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Planable is the best client-facing social media tool we've ever used and we've used a lot.
You have your approval process down and you can track reach, clicks, and comments, but you still can't read minds. And lately, it feels like that's exactly what social media success requires. Social media sentiment analysis is what can take you one step closer....
Influencer marketing is a popular way for brands to boost reach and engagement. Good influencers can help brands bypass the tough work of establishing an audience and building rapport, as influencers come with their own established audiences that already (hopefully!)...
Influencer marketing is a popular way for brands to boost reach and engagement. Good influencers can help brands bypass the tough work of establishing an audience and building rapport, as influencers come with their own established audiences that already (hopefully!)...
Is your brand voice getting lost in the noise of social media? Well, using Twitter communities can make all the difference. In this article, we’ll explore how you can use a Twitter or X community to start conversations and keep an authentic voice that resonates with...
Brand awareness is the extent to which your target audience recognises your brand. It can be understood as people’s familiarity with your brand, including its name, design, benefits, and distinct features. Let’s say you want to find something on the Internet. The...
This blog post aims to walk you through the process of rebranding your social media presence effectively. A social media rebrand will help make your business stand out from others and build a stronger connection with its target audience. Going through this...
Everyone wants a piece of the creator marketing pie. And for very good reasons. Creators have the attention of highly engaged audiences, are recognized as trusted sources of information, and can advocate for brands in a unique, relatable way. This community-first...
Social media has created new opportunities to reach customers and spread brand awareness. But it has also created many new opportunities to offend the masses and face public cancellation. We’ve all seen it happen — a company decides to try something clever, posting a...
Have you ever scrolled on Instagram and suddenly stopped in your tracks after coming across an incredibly well-put-together profile? You know, the ones with a cohesive aesthetic and carefully curated details that effortlessly draw you in. Well, that's no accident —...
Your brand story is what connects customers with your business on an emotional level. “The most successful companies in the world have profound stories behind them that instill a sense of bigger purpose and meaning into what they do,” says Celinne Da Costa, brand...
Well, hello there dear loyal reader or new-comer. Excited to be pouring my rambling industry thoughts here once again. This time, I bring to you the evergreen topic of brand management. Never-ending, never-solved, always to-be-improved. Yes, the company’s brand is...
Force of habit is pushing me to start this article with a nice and cliche definition of what content marketing is and why it’s so important in today’s world. Experience tells me, however, that I’d be preaching to the choir. All of us here are already convinced by the...
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