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Content management tools are lifesavers when you’re a marketer. These tools go beyond just a social media calendar or a task tracker. They help you organize and streamline all your content processes, from planning and creating to reporting to your clients.
We all know that catering to multiple clients is quite a challenge. With the right content management tool, your marketing agency can scale up content production without compromising on quality and embrace the magic of streamlined processes.
In this article, I’ve gathered the nine best content management tools to smooth out any marketing agency’s core processes. Read on!
Content management tools are software applications designed to help create, manage, and modify content for social media, blogs, websites, newsletters, and more. These tools streamline content management processes and ensure teams can easily deliver relevant content across various platforms.
When selecting the right content management platform for your marketing agency, think of features that will enhance your specific workflows in terms of both functionality and user experience.
Here are several key features to look for:
Content management systems are many, but which one suits your marketing agency the most? To answer this, make sure to assess these factors:
Planable is a content management system tailored for the ultimate collaboration experience. It’s a perfect tool for marketing agencies that aim to create high-quality content, fast and furious.
With Planable, the workflow is as easy as it comes. You and your team create copy and visuals using internal collaboration features, promptly exchange feedback, get approval from your clients, schedule posts to go live across all major social platforms, and gather analytics reports afterward. All within one platform.
Collaboration on a blog post in Planable
You get to choose from four approval flow options and it’s easy to add external contributors into the process. The customizable, multi-level approval flow stands out, and is perfect for agencies who may need multiple internal approvals before giving the client the final say.
Multi-level approval flow in Planable
To optimize your workflows even further, you can leverage dedicated workspaces for each client or project. Inside a workspace, plug in the required social channels, set custom roles for team members and clients, and adjust approval flows to get your content live as soon as possible.
Drawbacks: Planable only supports publishing to social media. You can plan a blog post or email in a content calendar, but you can’t schedule those content types to go live through Planable.
Pricing: Planable offers 50 free posts. After that, you can upgrade for $11/month per user based on the number of required features and workspaces.
ClickUp is a platform designed for effectively managing projects, tasks, and team collaboration that promises to replace all the tools used for project management. Known for its adaptability to various workflow needs, ClickUp helps agencies streamline their operations, from content creation to final delivery.
Drawbacks: ClickUp is a project management platform that doesn’t provide specific features for creating content.
Pricing: ClickUp offers a free plan and three paid plans starting at $10/month.
Asana is a great workflow management software that empowers teams to streamline and organize their content creation process.
With multiple ways to track your tasks and team statuses, Asana allows for more efficient collaboration, keeping all your team members on the same page regarding all the digital assets you create.
Drawbacks: Asana doesn’t support content scheduling or publishing, making it a solid option for managing digital content but not distributing it.
Pricing: Asana offers a free version and five paid plans starting at $13.49/month.
Buffer is a user-friendly tool designed to help marketing agencies efficiently manage content for social media platforms. This straightforward platform automates content marketing, allowing you to schedule and publish social media content for multiple clients from the same dashboard.
Drawbacks: Apart from the Answers tab, Buffer’s analytic tools are quite shallow and don’t provide many in-depth insights.
Pricing: Buffer offers a free plan with up to three accounts. The upgrade with analytics starts at $6/month/channel.
Sprout Social is an all-in-one platform for content management. Besides enabling you to schedule and publish social media content, Sprout Social offers advanced features for analyzing content performance and refining your social media strategies.
Drawbacks: Sprout Social is a feature-packed and robust platform with a steep learning curve and quite unfriendly pricing.
Pricing: Sprout Social has four paid plans starting at $249/month per seat.
Hootsuite is a comprehensive content management software that enables agencies to oversee all their social media channels from a single platform. This tool simplifies scheduling posts, interacting with followers, and measuring the impact of marketing campaigns.
Drawbacks: Hootsuite only caters to social media content. You can’t create or distribute content for blogs or websites.
Pricing: Hootsuite offers a free trial and three paid plans starting from $99/month.
HubSpot CMS is a powerful component of HubSpot’s suite, designed for teams that require robust customer relationship management integration and advanced content strategies.
This comprehensive platform supports every aspect of digital marketing from a single interface, making it a solid option for teams looking for an all-in-one solution.
Drawbacks: HubSpot is quite complicated, and it will take your marketing agency some time to figure out how to set it up for ultimate efficiency.
Pricing: HubSpot CMS has free tools and three paid plans starting at $20/month per seat.
Wix is an ideal platform for non-technical users looking to create simple websites without extensive technical knowledge.
Whether your client needs an online store, a booking page, or a portfolio, you can easily create a custom website from scratch or use free templates designed and optimized for search engines.
Drawbacks: Wix lacks the functionality required for building more complex websites.
Pricing: Wix offers four paid plans starting from $17 per month.
WordPress is a web content management system that allows agencies to publish digital content to various web pages. Renowned for its flexibility and extensive customization options, WordPress helps you create websites and deliver content to them.
Drawbacks: WordPress is an open-source solution that requires regular updates and maintenance, which can be challenging for users without technical expertise.
Pricing: WordPress is available for free. It also provides five paid plans starting at $9/month.
The right content management system can significantly ease your everyday work. A proper tool that suits your team simplifies collaboration, streamlines workflows, and ensures you provide content to your clients without compromising either quality or time.
If you’re ready to step up your content management game, try Planable today — 50 free posts await!
Content marketer with a background in journalism; digital nomad, and tech geek. In love with blogs, storytelling, strategies, and old-school Instagram. If it can be written, I probably wrote it.
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