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Jan 8, 2025
GatherContent is a platform that helps marketers manage their content strategies and workflows. But the content operations platform has its limitations: it’s on the pricey side, and the features don’t check all the boxes for some teams. There are plenty of GatherContent alternatives that fill in the gaps.
Keep reading, as I’ll go through the best alternatives to GatherContent currently available:
1. Planable: best for content strategy, collaboration, and approval
2. Asana: project management tool for medium and large teams
3. Google Drive: cloud-storage platform for basic content creation and planning
4. Airtable: for monitoring content marketing campaigns
5. HubSpot: for omnichannel content marketing
6. Content Snare: for content collection
7. Notion: for standardized content operations
8. Trello: project management tool for small teams
I’ll cover each platform’s key features and drawbacks to help you determine which might be the best fit for your needs.
GatherContent is a content operations platform that helps companies to streamline and scale the content creation process.
The platform boosts content production through its workflow tools, like the ability to set automated assignments and due dates. You can also easily track all your content projects through custom content workflows (with steps like ideation, drafting, reviewing, approving, and publishing).
GatherContent also allows content teams to collaborate on projects in real time. Team members can leave comments next to each draft and notify each other via mentions. You can monitor and undo unwanted changes through the platform’s version control.
Other notable features include digital asset management, the ability to create and save content templates for later use, and a built-in content calendar.
As for the drawbacks, GatherContent users talk about a steep learning curve due to the platform’s numerous customization options and features, that may overwhelm new users.
Gather Content integrates with tools like Slack and WordPress but lacks any social media integrations. You’ll need to post content manually on social media platforms, which can make content publishing cumbersome.
Lastly, there’s the pricing. GatherContent’s entry-level plan costs $99/month (billed annually) and is limited in functionalities. It lacks customizable workloads, automated assignments, and custom user roles and permissions.
Gather Content isn’t the best option for small content teams or content marketers who also focus their activities on social media.
Let’s go through some of the top alternatives that fill in GatherContent’s gaps and see what each is best suited for.
Personalized content calendar in Planable
Planable is a content marketing tool that shines through its team collaboration and content approval functionalities. You can use Planable to create and collaborate on content briefs, blog posts, email copy, social media posts, or any type of written content you wish.
You can communicate with the content team through in-context comments and internal notes (not visible to the client). Planable also includes custom user roles and permissions to give you better control over who can access and work on your content.
Content collaboration in Planable
Most notably, the platform handles custom approval workflows. You can pick between various approval options: None, optional, required, and multi-level. Multi-level approvals are ideal for larger teams seeking to set up an in-depth approval process for streamlined content optimization — the content would need to be approved by multiple team members before the client does the final sign-off.
Custom multi-level approvals for seamless team collaboration
The platform also handles social media scheduling. You can easily create content and publish it on popular social networks directly within the platform.
Supported networks: YouTube, TikTok, Pinterest, Facebook, Instagram, Pinterest, Twitter, LinkedIn, Google Business Profile (formerly known as Google My Business).
Key features:
Drawbacks:
The platform has no integrations with CMS platforms for website publishing yet. And although it offers a sleek social media analytics and reporting feature, it doesn’t include social listening or monitoring.
Pricing:
Access all of the platform’s features (except Twitter publishing), and create and schedule up to 50 pieces of content for free. Paid plans start at $11/user/month (billed annually). Pricing is flexible based on the number of desired users and workspaces.
Asana is a straightforward project management platform with in-depth content workflow management and reporting capabilities. You can use Asana’s Workflow Builder to easily set up processes via a no-code interface — ideal for automatically moving each piece of content through the creation, editing, and approving phases, for instance.
As for reports, Asana allows you to visualize your team members’ workloads so you can distribute work across your organization evenly. The platform also covers goal-tracking and the option to monitor groups of projects (Portfolios) within an intuitive user interface.
The platform’s free plan is excellent for medium-sized teams. It can accommodate up to 15 team members and includes all essential features, like calendar and list views, unlimited tasks, projects, and the ability to see who works on what and when through Project Overviews.
Key features:
Drawbacks:
Pricing:
The free plan includes unlimited tasks, projects, messages, and up to 15 team members. Paid packages start at $10.99/user/month (annually).
Google Drive is a cloud-based storage service that allows you to easily store, create, share, and work on written content with your team members in real-time.
Since Google Drive is part of Google Workspace, you also have access to other tools like Docs, Jamboard, or Sheets.
You can use Google Jamboard to hold brainstorming sessions and put your team’s content ideas down on a canvas, while Google Sheets is useful for content planning and getting an overview of each member’s workload. Google Docs is solid for creating content and leaving feedback.
Key features:
Drawbacks:
Pricing:
Google Workspace’s free plan includes up to 15GB of Drive storage and access to all other Google tools. Paid plans start at $6/user/month (annually).
Airtable is a spreadsheet-based cloud collaboration tool with project and database management capabilities.
You can build databases in a spreadsheet format, and Airtable will display all the included information in a much more digestible manner through charts, top-line metrics, and graphs — perfect for turning large amounts of marketing data into comprehensible reports.
Airtable also offers various ready-made templates fit for content marketing planning, pipelines, editorial calendars, content operations, and more.
Key features:
Drawbacks:
Pricing:
The free plan includes up to 1000 records/base and 100 automation runs/month. Paid plans start at $20/user/month (annually).
HubSpot‘s Marketing Hub is the platform’s all-in-one marketing solution. You can use it to set up blogs and landing pages, receive SEO suggestions to boost traffic to your web pages, and run A/B tests across landing pages or emails.
The platform shines through its omnichannel marketing capabilities. You can create and promote content through social media, email, and advertisements. HubSpot also offers omnichannel automation to streamline marketing campaigns across numerous channels.
Key features:
Drawbacks:
Pricing:
The free version includes email marketing, advertisement, blog, and landing page tools. Paid plans start at $18/month (annually).
Content Snare is a content operations platform that makes gathering the information needed from clients to craft quality content easy. Most notably, Content Snare includes a drag-and-drop builder that allows to request content from clients (text, images, or files).
You can send requests directly within the platform while the clients can submit all the necessary information. From there, you can store and group content into folders dedicated to each project.
Key features:
Drawbacks:
Pricing:
Content Snare starts at $29/month (annually). The entry-level plan includes two users and up to 20 active requests.
Notion is a productivity tool that stands out through its document management capabilities. The platform allows you to store all company documents within a centralized location and turn them into web pages.
This is especially handy for a standardized content production and content distribution process. You can organize documents like style guides, content briefs, or knowledge bases.
Turning these documents into web pages gives your team members easy access to specific information, like tone of voice and content formatting requirements. This helps create content that aligns with your target audience and is always on-brand.
Key features:
Drawbacks:
Pricing:
Notion includes a free plan that allows you to invite up to ten guest collaborators. Paid plans start at $8/user/month (annually).
Trello is a Kanban-based project management solution designed with simplicity in mind. The platform’s highly visual interface allows you to easily overview all of your team’s tasks, along with their statuses and due dates.
Trello also includes a no-code automation tool that can automatically add team members to tasks, move tasks across various workflow stages, or set due dates.
Key features:
Drawbacks:
Pricing:
The free version includes up to ten boards per workspace. Paid plans start at $5/user/month (annually).
Planable is among the best GatherContent alternatives. In contrast to GatherContent, Planable is a highly easy-to-use platform that supports seamless content collaboration and scheduling posts for social media platforms. With a free version and paid plans that start at just $11/user/month (annually), Planable is also much more affordable. Sign up for Planable!
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence – from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
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