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Not too long ago, everyone was discussing how email marketing is a thing of the past. Then, digital marketing specialists everywhere realized, and I quote, that "Email marketing is not dead." Frankly, I agree. I've seen firsthand how emails, especially newsletters,...
Analytics are essential when it comes to optimizing your Facebook presence, but Meta Business Suite often makes getting the simplest information difficult. And sometimes downright frustrating.
If you’re looking to get Facebook insights from tools with friendlier interfaces, I’m happy to say there are plenty of options available. Managing multiple social media accounts becomes more efficient with these tools.
Read on as I’ll go through 8 Facebook analytics tools that can help you tweak reports to fit your specific needs, get the exact Facebook metrics you need for your campaigns, and improve your efficiency.
Meta Business Suite, the built-in Facebook analytics tool, is far from a user favorite because it’s hard to use. The layout is unintuitive and there’s way too much info, making it difficult to find what you’re actually looking for.
Here are some of the benefits that come with using alternative Facebook analytics tools:
Using a Facebook analytics tool lets you easily access valuable Facebook insights, ensuring that every decision you make is backed by actionable information.
Using a Facebook analytics tool makes it easy to continuously refine your social media strategy.
See how people engage with your content. Learn what clicks with your audience and use these customer insights to get more likes, comments, and overall interaction.
Dive into audience demographics and create content that resonates with your audience.
It’s easier to consolidate information from your social media accounts with a dedicated analytics tool that shows information from multiple platforms.
Such a centralized approach allows you to have a complete overview of your social media performance, so you don’t have to toggle between multiple sources.
Planable Analytics | Sprout Social | Hootsuite | Agorapulse | HubSpot | SocialPilot | Keyhole | Rival IQ
Below, you can find a list of the top 8 Facebook analytics tools you can use to stay in the loop on your Facebook business page performance and get valuable Facebook page analytics to boost your productivity.
Facebook Analytics in Planable
Planable Analytics is a social media solution that helps marketers collect Facebook page metrics and see the performance of each piece of content. It’s a sleek analytics tool that also covers Instagram and LinkedIn, with more platforms announced to be added soon.
The analytics and reporting tool comes integrated into the Planable complete social media management platform. With a keen focus on collaboration features, Planable enables marketing teams to work together to produce quality content, and then see how that reflects into the overall Facebook performance.
Key features
Top-performing content: The clean interface, allows you to easily spot which posts are resonating with your audience, so you can double down on what works. Select top posts based on impressions, engagement, plays, reactions, comments, or shares.
Fast reporting: Create customizable reports that show your Facebook metrics over chosen periods of time. Create downloadable reports or share them with your clients or stakeholders through public links. Planable Analytics reports give you clear, easy-to-read analytics data to show the impact of your work and support strategy improvement suggestions.
Drawbacks
Planable Analytics doesn’t cover social monitoring, listening, or competitor analysis.
You can access the free analytics trial only if you have a paid Planable plan.
Pricing
Planable Analytics is available as an add-on for all of Planable’s paid plans (that start at $11/month). You can try analytics in a free 7-day trial, and after that, you’ll pay $9/month for each workspace you activate it in.
Sprout Social is a social media management platform that provides tools for marketing professionals looking to efficiently manage their social media presence.
It stands out as a reliable Facebook analysis tool, thanks to its user-friendly interface and practical features that make the whole social media management process easier and faster.
Key features
Drawbacks
Pricing
Sprout Social offers a 30-day free trial. Its starting price is $249/month which lets you connect with 5 social accounts.
Hootsuite is a social media management platform that allows you to schedule and manage content across various social media channels. It also includes a Facebook analytics tool, giving you insights to improve your Facebook marketing strategy.
Key features
Drawbacks
Pricing
Hootsuite’s entry-level plan starts at $99/month, covering 10 social accounts. They offer a 30-day free trial but no free plan in sight.
Digital marketers use Agorapulse to schedule social posts, monitor social media channels, engage with audiences, and analyze important metrics.
Key features
Drawbacks
Pricing
Among the Facebook analytics tools I reviewed so far, Agorapulse is the most budget-friendly. It kicks off at 69€/user/month for 10 social profiles. While it gives you a 30-day free trial, there’s no free plan available.
HubSpot is an all-in-one platform that helps businesses manage their online presence, from website building to customer relationship management (CRM).
HubSpot gathers Facebook analytics data, as well as metrics from other social social media platforms such as Instagram, LinkedIn, X, or YouTube. That way, you can track your social media performance, measure ad effectiveness, and analyze audience engagement all in one place.
Key features
Drawbacks
Pricing
HubSpot Marketing Hub pricing starts at $20/month if you want to commit monthly.
SocialPilot is a social media management tool that provides features such as post scheduling, social media analytics, team collaboration, and content curation.
Key features
Drawbacks
Pricing
SocialPilot’s Professional plan starts at $30/month for 10 social media accounts. While there’s no free plan, they offer a 14-day free demo for business owners and marketers to test the platform.
Keyhole is tailored for in-depth analytics. With a focus on Facebook pages, Keyhole enables users to track engagement, analyze post insights for better social media ROI, and refine their Facebook marketing efforts.
Key features
Drawbacks
Pricing
Keyhole’s starting price is $79/month, giving you access to 3 social profiles and unlimited scheduled posts. While they offer a free trial, there’s no free plan available.
Rival IQ is a competitive analysis and social media analytics platform to monitor online competition, track social media performance, and gain insights into the industry landscape.
Key features
Drawbacks
Pricing
You can start with Rival IQ for $239/month. While there’s no free plan, the 14-day trial lets you explore what Rival IQ offers without any upfront cost.
As of July 1, 2021, Facebook Analytics is no longer in use. You can get Facebook metrics by accessing Insights in Meta Business Suite or using dedicated third-party Facebook analytics tools.
To get analytics on your Facebook page, you can use Meta Business Suite or an alternative social media analytics tool such as Planable Analytics.
Navigating Facebook analytics through the native Meta Business Suite brings headaches to many marketers. Tweaking reports and figuring out the interface is a real challenge. It’s important to overcome this, as Facebook page insights are key to optimizing your Facebook performance and running successful campaigns.
With many Facebook analytics tools to help you monitor your performance, there’s no stopping you from enhancing your social media strategy and achieving greater efficiency in your digital marketing efforts. Step away from the head-aches of busy interfaces, and check out Planable Analytics.
Pasha is a SaaS content writer with 3+ years of experience, specializing in content planning, product analytics, reporting, and data management. When he’s not busy writing, he loves exercising, cooking Italian recipes in his kitchen, or immersing himself in the world of detective novels.
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