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Planable is the best client-facing social media tool we’ve ever used and we’ve used a lot.
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You know the saying “teamwork makes the dream work”. But what if that team is stuck under a thick pile of feedback emails, reminders and missed deadlines for lack of approvals? Here’s where social media collaboration tools come in to save the day.
A social media collaboration tool is a software platform that enables teams to work together, communicate, and simplify the social media content workflow. It facilitates efficient teamwork, enhances accuracy, and boosts productivity.
Some of the most common features of social media collaboration tools are: content planning and scheduling, team collaboration, content creation and editing, approval workflows, and integration with social media platforms.
Juggling multiple social media platforms is not an easy task. But using a social media collaboration tool can do wonders for your marketing team.
Here are 6 ways in which collaboration tools turn task management from workload to dream work:
Planable is a comprehensive social media collaboration tool that allows teams to create, collaborate, plan, and approve all types of written content (yes, even newsletters, blogs, and briefs).
The cool thing about Planable is that you can edit your photos or videos directly on the platform without having to re-upload files after feedback adjustments. Posts can be planned in the highly visual calendar and automatically scheduled for publishing, once they get the greenlight from approvers.
Besides the highly visual content calendar and the efficient content-creating workflow, Planable offers key collaboration options and approval workflows such as:
The great thing about Planable is how it simplifies collaboration and approvals for everyone involved. With multi-level approvals, you can set up a clear review process right on the platform, so your team can give feedback and make edits without back-and-forth emails. Once everything’s ready, it’s just a quick click to move the content forward, making sure every post is polished and approved before reaching the client.
Facebook, Instagram (including direct Stories and Reels publishing), LinkedIn, Youtube, Tiktok, Google Business Profile (formerly known as Google My Business), Pinterest, Threads and Twitter.
It lacks social listening and monitoring.
Planable offers both free and paid subscriptions starting at $33/month/workspace, paid annually.
Planable is best for social media teams of any size and industry that are seeking efficient communication and seamless approval workflows. With advanced collaboration features, an easy social scheduler, and a highly visual editorial calendar, Planable makes social media marketing so much easier. You can test all its features with the first 50 posts free plan.
Hootsuite is a powerful social media management platform that enables marketers to tackle multiple social media channels from a single dashboard.
Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube, and Pinterest.
While it excels in managing social media channels, its collaboration capabilities may not be as robust as dedicated marketing collaboration tools like Planable.
Hootsuite offers both a free plan, as well as premium options that start at $99/month/user, accommodating 10 social accounts.
Hootsuite is the best option if your social media team relies heavily on analytics and reporting features. However, if you are a social media manager who needs to supervise the workflow between various creators and stakeholders, you should probably look for a more advanced social collaboration tool. If you’ve already tried Hootsuite, check this comprehensive list of Hootsuite alternative tools that might better suit your needs.
Asana is one of the most versatile project management tools that can be customized to suit the needs of marketing teams. It provides features like task management, project tracking, and team collaboration. Asana is designed for diverse teams and offers solutions from creative project management to a range of app integrations, like Microsoft Teams, Google Drive, or Figma, to facilitate team cooperation on various types of projects.
Facebook, Instagram, Twitter, and LinkedIn.
Although Asana is one of the best collaboration tools, its focus is not successful social media collaboration.
Asana has a free subscription as well as paid options starting at €10.99/month or €24.99/month for bigger teams.
Asana is best for marketers who need to integrate their work with complex and diverse teams around their organization.
Sprout Social is a feature-rich social media management platform that offers in-depth analytics and reporting functionalities. It provides collaboration capabilities, scheduling features, and brand monitoring through social media mentions.
Instagram, Facebook, TikTok, Youtube, Twitter, LinkedIn, Pinterest, Messenger, WhatsApp and Google Business Messages
Although it provides customized workflows, they are only included in its $399 plan, which can be expensive for some users.
Spout Social’s pricing starts at $249 per month for the Standard plan and can go higher than $499 for enterprises.
Sprout Social is best for analyzing and monitoring a brand’s mentions through social listening data, but it can be pricey for some users who are only looking for the social media collaboration attribute.
Canva is a popular design tool that allows marketers to create visually appealing social media posts, graphics, and videos. It offers collaboration options, brand templates, and a vast library of visual assets.
Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Tumblr.
While it excels in visual content creation, its collaboration functions may not be as optimized as other dedicated online collaboration tools.
Canva has a feature-limited free plan, a single-user plan for $12.99/month plan and a team option for $14.99 /month
Canva is a great tool for creating social media images and videos, but it lacks integration for some important social media channels, and it has few advanced collaboration features.
Kontentino is an intuitive platform for social media collaboration that helps content marketing teams with their social media efforts to create, approve, and publish social media content. It provides features like content calendars, post-scheduling, collaboration, and approval workflows.
Facebook, Instagram, LinkedIn, Twitter, and Pinterest.
Kontentino lacks direct scheduling for Instagram stories. It doesn’t include popular networks like YouTube or TikTok, and it doesn’t offer a free version. If these integrations are needed in your strategy, here are most popular Kontentino alternatives for you to check out.
Kontentino starts at 44€ /month, offering 3 user seats, and can cost over 182€ /month for more than 10 users.
Kontentino is a great social media collaboration platform, but it lacks advanced functionalities and can be a bit pricey.
Buffer is one of the most widely used social media collaboration tools that enables social media marketers to plan and publish content across social media channels like Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, and Youtube Shorts. It offers collaboration features, analytics, and audience engagement.
Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Google Business Profile, Mastodon, and Shopify.
Buffer’s collaboration features may not be as extensive as those of other dedicated collaboration tools.
Buffers offers a free plan, but the team subscriptions start at $12/month/channel for unlimited users.
Buffer is the best for scheduling and publishing content on a budget.
Notion is a versatile collaboration and documentation tool that allows teams to join forces on various projects, including social media campaigns. It provides features that help with project management, document sharing, and team communication. For example, a user can assign tasks to another team member, add notes and documents, or merge data from other apps.
Notion does not support direct publishing to social media channels.
Notion is not focused nor optimized for social media marketing.
Notion has both free and paid plans. The paid plans start at $8 and can go higher than 15$ for enterprises.
Notion is one of the best free team collaboration tools that can also be used for social media strategy creation.
Mailchimp is primarily known as an email marketing platform, but it also offers collaboration features and social media integration for limited channels. It provides tools for creating email campaigns, automating marketing workflows, and managing social media content.
Facebook, Instagram, and Twitter.
While Mailchimp is great for email marketing, it only allows Facebook, Instagram, and Twitter integration.
Mailchimp has both free and paid plans. The paid plans start at $13 and can up to 350$ for unlimited users.
Mailchimp is the more suitable choice for marketers looking for email marketing with social media integration.
There are many social media collaboration tools out there that offer a variety of perks. It is important to choose the tools that offer collaboration features that maximize your team’s workflow efficiency and decrease the time spent on content curation.
In conclusion, choosing the right social media collaboration tools depends on the specific needs of your marketing team. Planable excels in collaboration and approval workflows, making it an ideal choice for marketers seeking efficient team collaboration and content approval. You can test all its features with the first 50 posts free plan.
Now’s the time to evaluate the social media collaboration features of each tool mentioned and which one aligns best with your team’s requirements!
Creative Thinker | Content Writer | Sustainability Utopian. Passionate and versatile information scavenger. Funny and witty but also dead-serious and determined. Asks a lot of uncomfortable questions.
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