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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Looking for Later alternatives but not quite sure what to trust? I've got you! Finding the perfect social media management tool is becoming increasingly complicated. Social media marketers need to manage multiple accounts and sometimes multiple brands altogether. From...
Ever felt like you're putting in a lot of effort to create content and distribute it on all possible channels, yet the results are underwhelming? Putting in place a clear content strategy framework might be the solution to your troubles. Furthermore, fine-tuning...
Ever felt like you're putting in a lot of effort to create content and distribute it on all possible channels, yet the results are underwhelming? Putting in place a clear content strategy framework might be the solution to your troubles. Furthermore, fine-tuning...
Exploring a few real-life SaaS marketing examples is a terrific way of learning how to build brand awareness in the B2B subscription software space. There’s plenty of theory available on how to leverage SEO and content strategies for all kinds of businesses. But...
Does real estate marketing work? Absolutely. 99% of home buyers between the ages of 23 and 56 found homes via the internet. That’s practically everyone you’re targeting. And savvy realtors are leveraging digital marketing to boost their sales massively. In 2021 alone,...
Is your brand voice getting lost in the noise of social media? Well, using Twitter communities can make all the difference. In this article, we’ll explore how you can use a Twitter or X community to start conversations and keep an authentic voice that resonates with...
Brand awareness is the extent to which your target audience recognises your brand. It can be understood as people’s familiarity with your brand, including its name, design, benefits, and distinct features. Let’s say you want to find something on the Internet. The...
Everyone wants a piece of the creator marketing pie. And for very good reasons. Creators have the attention of highly engaged audiences, are recognized as trusted sources of information, and can advocate for brands in a unique, relatable way. This community-first...
Social media has created new opportunities to reach customers and spread brand awareness. But it has also created many new opportunities to offend the masses and face public cancellation. We’ve all seen it happen — a company decides to try something clever, posting a...
Your brand story is what connects customers with your business on an emotional level. “The most successful companies in the world have profound stories behind them that instill a sense of bigger purpose and meaning into what they do,” says Celinne Da Costa, brand...
Well, hello there dear loyal reader or new-comer. Excited to be pouring my rambling industry thoughts here once again. This time, I bring to you the evergreen topic of brand management. Never-ending, never-solved, always to-be-improved. Yes, the company’s brand is...
Force of habit is pushing me to start this article with a nice and cliche definition of what content marketing is and why it’s so important in today’s world. Experience tells me, however, that I’d be preaching to the choir. All of us here are already convinced by the...
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