7 Best Kontentino Alternatives for Effective Social Media Management

Kontentino is an easy-to-use social media management platform built with affordability in mind. However, this tool also has significant drawbacks, which might leave you seeking other alternatives to help you manage your social media calendar.

Read on, as I’ll cover the top Kontentino alternatives currently available on the market:

• Planable: best for collaboration & approval
• Hootsuite: best for reports and analytics
• Agorapulse: best for social inbox management
• Sendible: best for boosting social media presence at scale
• CoSchedule: best for small teams and solopreneurs
• Sprout Social: best for social monitoring and listening
• Later: best for TikTok and Instagram analytics

I’ll go through each tool’s features and drawbacks and also compare them with Kontentino to see which fits you best. But first, let’s go through the pros and cons of Konentino.

Why you should consider a Kontentino alternative?

Kontentino is a social media management platform that emphasizes collaboration, approvals, and scheduling. The platform allows you to delegate tasks to teammates, schedule posts via its calendar feature, and approve content for publication.

One of the platform’s main drawbacks is that it lacks social listening tools, as well as TikTok, YouTube, and Google Business Profile support.

Supported platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest.

Kontentino also covers limited reports. Although you can track custom KPIs, you can only measure page and post performance. Other functionalities like team performance reports or competitive benchmarking are completely unavailable.

Kontentino’s analytics are only available starting from the Pro plan, which costs $216/month (annually, for 10 users). However, you can use the analytics with the Standard plan via paid add-ons. The add-on costs $68/month.

Users also report the inability to delete scheduled Facebook posts directly within Kontentino. You’ll instead need to remove them manually on Facebook.

Here’s why social media managers should consider a Kontentino alternative in 2024

• Kontentino supports limited social media networks compared to other social media management platforms.
• Kontentino’s analytics are limited and locked behind up-tier pricing packages.
• Kontentino lacks advanced functionalities like version history, social listening, and inbox management.

1. Planable: best social media management tool for collaboration & approval

Planable is social media management software solution that emphasizes scheduling and team collaboration functionalities. You can work and collaborate on any type of written content — from social posts and ad copy to emails, newsletters, blogs, and content briefs.

With Planable, you can also easily leave feedback next to each post, assign custom users’ roles and permissions within your team, or add internal notes (not visible to the client). The platform also includes an AI-powered writing assistant, which you can use to write content from scratch or improve existing copy.

As for content scheduling, the platform’s calendar allows you to easily plan the same post across multiple social media channels. You can organize posts via a straightforward drag-and-drop editor and color-coded labels. You also have access to various views (like grids, feeds, and lists).

One of Planable’s strengths is its custom approval workflow capability. You can choose between multiple content approval options depending on your needs: none, optional, required, and multi-level.

“No approvals” are useful if you work alone — it spares you the trouble of clicking a few extra buttons. Multi-level approvals are ideal for setting up a rigorous verification process, ensuring that your content is in tip-top shape before it reaches the client. For instance, posts may first have to be approved by content team members, followed by the design team, while the client gets to do the final sign-off.

Other notable features include version control, built-in video and image editing tools, and the option to schedule recurring posts. A stand-out feature worth mentioning is also the social media analytics, which brings your insights in a beautiful, clean interface, and allows you to quickly generate custom reports.

Drawbacks: Planable doesn’t include social listening or monitoring and is also missing any integrations with CMS platforms for website publishing.

Supported platforms: Google Business Profile (formerly known as Google My Business), LinkedIn, Pinterest, Facebook, Instagram, Twitter, YouTube, TikTok.

Pricing: The free version allows you to schedule up to 50 posts. Paid packages begin at $11/user/month (yearly). Pricing is flexible based on the number of users and workspaces you’ll have.

Planable vs Kontentino

• Supported networks: Planable supports more social media platforms than Kontentino (TikTok, YouTube, Google Business Profile). Unlike Kontentino, you can also use Planable to create and collaborate on blogs, newsletters, and any other written content.
• Approvals: Both platforms handle team and client approvals. However, Planable goes more in-depth — you can select between four types of content approval workflows. Kontentino gives you two options: send posts for internal or external approval.
• Scheduling posts: Unlike Kontentino, Planable allows you to schedule recurring posts. You can also easily schedule the same posts for multiple channels simultaneously. You can only do this in Konentino by duplicating posts, but it takes a few extra steps.
• Pricing: Plananble is more affordable. Its pricing plans are also flexible based on the number of users and workspaces you wish to include.

Takeaway: Planable is the best Kontentino alternative for content creation, collaboration, and approval. Planable supports more social media platforms, and its approval workflows are more in-depth. You can also use Planable for blogs, ad copy, or newsletters.

2. Hootsuite: best Kontentino alternative for reports and analytics

Hootsuite is an all-in-one social media management tool that handles post scheduling, social media monitoring, and social advertisement. It also includes comprehensive reports and analytics — one of the platform’s standouts.

You can generate reports across multiple social media networks. Hootsuite will deliver a side-by-side comparison to help you determine the most effective channels for your company.

The platform also offers competitive and industry benchmarking (it compares your social media performance with your competitors or other companies within your industry).

Other notable features include team productivity reports, social advertisement analytics, and social listening tools.

Drawbacks: The platform comes at a steep price tag. Users report occasional bugs (scheduled posts don’t always roll out).

Supported platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, and Pinterest.

Pricing: Plans start at $99/month (yearly, with ten social accounts and one user). There’s also a 30-day free trial for the Professional and Team plans.

Hootsuite vs Kontentino

• Features: Hootsuite offers a broader functionality set. Unlike Kontentino, Hootsuite also covers content curation, a social inbox, contact management, and more.
• Reports: Hootsuite covers more extensive reports and analytics. Unlike Kontentino, Hootsuite delivers competitive benchmarking, team productivity reports, and best time to post suggestions.
• Ease of use: Kontentino scores higher in ease of use.
• Pricing: Kontentino is significantly more affordable across the board.

Takeaway: Hootsuite is among the best Kontentino alternatives for larger agencies seeking to closely monitor the performance of their clients’ social media marketing campaigns. For those who’ve tested Hootsuite, here’s a comprehensive rundown of alternatives to Hootsuite to explore.

3. Agorapulse: best Kontentino alternative for social inbox management

Agorapulse is a comprehensive social media management tool that covers social media publishing, monitoring, and reporting. The platform stands out due to its advanced social inbox management capabilities.

You can view messages across each social network within a unified dashboard. From there, you can easily manage, organize, and assign conversations to the appropriate teammates. Agorapulse allows you to see the senders’ profiles and add internal comments next to each conversation — useful for giving your teammates a little context before taking over.

There’s also the Inbox Assistant, which automatically organizes your inbox based on specified criteria. For instance, the Inbox Assistant can detect and organize questions — simply specify keywords like “who,” “what,” or “when” and Agorapulse will handle the rest.

Drawbacks: Some essential features like team collaboration and bulk scheduling are only available in up-tier pricing packages. Lacks scheduling on Pinterest integration.

Supported platforms: TikTok, YouTube, Google Business Profile, LinkedIn, Twitter, Instagram, Facebook.

Pricing: Agorapulse offers a free version available to one user and three social accounts. Paid packages start at $49/user/month (annually), with a 30-day free trial included.

Agorapulse vs Kontentino

• Features: Agorapulse offers more functionalities. Unlike Kontentino, Agorapulse covers engagement tools (like social inbox and Google Business Profile review management), ad comment monitoring (for Facebook and Instagram), and more.
• Reports: Both platforms emphasize custom social media reports. However, Agorapulse also delivers team performance and social media ROI reports, which Kontentino lacks.
• Ease of use: Kontentino scores slightly higher in ease of use.
• Price: Unlike Kontentino, Agorapulse offers a free plan. Kontentino’s paid plans are more accessible.

Takeaway: Agorapulse is among the top Kontentino alternatives for social inbox management. The tool allows you to easily monitor and manage messages from multiple social media accounts — not possible with Kontentino.

4. Sendible: best Kontentino alternative for boosting social media presence at scale

Sendible is a social media management tool that emphasizes post scheduling across various social accounts. One of the platform’s standouts is its diversity in supported social networks. Compared to Kontentino, Sendible also supports YouTube, TikTok, Google Business Profile, and WordPress.

Coupled with its straightforward content calendar, the ability to schedule social content in bulk, and the option to easily customize posts for each platform, Sendible is a great candidate for a brand seeking to boost its social media presence at scale.

Other notable features include inbox management with real-time comment monitoring and replies, client dashboards, custom approval workflows, and the option to edit images.

Drawbacks: Like Kontentino, Sendlible reserves most of its analytics capabilities for top-tier packages.

Supported platforms: LinkedIn, Google Business Profile, Facebook, Instagram, YouTube, TikTok, Twitter, WordPress.

Pricing: The entry-level plan costs $25/month (yearly, with six social profiles and one user included). There’s a 14-day free trial for the Creator and Traction plans.

Sendible vs Kontentino

• Features: Sendible gets the winning edge. Unlike Kontentino, Sendible allows you to schedule repeated content, reply to comments, and build custom approval workflows.
• Reports: Both tools are similar in this department (they lack team performance reports or competitive benchmarking). They also lock reports behind top-pier pricing plans. However, Kontentino handles budget tracking (available in the Enterprise plan or as a paid add-on), unlike Sendible.
• Ease of use: Kontenino scores higher in ease of use.
• Pricing: Kontentino is more affordable per user across the board.

Takeaway: Sendible is one of the best Kontentino alternatives for social media marketing agencies that work with multiple clients across various channels.

5. CoSchedule: best Kontentino alternative for small teams and solopreneurs

CoSchedule is a straightforward social media management software solution that accentuates post scheduling and work management features. You can use its content calendar to schedule posts across various social networks in bulk and organize content through color-coded labels.

Some work management features include task templates, recurring tasks, and the ability to add project attachments.

Other noteworthy functionalities include a built-in headline generator, an email subject line tester, and an AI writing assistant.

Drawbacks: CoSchedule supports limited social media platforms.

Supported platforms: Facebook,  Instagram, LinkedIn, Twitter, Pinterest.

Pricing: The free plan includes two social profiles and is available to one user. Paid packages start at $29/user/month (yearly, with 10 social accounts and 10 users).

CoSchedule vs Kontentino

• Features: CoSchedule offers more work management functionalities (projects, recurring tasks, project discussions). Unlike Kontentino, CoSchedule covers a headline generator, an email subject line tester, and an AI writing assistant. However, Kontenino offers Facebook Ads support.
• Reports: Kontentino delivers Facebook ads and budget spend analysis, unlike CoSchedule. However, CoSchedule offers best time to post suggestions and team performance reports.
• Ease of use: Kontentino scores higher in this department.
• Pricing: CoSchedule offers a free plan, but paid plans are more accessible in Kontentino.

Takeaway: CoSchedule is among the best free Kontentino alternatives for individual marketers. Although CoSchedule’s paid plan is more expensive, its work management feature may also make it worthwhile for small teams.

6. Sprout Social: best Kontentino alternative for social monitoring and listening

Sprout Social is a social media management platform that brings analytics, scheduling, engagement, and listening functionalities under one roof.

The platform shines through its social listening feature — you can easily track customer conversations, identify audience sentiment, and monitor consumer behavior via a straightforward interface.

You can also monitor and respond to comments across multiple social accounts through Sprout Social’s inbox. Other functionalities include competitive analysis, a built-in CRM, review management, and more.

Drawbacks: Pricing plans are only available to one user. Each additional user comes at an extra cost.

Supported platforms: Instagram, Facebook, Twitter, TikTok, LinkedIn, Pinterest, YouTube.

Pricing: Plans begin at $249/month for one user. Each additional user will cost you $199, $299, and $349/month, based on your chosen package. There’s a 30-day free trial for all plans except the Enterprise package.

Sprout Social vs Kontentino

• Features: Sprout Social offers a much broader functionality set. Unlike Kontentino, Sprout Social includes a social inbox, a built-in social CRM, and review management.
• Reports: Kontentino is limited in reports compared to Sprout Social. It lacks competitive reports, response rate analyses, or team efficiency reports.
• Ease of use: Kontentino scores higher in this department. Sprout Social is a highly complex tool with a rather steep learning curve.
• Pricing: Kontentino is significantly more affordable.

Takeaway: Sprout Social is one of the top Kontentino alternatives for agencies that heavily emphasize social listening and analytics.

7. Later: best Kontentino alternative for TikTok and Instagram analytics

Later is an all-in-one social media management software solution that stands out through its reporting capabilities for TikTok and Instagram. You can use Later to analyze Instagram posts, stories, hashtags, and reels performance and uncover insights regarding your audience.

As for TikTok, Later tracks engagement, weekly and monthly growth, post performance, and audience demographics. Later’s reporting functionalities also extend to other networks, like Pinterest, and Twitter.

Other features include Linkin.bio page management for TikTok and Instagram, content calendar notes, the ability to manage and reply to TikTok or Instagram comments, and hashtag suggestions.

Drawbacks: Later’s inbox management functionality is only available for TikTok and Instagram, while its AI-powered caption writer is reserved for Instagram.

Supported platforms: Instagram, TikTok, Twitter, LinkedIn, Facebook, Pinterest.

Pricing: Pricing starts at $33.33/month (yearly) with a 14-day free trial for all packages.

Later vs Kontentino

• Features: Later’s functionalities are slightly more versatile. For instance, it includes Linkin.bio and inbox management for Instagram and TikTok. However, unlike Kontentino, Later lacks Facebook Ads support.
• Reports: Later’s reports are more in-depth — Kontentino lacks audience analysis and TikTok reports, for instance.
• Ease of use: Kontentino scores slightly higher in ease of use.
• Pricing: Later is slightly more affordable across the board.

Takeaway: Later is amongst the best Kontentino alternatives for agencies who focus their social media management efforts on TikTok and Instagram.

Kontentino Alternatives FAQs

What is better than Kontentino?

Planable is best for collaboration and approvals — it includes various collaboration tools and its approval workflows are highly customizable. Other social media management tools, like Hootsuite and Later, are best suited for social media reporting.

Is there a free alternative to Kontentino?

Yes, there are many free Kontentino alternatives. For instance, Planable offers a free plan which allows you to schedule up to 50 total posts, and access all of the platform’s features (except Twitter publishing). After that, paid plans cost as little as $11/user/month (annually).

What’s better Kontentino or Hootsuite?

Kontentino is a solid tool for small teams. It’s easy to use, rather affordable, and covers all the essential features (like approvals, commenting, and a content calendar). However, it supports limited networks, while its reports are locked behind top-tier plans.

In contrast, Hootsuite is one of the best social media management platforms for marketers with a budget. Despite its high price, it covers a broad set of advanced features, like competitive benchmarking, team productivity reports, best time to publish suggestions, and much more.