For years, marketers fed the Content Monster with nonstop posts. Big names said volume won, so we treated visibility like a numbers game. That playbook’s outdated. Engagement now hinges on quality and clear relevance. According to the GWI study for the Financial...
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Instagram Stories, posts, reels, influencer collabs, user-generated content. That’s a lot on the Instagram marketers’ plate, especially when you’re managing multiple accounts. You’ve come to the right place looking for help, as I’ve...
What are your Instagram followers really saying? I’m sure you’re talking to your audience and hopefully, some of them are replying (in the comments), but this doesn’t tell you the full story. A 2018 report tells us that the average engagement rate on Instagram is...
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