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Not too long ago, everyone was discussing how email marketing is a thing of the past. Then, digital marketing specialists everywhere realized, and I quote, that "Email marketing is not dead." Frankly, I agree. I've seen firsthand how emails, especially newsletters,...
Managing one LinkedIn profile can be a lot of work, let alone several. LinkedIn tools make your job easier and help you boost your brand’s visibility and lead generation efforts, as well as establish stronger relationships within your niche. These tools can also enhance the decision-making process.
In this article, I’ll show you some of the best tools that will help you streamline your LinkedIn marketing strategy across all fronts. Let’s get to it.
Contents
A LinkedIn tool involves applications and features designed specifically to enhance user experience on LinkedIn. These features can include automatic connection requests and follow-ups, account performance analytics, and automated content scheduling. In other words, a LinkedIn tool provides the functionalities necessary to automate specific tasks and provide the data needed to enhance your LinkedIn presence.
Here’s a brief rundown of how you can use LinkedIn tools for marketing:
These are just some of the ways a LinkedIn tool can help streamline your marketing strategy. Now let’s go through the best LinkedIn tools currently available.
I’ve compiled a list covering tools across various categories to ensure you have all the LinkedIn marketing essentials covered by the time you reach the end of this post.
The B2B space is logic-driven. You’ll need lots of meticulously thought-through content to establish yourself as a thought leader and boost your lead generation strategy. For that, proper content planning is a must, while content collaboration tools are ideal.
Here are my top tools covering just that:
Social media calendar view in Planable
Planable focuses on content collaboration and planning. You can seamlessly craft and schedule posts for LinkedIn and other popular social networks through a straightforward calendar, with the option to organize your content via color-coded labels.
On top of that, you can work on any type of written content you want through its Universal Content feature, like ad copy, email newsletters, blogs, video scripts, and so on.
Planable’s collaboration and customizable approval workflow tools are some of its most notable stand-outs. You can collaborate through direct comments, annotations, and mentions, while the option to set up internal notes and posts is perfect for keeping work away from clients until it’s ready.
Collaboration on a LinkedIn post in Planable
As for workflow types, the platforms offer four of them, with multi-level approvals being the highlight. You can set up multiple approval layers, each containing multiple team members. Your LinkedIn posts won’t get published unless they pass through all the approval levels — ideal for in-depth review processes involving multiple departments.
Key features
Multiple approval levels settings in Planable
Pricing: Planable starts at $11 per user per month (billed annually) with a free plan that allows you to schedule up to 50 posts.
Sprout Social is an all-in-one social media management platform with strong scheduling and analytics capabilities. However, the platform stands out through its built-in social inbox management functionalities.
Sprout Social collects comments from all your social media posts (LinkedIn included) and organizes them into a single straightforward dashboard. The platform also leverages AI-powered sentiment analysis tools to prioritize customer messages based on their tone of voice, while its social CRM makes managing leads a breeze.
Key features
Pricing: Sprout Social starts at $199 per user per month (billed annually), with a 30-day free trial available.
Hootsuite is a comprehensive social media management tool with excellent social advertising functionalities. You can use it to create, deploy, and manage both advertising and boosted post campaigns across multiple social media platforms.
Most notably, the platform identifies high-performing organic posts and automatically turns them into boosted content to put your company on the map.
Key features
Pricing: Hootsuite starts at $99 per user per month (billed annually) with a 30-day free trial available.
Later is a social media management platform that makes the content production process effortless. You can use its AI-powered assistant to generate content ideas and pillars — a series of sub-topics related to a specific niche — to help creative teams stay on brand and pave the way toward establishing thought leadership.
Later’s AI also generates captions and hashtags, while the platform’s scheduling tool lets you plan LinkedIn video, image, and text-based posts.
Key features
Pricing: Later starts at $16.67 per user per month (billed annually), with a 14-day free trial available.
Even with the right scheduling tools, high-quality LinkedIn content can still take a long time to create, which can eventually lead to bottlenecks and delays. So, let’s have a look at some of the best tools that help you speed up content production.
Rewrite with AI feature in Planable
Planable AI is a handy assistant perfect for generating LinkedIn captions. Just specify the content format the AI should create and the ideas you want it to share and that’s it.
Planable AI can also rewrite existing posts to either make them more concise or engaging or expand on specific ideas, which is perfect for streamlining the editing process. Speaking of which, Planable also includes built-in image and video editors. Let’s get into more details.
Key features
Pricing: Planable’s AI and media editing capabilities are available in all of its pricing packages — including the free plan that includes 50 posts.
Canva is a graphics design platform that allows you to create any type of visuals — from prints to logos and social media imagery. As for LinkedIn, Canva streamlines the design process through ample template libraries dedicated to LinkedIn video ads, banners, and regular posts.
Canva also offers numerous AI tools to take most of the grunt work off your hands and the option to collaborate with team members through comments.
Key features
Pricing: You can use Canva for free. Paid plans start at $14.99 per user per month (billed monthly).
Adobe Creative Cloud Express is rather similar to Canva. Both platforms offer extensive template libraries for numerous use cases, ample stock media assets, and similar AI-powered tools.
However, Adobe’s free plan offers more features than Canva’s and also covers a few unique functionalities. Some of Adobe’s capabilities include a built-in font library with automated font suggestions, template recommendations, and a free social media scheduler.
Key features
Pricing: There’s a free version available, while paid plans start at $9.99 per user per month (billed monthly).
Thought leadership on LinkedIn requires many ongoing adjustments. You must ensure you’re reaching the right audience segments, the information you share is relevant and helpful, and you don’t fall behind your competition. That involves a lot of data, but the following tools I’ll cover will have your back.
Social media analytics dashboard in Planable
You can use Planable’s analytics for LinkedIn, Facebook, Instagram, and TikTok. The platform’s analytics tool stands out through its easy-to-digest, yet comprehensive insights. You get access to highly visual dashboards covering all the metrics necessary — be it profile visits, engagement rates, impressions, or follower growth.
Planable also delivers an overview of your top-performing content in terms of engagement and impressions. From there, you can zoom in on the details to reveal the type or reactions, number of shares, comments, and clicks each specific post generated.
Key features
Pricing: Planable’s analytics tool is an extra add-on — it costs $9 per workspace per month (billed monthly).
Keyhole is an all-in-one social media analytics platform that covers social monitoring, influencer tracking, and profile analytics.
However, the platform stands out through its competitor analysis capabilities. You can compare your LinkedIn performance against your competitors’ side-by-side through metrics like engagement or reach.
You can also leverage the platform’s social listening tool to collect all posts containing their brand mentions and take a sneak peek at what your competitors are up to. You can use it to see how their audience engages with the company, the type of influencers they collaborate with, and more.
Key features
Pricing: Keyhole enables LinkedIn analytics in its Team plan, which costs $141.75 per month (billed annually) for three users. There’s a 14-day free trial for all pricing plans.
Brand24 is a brand reputation management tool that pulls information from LinkedIn as well as other social networks, online forums, and review sites. It can help you determine exactly what your audience thinks about your brand and what factors influence their opinions.
Brand24 is ideal for getting precise insights into how followers perceive your company and whether your thought leadership efforts are paying off, allowing you to quickly address any complaints and questions.
Key features
Pricing: Brand24 starts at $79 per month (billed annually) for one user, with a 14-day free trial available across all pricing plans.
A solid LinkedIn automation tool will spare you lots of time you would otherwise spend on manually searching for relevant popular hashtags, monitoring messages and comments across multiple profiles, or figuring out ideal posting times.
In other words, having a LinkedIn automation tool in your arsenal is a must.
SocialPilot is a social media management platform that covers some of the best LinkedIn automation tools currently available. You can use it to schedule up to 500 posts simultaneously by uploading a single CSV file. You can also save lists of popular hashtags and SocialPilot will automatically add these hashtags once you schedule your posts.
Other notable features include the option to publish PDF documents for carousels, automatically schedule posts for maximized engagement, and manage your LinkedIn inbox.
Key features
Pricing: SocialPilot starts at $25.5 per month (billed annually) for one user, with a 14-day free trial available.
An effective LinkedIn lead generation strategy involves striking the sweet spot between posting high-quality content consistently through LinkedIn automation tools and adding a personal touch to make that content leave its mark and put your brand on the map.
LinkedIn tools like Planable help you do just that. Planable’s AI-powered assistant coupled with its powerful social media scheduler makes content planning a picnic, while the platform’s in-depth collaboration, approval, audience targeting, and editing tools ensure your posts are highly polished, roll out in the best possible shape, and reach the right prospects.
Last but not least, Planable’s analytics tools give you the insights necessary to skyrocket your LinkedIn profile. And the cherry on top, you can start off with 50 free posts. Try it here!
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence – from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
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