by George Danaila | Mar 17, 2025 | Social Media
Proving the value of social media work isn’t always easy. Unlike sales or other departments with clear ROI, social media’s impact is less obvious to someone with no social media expertise. Stakeholders often focus on vanity metrics, overlook the strategy behind posts,...
by Vlad Calus | Sep 12, 2018 | Marketing, Social Media
As social media continues to expand, it seems like more and more businesses become comfortable with testing new ways and strategies to grow their social media presence. We all know that it has spectacular benefits in terms of raising awareness, reaching new customers,...
by Kayleigh Alexandra | Apr 18, 2019 | Inspiration, Marketing
There’s no law of marketing that says a brand has to tell stories. If it’s truly opposed to narrative structures, it can stick to dishing out bullet-point lists of product features, half-baked context-free social media witticisms, and isolated factual accounts of...
by Kseniia Volodina | May 8, 2025 | author featured articles, Productivity, Social Media, Tools
A social media scheduler is the greatest time-saver ever. This marketers’ little helper ensures teams stay consistent and efficient and have enough time to do what they do best — develop new creative ways to engage with the audience. So say goodbye to scheduling...
by Martha Kendall | Jan 15, 2024 | Social Media
Looking to level up your social media organization so your team can produce better results in less time? In this article, I’ll show you how seven simple steps can streamline your content creation, maximize engagement, and drive conversions – all by optimizing how you...
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