Proving the value of social media work isn’t always easy. Unlike sales or other departments with clear ROI, social media’s impact is less obvious to someone with no social media expertise. Stakeholders often focus on vanity metrics, overlook the strategy behind posts,...
15 Best Campaign Management Tools from our CMO’s Stack
If you're a fan of creative chaos, this article's not for you. But if, like me, you've had it with missed deadlines, and disorganized workflows, then keep on reading. First, a quick intro: Miruna here, CMO @ Planable. And a marketer who's launched many campaigns...
15 Best Campaign Management Tools from our CMO’s Stack
If you're a fan of creative chaos, this article's not for you. But if, like me, you've had it with missed deadlines, and disorganized workflows, then keep on reading. First, a quick intro: Miruna here, CMO @ Planable. And a marketer who's launched many campaigns...