by Dorien Morin | Mar 24, 2023 | Social Media
What is organic social media, you ask? Why do you need it, and what can it do for you and your brand? In this article, I’ll explain the difference between organic and paid marketing (Spoiler Alert: it’s money and targeting) and you’ll learn ways to get started...
by Kseniia Volodina | Mar 5, 2025 | Marketing, Productivity
Are you one of the marketers who have a fine-tuned marketing workflow? If not yet, then stay tuned — we’ll guide you to one! Workflows help marketing teams stay on track with their tasks, align with the strategy, and organize the living chaos of robust marketing...
by Irina Tanase | Jan 9, 2025 | Marketing
SaaS content marketing authentically builds online brands, by boosting visibility and establishing a connection with very specific audiences. It also builds authority and carves out a niche where businesses can claim ownership of a specific approach. In turn, enhanced...
by Kseniia Volodina | Feb 14, 2025 | Social Media
Struggling with marketing campaign management? You’re not the only one. A marketing campaign is a massive puzzle with tons of pieces that the campaign manager has to gather. Creativity, audience analysis, analytics, budgeting — there are many factors at play,...
by Sabina Varga | Jan 10, 2025 | Marketing, Social Media
Collaborative marketing helps you (and others) win through joint promotions, co-branded products, and creative partnerships. Marketing teams that bring their ideas together have more resources to be creative and memorable, among other key benefits. This involves...
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