you'll never again be taken by surprise by that obscure international holiday you wanted to tweet...
A social media calendar is the unsung hero of Social Media Marketers. It allows you to plan, collaborate, organize and see everything at a glance. Use a calendar, and you'll never again be taken by surprise by that obscure international holiday you wanted to tweet...
What is organic social media, you ask? Why do you need it, and what can it do for you and your brand? In this article, I’ll explain the difference between organic and paid marketing (Spoiler Alert: it’s money and targeting) and you’ll learn ways to get started...
We've all seen those gorgeous Instagram grids and stunning feeds where everything seems so sleek and well thought out. Brands like their social media to all look a certain way and give their audience the confidence to turn from passive viewers to keen customers. But...
ContentCal was a social media tool that allowed teams to manage, schedule, and publish social media content. In December 2021, ContentCal was acquired by Adobe, and the tool became the Content Scheduler in Adobe Express. ContentCal’s existing customers now have until...
Sooo… I decided to write a piece on sports marketing. I found it to be a pretty fascinating area in marketing. I’ve got to be frank from the start, though. I don’t know much about the field. Never worked in it, never got too close to it. Only observed from a...
My son is eleven years old and has an Oculus Quest. He meets his friends in virtual reality; he’s created art on Dall-E and sold it on Roblox. He doesn’t have Instagram, or Facebook, or Snapchat, and he hates TikTok. He consumes all his media on YouTube. The car he...
2022 was an exciting year for social media. If I were to summarize it instinctively, I'd say I remember Instagram updates galore, TikTok's rise to fame, and Elon Musk. No need for any extra words to understand that. As reliable as my selective memory is, I felt...
The countdown until the merriest season of the year has started. All I want for Christmas is You is slowly making its way to the top of my playlist. As I’m writing this, I’m dreaming of hot chocolate, wrapping and (especially) unwrapping gifts, matching Christmas...
Instagram has over 1.44 billion users, making it the second-largest social media network worldwide. What's even more impressive is that Meta's younger sibling continues to capture the likes of Millenials and Gen Z. These two generations account for 71.7% of...
Personalization rarely comes up in the context of social media. We personalize emails, website experience, banners, and even product experience in some cases. But we’re reserved when it comes to social media. Maybe that’s because we’re not sure if it’s even possible....
