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Relying on foot traffic alone isn’t enough in the saturated HoReCa industry. If you want your business to thrive, you need to start implementing HoReCa marketing strategies to attract customers and keep them engaged online. From ads to social media, blogging,...
Jan 13, 2025
Finding Facebook post ideas hard to come by? I know plenty of marketers in the same boat. It’s not always easy to find and invest the required resources in creating consistent content for this platform. But it is still worth it.
Facebook is the third most-visited site after Google and YouTube, with over 3 billion active monthly users. It continues to be the biggest social media platform. It does depend on your target audience, though. It’s no secret that younger groups are better represented on other platforms.
No matter what your calendar looks like, weeks upon weeks of fresh posts are a challenge for anyone. So here’s a whole bunch of ideas for you that will refresh the process. And if you’re looking to streamline even more, schedule Facebook posts and escape the drudgery of posting in real time, at weird hours.
If you’re running low on Facebook post ideas, you can generate some fresh ones with these tips in mind and stay on track from the beginning. Or you can draft options, return, and use this list to edit them into the very best Facebook posts you can make.
Here are my tips for creating great content:
Strap in! We’re going for a ride. 20 Facebook post ideas await, complete with examples. The main thing is to ask yourself how each format/approach can put your brand in the best possible light. And if you need extra help with the captions, check out some social media AI tools.
Narrative structure is so innate to humans that we see plot twists and character arcs everywhere. Organizing information into tales with ups and downs makes for very engaging content.
Exciting, large-scale stories are the foundation of your brand narrative. But don’t forget to look for the magic in the mundane. Everyday happenings can become delightful tiny stories that Facebook users really resonate with.
Laura LeBoutillier from Garden Answer simply forgot she ordered some flowers. But look at how she weaves this tiny event into a story with a bit of drama, one that ends with some unbeatable blooms. Be on the lookout for such stories during your daily operations. They’re so relatable.
Asking your Facebook followers to chime in generates more engagement but only if the question has a certain spark. Open-ended questions are best since they set the stage for all sorts of different perspectives. Giving people the chance to show off their knowledge goes a long way.
But so does giving them the chance to joke around and maybe even get a little snarky. Tom aka The Garden Butler included a question in a larger caption, and whew, did people deliver. Some added good-natured, practical suggestions, while others poked fun. Either way, plenty of merriment in the comments.
Posting content that deals with trending topics can really boost your reach and engagement, but this is especially true if you add a unique take on it. Don’t just join the conversation. Consider how your brand can bring a fresh angle. And don’t hesitate to move things around in your social media calendar if needed, so you can really catch the moment.
The release of an update for the Plant Hardiness Zone Map had gardening communities and Facebook groups in a tizzy. But Garden Tower Project was quick to create a blog post that put everything in context. Even if you do this in a more compressed format (just your caption, with no external links), you build goodwill by contextualizing news and updates.
Using memes and viral videos in your posts is likely to bring in new followers but also drive engagement among your existing ones. The same rules apply – either make sure it’s super-relevant to your brand or recontextualize it with an inspired caption that places it inside your brand universe.
This dog bowl planter really did the rounds on multiple platforms. It’s easy to see why. Practicality, simplicity, cute dog. But a clever caption about the indomitable human spirit and its infinite ingenuity could make it work for brands that have nothing to do with plants or dogs.
Tutorials and how-tos can boost your Facebook engagement since people are likely to react, bookmark, and share this content. They’re also likely to ask questions in the comments or even bicker a bit, should they disagree with your methods.
This Reel about overwintering peppers is full of interesting comments. Some people argue for slight variations in the process, others yearn for a way to try this in very small gardens, while others add small anecdotes of acquaintances who did it well. All in all, quite the harvest.
Lean into industry news as a way to increase engagement, and keep in mind the approach we discussed at #3. Not just sharing, but providing context and interpretation will cement your Facebook page as the go-to place for a pertinent point of view.
Evergreen insights and tips can be just as valuable. Some of them might be old news to you, but fresh and exciting for a newbie. As long as it’s relatable, easy to implement in a variety of ways, and comes with a cute visual, you’ve got a winner on your hands.
This example is pretty to look at, but it works because it makes a larger point that’s easy to adapt to your surroundings. It’s not just for people with stained glass windows. It says: look around you, pick a beautiful object you’d like to highlight, then place some plants nearby.
Creating branded graphics builds out your visual identity over time. Have a good, long look at your Facebook post calendar and consider which visuals could be improved this way.
But whatever you do, don’t just slap a logo on a bunch of stock photos! So many brands already do this (including big ones), that people are likely to tune them out and scroll by. Make sure there’s a logic behind making a graphic over posting a simple photo.
Special milestones and accomplishments are a great example.
The team at Green Bronx Machine often uses candid images of young people working with plants. But when celebrating specific wins, they balance out photos with brand identity elements. As they should!
Posting selfies or pictures of your team is an excellent way of connecting with your Facebook audience. It humanizes your brand and gives people a peek behind the scenes. Lots of brands increase engagement beyond usual numbers when their posts include people’s faces.
As always, connect everything back to what your brand does. Explain what the people in the photo are working on and give a hint of the universe around the image. This mom-daughter team snapped a picture while caring for flowers in a plant nursery, and it’s great that you can also see the blooms.
You simply must brag about your brand’s accomplishments. Who else is gonna do it for you? For example, you can post images with a “then and now” vibe that really illustrate how hard your whole team has been working (but don’t forget to document things along the way, so you have a rich archive to dig into).
Don’t shy away from the thornier stories, though. Constant positivity can feel disingenuous after a while and it’s one of the big reasons people are put off by the way brands communicate. A clear-eyed look at the things you’ve overcome and a dash of vulnerability can go a long way.
Videos bring in some of the most engagement. No social media marketing strategy is complete without them. They might be trickier to produce, but sort them by themes, shoot them in batches, and you can sprinkle them in your calendar over a longer period of time.
Make sure you post videos of items and topics that are best served by this format. Here’s a great example. The process of harvesting this splendid melon would have never looked the same if presented via a static post.
Sharing user-generated content works as social proof. This includes reviews, testimonials, or just photos and videos of people interacting with your product/service.
It gives people a clear, trustworthy idea of what it would be like for them to use your brand, it continues to build your universe, and it spotlights your offering from new angles. Always get consent from the original poster before sharing.
This example is stylish and aspirational but laidback. It depicts a moment of chilling in the garden so vividly, maybe after some planting and pruning, that you’ll want to make similar plans for yourself.
Professional photos are definitely the way to go, but make sure you include visuals that feature your product in the real world. Seeing photos and videos of it being used helps people visualize how it would fit into their lives. Always focus on this when launching a new product, but also keep an eye out for fresh ways to elevate your existing stock.
This post is technically a hybrid since it works as a contest, but it’s clear that showcasing the product was the goal. The pic is realistic and relatable and the product’s many uses are detailed in the caption.
For many brands, audience engagement on reels and stories is better than on news feed posts. Focus a significant part of your social media marketing strategy on them and you’ll see the results. And if you truly want to make things run smoothly, schedule Facebook reels and forget about setting reminders when you need to post.
The reel from Epic Gardening tackles something lots of people dream of: a self-sufficient garden. The quick breakdown into manageable tasks makes it all look more doable and realistic. And bookmarkable! On the other hand, the story from Potted Happiness is front-and-center in their highlights, which is another step towards brand-building as soon as people arrive on the page. The brand in question? Cactus connoisseur.
An unpopular or controversial opinion can really generate engagement, but make sure to monitor and moderate comments with even more care than usual. The most important thing is not to go for an opinion that perpetuates stereotypes, recycles propaganda, or disparages any sort of marginalized group. None of that “you can’t say anything these days” nonsense.
Instead, go against the grain by challenging the set way of doing things, especially with facts and science backing you up. Consider the example below. Gardening gloves are among the most commonly owned items for plant lovers worldwide, yet the folks at Potted Happiness have a better idea.
Recommending books, podcasts, and other long-form content outside social media is essentially another approach to behind-the-scenes Facebook content. You’re showing people what inspires you and what kind of ethos drives your business. You position the brand as part of a larger universe, but also as a source of fascinating info to be savored in depth.
This is an especially fruitful Facebook content idea since you can keep a list and pluck out favorites every time you work on posts. Sure, only some of your followers will actually engage with the media you recommend. But those who do and enjoy it are likely to remember it came from your page, and that kind of goodwill is a boon for any brand.
Polling is useful in terms of engagement, but it’s also a great way to discover unexpected insights about your followers. At the moment, a Facebook Business Page can only add a poll in a story or group. But when posting on the news feed, you can bypass this by asking people to vote with reactions or by simply keeping the question open-ended.
Don’t forget to gather the insights and make additional Facebook posts. Announce the option that won the poll or, in the case of an open-ended question, compile a list with the best recommendations (plus credit to the commenters).
Like all the best examples, this one works on multiple levels. The visual is good and the question is easy to answer by all sorts of people. Plenty of UGC can be created based on the comments on this giveaway.
Supporting a worthy cause is never a bad idea. Your Facebook audience will be drawn in and will get a better sense of your ethics.
Look as far or as close to home as you want. You can boost a CSR program, a cause that’s part of your brand DNA, or simply one that needs attention right now (local or international). In this last case, it’s best to back up your praise with a material donation and share a link so others can contribute as well.
Here, Green Bronx Machine highlights the impact created by its own team. But keep this approach in mind no matter what cause you’re boosting: a good photo, brand identity elements, plus a clear overview in numbers.
Facebook posts in list form are a great way to share information because they’re skimmable and our digital brains have become accustomed to them. They might have taken the form of reels and TikToks, but the era of the BuzzFeed listicle still looms large. Add as much or as little detail as you see fit.
This post works in a similar way to “what is the model wearing” spreads in fashion magazines. The visual is appealing as a composition, but listing elements individually means every fan can pick their favorite plant to research further.
Consider timeless classics like the top 10 list, the do and don’t list, or the pros and cons list. And for even more impact, arrange everything into Facebook posts with neat visual templates. Planable’s integration with Canva makes this process super simple.
Seasonal posts and nods to popular holidays make for some of the most relatable Facebook page content. Take the opportunity to include a unique brand angle each time. When I work on a social media calendar, I add these entries first, since they’re the most predictable ones throughout the year.
Halloween Facebook posts, like all holiday posts, don’t have to be super-glossy in order to strike a chord. What people see can be a work in progress (isn’t that true for their own environment before a holiday?).
This post could have involved completed seasonal decorations with all the fairy lights in place. Instead, it’s just a quick look at how pumpkins arrive. But the short caption is right! It is so festive. Lugging pumpkins around, just like getting the Christmas tree home, is very much an important part of that festive feeling.
Your greatest Facebook post ideas deserve a wider audience. Recycling your best content brings it to people who might have missed it the first time around and makes the most of the resources you invested in its production. This is way easier to do when you use Facebook marketing tools since you can see insights from top-performing posts and easily schedule them for reposting.
Here’s a great example of a post I’d earmark for recycling in the blink of an eye if I were involved with the management of Garden Answer’s Facebook page. People really go hard for ornamental corn.
Considering how wholesome the comments became (with people requesting and offering corn deco ideas), it would be downright ill-advised to post these beauties only once.
It’s not easy to keep churning out great Facebook post ideas, but it gets even harder if you spend a lot of time on admin. Working with the right tool can keep things smooth. All while your mind gets to focus on the fun, creative part of social media management.
If you’re ever stuck, we have plenty of social media post ideas to inspire you.
Planable is a great tool for planning, collaborating on, and scheduling Facebook content. Sign up and you get 50 posts for free.
Irina is a freelance senior copywriter & content writer with an advertising agency background. If she’s not rummaging for good synonyms, she’s probably watching a sitcom or listening to radio dramas with plucky amateur detectives. She loves collage, doing crosswords on paper and shazamming the birds outside her window.
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