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Integrated content marketing is essential for any brand that wants to be on the map. It's an audience-centered strategy that considers where people already are, what they need, and how a brand can offer them a consistently positive experience. A solid strategy for...
As a leading social media management platform, Hootsuite provides powerful features and integrations that help businesses handle their social media accounts. But it's not the only tool worth considering. Whether you’re an overcharged current Hootsuite customer or just...
As a leading social media management platform, Hootsuite provides powerful features and integrations that help businesses handle their social media accounts. But it's not the only tool worth considering. Whether you’re an overcharged current Hootsuite customer or just...
Feeling overwhelmed by the never-ending list of marketing tasks? You're not alone. Today, marketers are expected to be jacks of all trades, handling everything from strategizing to creating content calendars and running profitable campaigns. But AI technology comes in...
Social media management involves a lot more than just posting content on different networks. You have to know your audience like the back of your hand, build powerful content strategies, and keep your calendar relevant with fresh post ideas. Then your focus shifts to...
Does the complex interface of Meta Business Suite or LinkedIn Analytics make you sigh in frustration? With overwhelming data and performance glitches, native social media analytics tools can be a source of annoyance. Luckily for digital marketers, business owners, and...
As a social media manager managing multiple social media accounts daily, I know the role LinkedIn analytics tools play in the job. It is unlike other social media platforms. Linkedin calculates engagement differently, dislikes virality, and aims to keep users in their...
With TikTok accounts still receiving among the highest average engagement rates out of all social media networks, this social media platform is the place to be to skyrocket your brand awareness. But the network is pretty hectic and it's easy to lose the algorithm's...
Any marketer worth their salt knows a well-planned email marketing calendar is key to executing strategy and getting successful marketing campaigns off the ground. Integrating email into your wider content calendar helps you gain a unified view of your efforts and...
Have you heard about AI tools for social media management? I bet you have unless you've been offline for a while. AI technologies are as controversial as they are groundbreaking: they remain the hottest topic among marketers and creators. Whether you're already using...
Are you looking for PromoRepublic alternatives because you struggle with collaborating on written content in real-time, managing content approval workflows, and maintaining consistency across platforms? This article serves exactly this purpose. As a freelance content...
You’ve just finished planning a month’s worth of social media content. You’ve scheduled dates in your calendar, your creative team has their instructions, and you’re about to start posting. The problem? You’re dreading it. It took you a lot of time to plan...
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