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Planable is the best client-facing social media tool we've ever used and we've used a lot.
As Planable’s SEO lead, I’ve spent years studying visibility: how brands show up, earn authority, and build trust. But visibility has changed. It’s now just as much about how AI sees you as how you rank. It started with a simple question: does our social presence...
Oct 6, 2025
Emplifi is a unified social media management and customer care platform with tons of advanced functionalities for creating content and improving multi-channel performance. But, like any solution, it does have drawbacks, issues that Emplifi alternatives can fix.
For example, its steep learning curve coupled with unreliable support may spell trouble for inexperienced teams. Plus, Emplify requires extensive setup times, and it’s mostly geared towards enterprise-level companies.
That said, if you’re a small business owner or a social media manager working within a smaller team, keep reading because I’ll walk you through some of the best Emplifi competitors currently available. I’ll go through tools with better social media calendars, performance tracking features, advanced analytics, flexible reporting options, and multi-brand support that streamline workflows and support data-driven decision making.
Emplifi unifies social publishing, engagement, listening, influencer marketing, and reporting tools into a highly elaborate enterprise-level social media management platform.
And that brings us to its first drawback. Emplifi is complex and likely not suitable for smaller agencies or businesses seeking a plug-and-play solution.
There are no fixed pricing plans. You’ll have to reach out to the sales team to discuss a feature package tailored to your needs. This translates to lengthy discovery calls, extra setup times, and prolonged onboarding sessions, which might be too big a commitment for particular users.
And although the platform itself is quite advanced, it still has its shortcomings. Here’s a brief rundown of some of the most notable ones:
Although Emplifi supports most major social networks, users encountered irregularities and bugs, such as: lack of TikTok and LinkedIn social listening, inconsistencies in the metrics you can track across different channels, API failures, etc.
Most users report that the platform is quite confusing and tricky to get used to, especially in the dashboard creation and reporting departments.
Slow and ambiguous support is commonly reported among users, especially in terms of technical issues, which is a big drawback given the learning curve and occasional bugs.
Still, let’s talk more about Emplifi’s key features and see whether it makes up for its imperfections.
Emplifi lets you schedule social media posts through an intuitive calendar for Facebook, Instagram, Threads, YouTube, X (formerly Twitter), TikTok, LinkedIn, and Pinterest.
Here’s what you can do with it:
As for cons, Emplifi’s social media tool lacks Google Business Profile support, which is a massive drawback for businesses seeking to improve their local presence.
On top of that, the platform’s ideal posting time suggestions are strictly limited to Instagram and Facebook.
I found Emplifi’s community engagement well-thought-through and in-depth.
Here are some of its features:
Still, I believe Emplifi’s inbox could do with some improvements layout-wise. The interface looks rather outdated, while the filter set on the right-hand side of the screen is quite busy (finding your desired options might take some scrolling).
Emplifi does include content collaboration tools, but they are quite limited. You can leave calendar notes (public and internal), and collaborate on content through comments, but that’s it.
Direct annotations and clear text suggestions would’ve been more than welcome here, for example. As for approvals, you can set up standard and multi-level workflows.
Once again, I feel like the interface here is a bit outdated, while setting up a multi-level approval process takes an unnecessary amount of clicks. The lack of annotations and other precise feedback features can also lead to a lot of back-and-forth.
Here’s a brief rundown of what to look for when picking an Emplifi alternative:
Social media management features with the option to collaborate via direct text annotations and suggestions in real time help speed up content review processes.
Native Google Business Profile support is a must for local businesses. Plus, integrations with tools like Canva are nice to have for better control over visual editing.
Fast and helpful customer support is mandatory, especially if you plan to use more comprehensive solutions.
Now, let’s check some of the top Emplifi competitors in the social media management space. I’ll walk you through each tool’s key features, disadvantages, and ideal use cases.
Planable packs most of Emplifi’s key social media management features into a much more user-friendly interface. It also brings some unique features to the table, like the option to work on and plan any type of written content via Universal Content.
Visual content calendar in Planable that maps campaigns across days with platform-specific post scheduling.
And there’s much more to Planable than that. Here’s a brief rundown of some of its key advantages:
Collaborate on content in real time through internal and public comments, precise annotations, and clear text suggestions. Also possible through Planable’s mobile app, available for download on Google Play or the App Store.
Pick between 4 approval workflow types based on your business needs, with multi-level approvals included.
Users praise Planable for its customer support teams being fast and helpful.
Planable natively integrates with platforms like Slack and Canva, while native Google Business Profile support is a big plus.
Let’s compare Planable and Emplifi side by side to better see how these two social media management tools stack up against each other.
Planable’s social media calendar is roughly similar to Emplifi’s. Both platforms allow you to schedule and reschedule posts through a drag-and-drop interface, leave calendar notes, and organize content via custom labels.
Weekly content planning view in Planable with post previews, platform tags, team comments, and approval status.
Still, Planable does come with a few extra improvements. You can approve posts within the calendar view with just one click, while the option to plan different content formats outside socials is a huge plus.
Here’s what else you can do:
Planable also pulls in comments from multiple networks and displays them in a unified inbox.
Engagement inbox in Planable for replying to comments and messages across social platforms in a single view.
From there, you can:
I feel like the layout here is a lot more intuitive compared to Emplifi. It’s not as cluttered, while the platform’s engagement tools are readily accessible all throughout Planable. No need to dig through countless menus and sub-menus.
This really helps integrate community management into your everyday tasks, making the process feel a lot more natural. You can schedule a post, send over a few quick replies, and then move on to create the next content piece, all in just a few clicks.
Planable’s team collaboration and approval features are some of the platform’s hallmarks.
Collaborative post feedback in Planable with real-time editing, comment threads, and approval tracking.
You can collaborate via annotations, clear text suggestions, and comments, while the Planable mobile app or native Slack integration will keep you up-to-date with what’s going on at all times.
You can also leave comments on visuals and edit them through Planable’s built-in media editor or Canva integration.
Plus, Planable makes client collaboration super straightforward. More specifically, you can:
As for approvals, you can choose between 4 workflow types: none, optional, required, and multi-level. Optional approvals are a nice-to-have in case you don’t have a dedicated reviewer always available—something which Emiplifi lacks.
Multi-level approvals, however, work similarly to Emplifi, but setting them up is a more intuitive process.
Multi-level approval workflow in Planable enabling team-based content reviews before publishing.
You can assign reviewers by simply dragging and dropping team members onto the layout.
Pricing: Planable starts at $33/workspace/month (billed annually). You can add as many team members as you need per workspace. You can also schedule your first 50 posts completely for free.
Drawbacks: No direct CMS integrations available. That means you can use Planable to create and plan blog posts, but you cannot publish them directly from the platform.
Here’s a brief head-to-head comparison of Planable and Emplifi:
Planable is a plug-and-play solution (except for the Enterprise package). That means you can jump straight to social media management almost immediately.
Although Emplifi includes more features, Planable also handles Emplifi’s core functionalities. I feel like Planable’s feature set is better implemented and more user-friendly, while the option to plan posts outside social media platforms is a huge advantage.
Planable is a lot more intuitive. The UI is neatly laid out, clutter-free, and its features are easily accessible.
Planable includes Google Business Profile Support, while integrations with all other platforms work seamlessly.
Takeaway
Planable is a solid choice for social media managers on the lookout for a plug-and-play solution with excellent collaboration and approval options. Users love it for how easy it is to use and its centralized approach to social media management.
Ocoya uses an ample AI feature set to cut out the time-consuming parts of social media marketing. In contrast to Emplifi, Ocoya’s AI allows for a more hands-off approach to your content.
For example, you can connect your social accounts to your blog via RSS feeds, and have Ocoya automatically repurpose your freshly-published articles into social content and post them to your accounts.
Repurposing content with Emplifi, on the other hand, requires you to paste posts in the composer and ask the AI to adjust their length.
Other notable features include:
Store visual assets into the platform and make tweaks through Ocoya’s built-in drag-and-drop editor. Remove backgrounds, select network-specific templates, add royalty-free tracks, etc.
Integrate the platform with Shopify and WooCommerce. Automatically repurpose product images in social posts.
Save your brand kit to Ocoya to maintain consistency across all networks and posts.
Pricing: Ocoya starts at $15/month (billed annually). There’s also a 7-day free trial available.
Drawbacks: A significant portion of Ocoya’s advertised features are either still in the works or in Beta testing—collaboration, Telegram support, and so on.
Sprout Social brings social media management tools and thorough social customer care features into a unified platform. In contrast, Emplifi’s social media management and customer care tools are two separate products, which you can then merge through a custom pricing package.
Here’s more on what Sprout Social lets you do:
View all incoming messages in a unified inbox and use keyword monitoring streams or sentiment analysis to prioritize urgent messages. Moderate comments and reviews, and get message spike alerts whenever you experience a surge in brand mentions.
Set up chatbots and canned responses for common inquiries. Store relevant customer details within a built-in contact management system. Create customer cases from incoming messages and set up NPS or CSAT surveys.
Schedule cross-network and multi-profile posts within the calendar. Get AI-powered hashtag, posting time, and content topic suggestions for optimal reach and target audience engagement.
Pricing: Sprout Social starts at $199/user/month (billed annually). There’s also a 30-day free trial available.
Drawbacks: Despite its price tag, Sprout Social’s entry-level package lacks otherwise basic features, like inbound message tagging, Instagram grid planning, and competitive reporting tools.
Hootsuite is a social media management platform that stands out through its social listening and sentiment analysis capabilities.
Although Emplifi is also solid in this department, Hootsuite brings some unique features into the mix:
Use Hootsuite’s AI to generate summaries and spot recurring patterns and talking points across all brand mentions.
Hootsuite can identify historical trends to predict online conversation volumes and social media engagement rates for your selected keywords or brands up to 90 days in advance.
Set up detailed analytics dashboards that reveal general sentiment across brand mentions (positive, negative, and neutral), and the exact emotions behind them (joy, love, anger, sadness, etc.)
Pricing: Hootsuite starts at $99/user/month (billed annually).
Drawbacks: Hootsuite’s team collaboration features are rather lackluster outside of internal and public comments, while collaboration features are only available in up-tier packages.
Unlike Emplifi, Agorapulse lets you set up custom automation workflows to better handle your comments section and internal inbox, all through a rule-based builder.
You can have the platform automatically delete comments containing particular keywords or links, or prioritize question-based messages in your inbox.
Here are some of its other key features:
Assign incoming messages to team members either manually or automatically and set up message approval workflows to ensure appropriate replies.
Embed UTM tracking codes when replying with links to see which conversations and social profiles turn into leads or purchasing customers.
Integrate Agorapulse with HubSpot or Salesforce to turn all social profiles you interact with into contacts and pass them down to your sales teams. Link the platform with Google Analytics to visualize your social media strategy’s impact across your marketing efforts.
Pricing: Agorapulse starts at $79/user/month (billed annually). There’s also a 30-day free trial available.
Drawbacks: HubSpot and Salesforce integrations require a custom subscription package.
Dash Social helps boost your social media presence through detailed analytics, customizable reporting, and AI-driven insights.
For example, the platform analyzes content from previous high-performing posts to pinpoint what made them go viral and uses the gathered details to provide new content suggestions in real time.
Here are some other highlights:
Get a curated feed of top-trending TikTok sounds and videos to speed up social media content creation and organic performance.
Set up shoppable microsites for TikTok and Instagram, and embed custom UTM codes to see how your social media posts drive traffic to your webpages.
Measure multi-channel campaign performance through unified dashboards. See total reach and engagement, as well as top-performing networks and posts.
Pricing: Dash Social starts at $499/month (billed annually), with a 14-day free trial available.
Drawbacks: Just like Emplifi, Dash Social lacks Google Business Profile support.
Brandwatch follows a rather similar business model to Emplifi. The platform includes separate solutions for social media management, influencer marketing, and consumer intelligence.
Still, Brandwatch is a lot more data and customer engagement-oriented. Here’s how:
Store each follower’s profile in the platform’s social CRM. Add details like their location, favorite topics, and social user type (influencer, follower, customer). View all previous interactions and start one-on-one conversations within a few clicks.
Pull brand mentions across socials, community forums, news sites, blogs, and more. Check the platform’s social media listening data analytics to measure general sentiment, peak volumes during particular timeframes, and channels with the highest engagement.
Benchmark yourself against multiple competitors across multiple fronts, such as: audience growth, brand share of voice, and overall account performance. Generate quick AI summaries that pinpoint each competitor’s top-performing content topics and hashtags.
Pricing: You’ll have to get in touch with the sales team to get a custom pricing quote.
Drawbacks: Users commonly report occasional platform performance issues.
To recap, here’s a quick list covering what each Emplifi competitor is best for:
Still, Planable is probably the best all-around alternative here. Its social media scheduling and engagement tools are just as advanced as Emplifi’s, but packed into a much more user-friendly UI.
Plus, its collaboration tools are more in-depth, and the platform’s integrations work seamlessly. And the option to work on any other written content format besides social media is a huge win. That said, you can schedule your first 50 posts completely for free here!
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence – from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
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