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Planable is the best client-facing social media tool we’ve ever used and we’ve used a lot.
You can't add links to your Instagram post captions (sorry, sales team). However, if you want to invite your Instagram followers to your other resources to increase traffic to your website, promote products and services, and enhance user engagement, all you need to...
Managing multiple social media accounts simultaneously can be overwhelming. You have to be mindful of a myriad of things: the best social network to post to, image and video formats, trends, hashtags, and the ever-changing social media algorithms.
The key to efficient social media management? A streamlined workflow that helps you plan ahead, create content for multiple accounts, and monitor engagement on several platforms.
This article will show you how to manage multiple social media accounts with examples from social media managers that have many clients, how they organize everything in one place, and how using social media management tools like Planable can lighten the workload.
Step 1. Create a social media strategy
Step 2. Build a flawless content creation plan
Step 3. Use a social media management tool
Step 4. Leverage a social media calendar
Step 5. Implement smooth collaboration & approval processes
Step 6. Schedule posts ahead of time
Step 7. Showcase your social media wins
Being active on social media networks is only a small piece of a brand’s marketing efforts. A robust social media strategy is the logical first step in handling multiple accounts for different brands or multiple social networks for the same brand.
When devising a social media strategy, you need to consider the following:
Start with what: what is the main objective; what are the business goals; what are you (or your client) trying to get out of social media?
Get to know the nitty-gritty of your audience: what social media platform do they spend most of their time on? Where are they located, and what is the age demographic? What are their main pain points, and how can the brand craft a message to address these?
Establish what your social media users would like to see. Is it educational and informational content? Or rather entertainment? What is your core content going to look like, and how do you plan to execute it?
Be aware of the social media challenges you might encounter along the way (and how to overcome them).
We asked more than 80 social media managers what the biggest social media challenges are, so you can be more prepared when you take on more clients:
Your social media strategy is an excellent starting point, but it has to be followed by smart content planning and creation.
Creating an Instagram and LinkedIn post at the same time in Planable
Planning and writing content is intensive and requires significant research as well as a deep understanding of the brand. All social media accounts are different, and each has its own particularities. First-hand knowledge of the audience, the brand’s value proposition, their business, and conversion goals will inform your content creation efforts and enable you to deliver successful campaigns every time.
For your social media marketing plan to be effective across multiple social media platforms, it should include a combination of creating new content from scratch (75-80%) and curating valuable and useful content from various sources (20-25%).
It’s not easy to create content for multiple social media accounts.
Content curation is your best friend when you’re managing multiple social media accounts or multiple clients.
Content curation works best as a supplement and proof of credibility to your original content creation strategies. My company sells mens’ underwear and socks and we stock several top brands.
While we do our own product photos and lots of our Instagram posts are original content, being able to collect media of men using the brands we carry, especially famous people, and displaying them really adds to our credibility.
Richard Clews, Founder @ Pants and Socks
There are many social media management tools out there to choose from.
If you’re managing multiple social media accounts, the social media management software of your choice needs to offer features for easy collaboration, planning, and scheduling.
What problems is Planable solving and how is that benefiting you?
Social media posting without having to log in to all the various different social media platforms. It is assisting to drive organic social forward much easier than before.
Danielle B., verified G2 review
Planable’s social media management platform is intuitive to use and offers dozens of features that will help you be more efficient and save time:
Organizing multiple social media accounts in Planable’s calendar
I have a lot of social media channels that I need to manage and work with. And Planable is my best option to synchronize, schedule, and create posts in all channels separately or at once.
Yustyna H., verified G2 review
Managing social media accounts for clients in different workspaces in Planable
If you could only choose one social media tool, let that be a calendar for scheduling posts in advance. It’s a time-saver that many marketers swear by, especially if you’re juggling different brands and networks simultaneously.
Your choice of calendars comes down to 2:
You can use Google Sheets or Excel to record upcoming posts manually. Note the publication date and time, and the platform. Link out to the visual assets, write down the copy and hashtags. Tag the email address of the stakeholder who needs to approve posts.
Spreadsheet calendars are a cost-effective way to organize your content, especially when you manage social media accounts for different clients or brands. Consider outsourcing these manual tasks to a social media marketing virtual assistant so you can focus on the bigger picture.
Social media management tools are built with managing several accounts in mind. They offer versatile calendars that make planning and organizing easy peasy and take the pressure off you keeping track of everything.
Social media content calendar in Planable
Here’s how Planable’s own social media calendar stands out from myriad others:
Managing multiple accounts means you have to be a multi-tasking wizard. And when there are entire teams involved, things get even more tangled.
Simple tasks like gathering feedback, keeping track of the latest copy changes, finding the final version of an asset, and double checking a post has been approved will eat away valuable hours of your day.
If you’re anything like most social media managers, you probably dread requesting (and awaiting) feedback because you know the approval process can drag out for days or even weeks.
Here’s what Planable offers social media teams who need to handle multiple accounts:
Multi-level approval layers in Planable
When you need to schedule content for multiple social media accounts regularly, a scheduler becomes indispensable. Scheduling tools help you automate tedious tasks so you can spend your time on other tasks that need your attention, like tracking the performance of social media posts or finding new ways to reach different audiences.
Planable can help you manage multiple social media accounts across multiple social media platforms:
Schedule IG posts, stories, reels and carousels.
Instagram content planning in Planable app
Preview your copy to avoid mistakes and typos when you schedule tweets in advance.
Publish posts to your Facebook page and to Facebook groups at the same time.
Social media post editor in Planable
Managing multiple Facebook accounts has never been easier!
Connect with your local audience by scheduling Google My Business posts consistently.
Social media scheduling interface in Planable
Publish TikTok videos through push notifications.
Video editing interface for a TikTok post in Planable with trim option & comment
Maintain a consistent publishing schedule on LinkedIn for the company pages and personal profiles you manage.
Schedule YouTube videos directly to the right channel, no matter how many social media accounts you handle.
Youtube post editor in Panable
Toot your own horn with a social media presentation that highlights your wins. But don’t gloss over underperforming posts or campaigns. Rather include them and mention any lessons learned and how you plan to tackle something similar in the future.
One of the most rewarding aspects of handling multiple accounts is interacting with many people and delivering results across various social media networks. Incorporating social media analytics tools seamlessly into the process, whether that’s in the form of a social media report or a social media dashboard, going over goals and performance regularly reinforces transparency and strengthens the relationship you have with all your accounts.
Is more than one social media account really necessary? While having several social accounts is optional, a spread-out social media presence comes with many benefits.
Scheduled social media posts for multiple accounts in the Planable calendar
But it’s not all smooth sailing either.
Building a successful social media strategy and maintaining several social media profiles can be a lot of work. It’s important to make sure that you’re using each account to reach different audiences and that you’re providing value to your followers.
Using the right social media management tool can shave so much time off your day-to-day activities. Especially when you’re constantly jumping from one social account to another.
Here are three of the best tools to consider when managing multiple social media accounts.
Planable is all about providing teams with the best possible space for content collaboration.
You can plan, create, approve, and schedule your content across multiple accounts, with mockups of exactly how your content will look on each social network.
Social media feed preview in Planable
The feedback process is always clear, with comments, annotations, and suggestions made directly to each post in real-time. When ready, you can request approval with a single click.
Comments and suggestions in Planable
Talking of approval, Planable allows you to customize how it works, with four levels to choose from: none, optional, required, or multi-level.
Multi-level approval settings in Planable
Key features:
Planable’s social media analytics dashboard
Hootsuite is a popular social media management tool that allows you to manage multiple social media accounts. While it falls short on content collaboration features, its strengths lie elsewhere.
Hootsuite Inbox helps you stay on top of inbox management by centralizing direct messages from all networks in one place. On the social listening front, Hootsuite Streams provides you with the ability to monitor brand mentions, keywords, and hashtags.
Key features:
Sprout Social is a social media management platform that offers a deep set of analytics and reporting tools to help you track performance and progress across multiple social media accounts. It also comes with a built-in social CRM system to help you keep track of ongoing conversations.
However, the platform comes in at a much higher price point than many alternatives.
Key features:
Managing multiple social media accounts is a time-consuming behemoth, especially when trying to maintain a consistent voice across all of your accounts. I hope you can cross daily tasks a bit faster off your list with the help of the 7 pillars I showed you!
Miruna Dragomir, CMO @Planable, ex Social Media Comms Manager @Oracle & ex Marketing Coordinator @Uber. 9 years of experience in social media and marketing. Built Planable’s brand and reputation and helped grow it from 50 customers to over 6.5K. Social media fanatic, tech geek & a sucker for learning.
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