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Email marketing is one of the oldest and best tricks in the communication playbook, and newsletters are an excellent tool for brand awareness, audience engagement, and lead nurturing. But newsletter planning is challenging. Coming up with and delivering fresh ideas...
Nov 20, 2024
Instagram Stories are an excellent way to engage with your IG followers! And posting Instagram Stories consistently is the key to high engagement. This is where an Instagram story scheduler comes in handy. You can schedule Instagram stories ahead of time and take some of the pressure off yourself — we know keeping that Instagram grid aesthetic is hard enough.
Yes! Just like scheduling Instagram posts, there are two ways to schedule Instagram Stories for free:
You can now directly publish your Instagram stories from Planable. No more push notifications, reminders, or alarms needed!
Scheduling Instagram stories ahead of time helps you:
Have a busy week ahead of you? You can prepare and schedule Stories weeks or months beforehand and free up time for strategic planning and other Instagram marketing tasks. You’re free to upload live Stories between the scheduled ones to engage with your audience in real time.
You can create a month’s worth of Instagram Stories and write compelling captions in one sitting. That way, you spend less time creating filler posts for your Instagram content calendar. This translates to fewer missed opportunities and better productivity overall.
Since you’re not posting Instagram Stories on the fly, you have more time to plan your feed and think about branding and design. This means you’re building a social media presence that your followers can easily recognize at a glance.
When you need to get approval for scheduled posts, multiple images and copy, you often need to chase down stakeholders. Using an Instagram Stories scheduler with approval options helps you get feedback and approval ahead of time.
Take advantage of the hours when your audience is most engaged without staying up late or setting up alarms. Scheduling Stories ahead of time means reaching your followers without the inconvenience of being in the moment.
To schedule Instagram Stories natively, you can directly use Meta Business Suite (formerly Facebook Business Suite).
Step 1. From Meta Business Suite’s Home, click on the Create Story button from the right side.
Step 2. Go to the first field named Share to, and select your Instagram page.
Step 3. Click on Add photo/video to upload your photo or video you want to schedule from Media section.
Optional: You can edit your story from the Edit option.
Step 4. Click on Schedule button to schedule your story in advance.
Ta-daa! Your story has been scheduled. To view or edit it, go to the Calendar on the left bar in the Meta Business Suite, and select the Scheduled tab.
Step 1. Click on Story.
Step 2. Upload media like photos and videos, with an option to select multiple images simultaneously.
Optional: Enhance your story by adding text, stickers, gifs, etc. Adjust their size and position as needed.
Step 3. Press Next when you are ready to proceed.
Step 4. Choose where your story will appear, such as on your Facebook Page, Instagram account, or both.
For scheduling your story for a later time, select Schedule for later, then choose the desired date and time for your story to be published. Confirm by tapping Done on iOS or Schedule on Android.
You have now scheduled yourIG story! To view your scheduled or published post by navigating to Posts & Stories, then clicking on Calendar.
You can reschedule your Stories both on desktop and mobile in case you have a change of mind.
Scheduling Instagram Stories has never been easier with social media management tools like Planable. With its user-friendly interface, scheduling posts becomes a delight.
Step 1. Sign up to Planable for free (you don’t need a credit card) and create your own workspace.
Step 2. Connect the Instagram account you need to schedule posts to.
Step 3. After you’ve connected your IG account, click on the green Compose button and Select Story.
Compose IG Story directly in Planable
Step 4. Click on Add images, videos or write something to begin creating your Instagram Story.
To create the story, help yourself with the Planable’s features:
Step 5. When you’re ready, click on Set a reminder.
Step 6. Next, select a preferred time and date, and click on the blue Schedule button.
You have now scheduled your story for later! In Planable, you can view your scheduled Stories in 4 ways: Feed view, Grid view, Calendar view, and List view.
Feed view, Calendar View, Grid View and List View in Planable
Don’t forget, you can also schedule Facebook stories to keep your audience engaged with quick, interactive content alongside your scheduled Instagram Stories.
How does Planable stack up to Metap Business Suite? Planable is a social media management tool that helps you schedule Instagram posts, reels and stories more efficiently.
The Meta Business Suite app is great for creating and scheduling Facebook and Instagram posts and stories. However, it only offers basic functionalities that may not be enough for a more complex social media marketing strategy.
If you want something more, Planable could be the right option for you. Here’s how we differentiate ourselves from the Meta Business Suite:
The Meta Business Suite lets you schedule content on Facebook and Instagram only. With Planable you can create and schedule content for 9 social media platforms: Instagram (including reels), Facebook, Twitter, YouTube, TikTok, Google My Business, Pinterest, LinkedIn and Threads.
Use Planable’s AI assistant to create & edit copy, get post ideas based on your previous content, and even generate captions based on your images or videos. Plus, with the post templates feature, you can save text formulas, repeatable hashtags, links, or first comments.
Besides scheduling Instagram Stories, Planable has highly useful collaboration and approval features. Feedback and approval are made seamless with an activity history and next-to-the-post comments.
When you’re collaborating on Instagram stories posts, you can choose between 4 types of approval processes:
Planable lets you post on both pages and groups simultaneously, whereas it’s not possible with the Business Suite yet.
With Planable, you can recycle content with ease. The recurring post option allows you to schedule the same post/story several times, even weeks or months before it’s due to be published.
Planable lets you test various social media profile pictures and covers. These media go live only when they get approved by the clients. Moreover, you can build mockup Instagram and other social media accounts to get more visuals or practice for a customer pitch.
Planable comes with the ‘multiple views’ feature that lets you view previous and upcoming content in 4 different ways. These view formats are List, Grid, Feed, and Calendar views that give you the flexibility to get a bird’s-eye view of your content plan across 7 different social media sites.
With the Feed and Grid views, you can plan your Instagram and Facebook feed and grid, which is not an option with the Business Suite.
If you create and schedule Instagram in-feed posts with Planable, you can also schedule the first comment that goes live at the exact same time as your post. This feature allows you to add your targeted Instagram hashtags in the first comment.
Let’s see how you can make the best use of an Instagram Story scheduler.
Use analytics to find out when your audience is the most active and schedule Instagram Stories during those periods. Keep tracking user activity as you go so that you can make adjustments to your posting times.
The posting frequency for Instagram Stories, or for any post on a social media platform, is not set in stone. Ideally, you should post at least once every day to maintain an active page that engages users with relevant content.
Test which frequency suits your target market the most and ensure that you deliver quality content consistently.
You can curate relevant and engaging content from other marketers/bloggers in your industry. The ratio should be 80:20, where 80% of your content is original, and the rest 20% comes from other high-authority sources.
You may not have the time to produce new Instagram content continuously, and that’s absolutely fine. Most marketers can relate. This is where evergreen content comes into the picture.
Evergreen IG content isn’t time-sensitive and can deliver value over long periods of time. It can be anything from a video or infographic to a webinar or live stream that you can repurpose in different formats: stories, carousels, in-feed posts, or reels. Resharing evergreen content makes sure that the people who missed out on it previously can see it now.
Thanks to Instagram Highlights, your Instagram stories have a much longer shelf life than mere hours. So you might as well want to keep the look clean and consistently stylish!
Planable offers customizable Instagram Story Templates so that you can prepare captivating content quickly.
You’re one Google search away from being flooded with Instagram Stories ideas. But how many of them actually work? Let’s discuss those that tend to be the most useful.
Because IG Stories last only 24 hours, you can use them to instill the fear of missing out among your users and draw them to your content.
Stories also provide a great opportunity to showcase the carefree and approachable side of your brand, such as a fun activity with your customers or a picnic with your employees.
One of the most important uses of Stories is getting customer feedback. You can always reach out to your audience to learn their opinions on a recent trend or how you can improve your content.
Additionally, you should try to engage them using questions from time to time. For example, a Reddit user said that his Story views doubled multiple times after he used the Instagram Poll in his first Story of the day (97% upvoted).
Learn how to add a link to your Instagram Story and drive more traffic to your content effortlessly
Hopefully, you can now confidently schedule Instagram Stories using a third-party scheduler or the Meta Business Suite.
Interested in trying out Planable? Sign up for a free trial (no credit card required!) if you want to access our unique features and schedule your Instagram Stories hassle-free!
Relentless advocate and practitioner of putting users before Google algorithms since 2016. Geeks out over everything tech SEO. Dabbles in photography and is a natural-born reader.
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