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You can't add links to your Instagram post captions (sorry, sales team). However, if you want to invite your Instagram followers to your other resources to increase traffic to your website, promote products and services, and enhance user engagement, all you need to...
Facebook management tools are irreplaceable when it comes to truly taking control over your presence on the platform. Native tools are overcomplicated and mediocre functionality-wise, so social media managers usually opt for third-party software.
Such tools help your team create content faster, automate content planning, gather real-time analytics, and overall streamline your social media efforts, keeping you laser-focused on the impact your content brings.
In this article, I’ve gathered 12 tools that meet any team’s social media management needs. So, read on!
Facebook management tools are software solutions designed to streamline the creation, scheduling, and analysis of Facebook content. Facebook tools help optimize content scheduling, monitor analytics, and manage interactions, enabling marketers and businesses to improve their Facebook presence and take control of their social media ROI.
Basically, these tools can help you with all of your Facebook-related tasks, from social media scheduling to customer relationship management.
When evaluating social media software for Facebook, it’s essential to look for features that streamline and enhance your everyday work. There are several social media management tools to choose from, and the best of them include:
Essential for organizing and automating post scheduling, a social calendar helps you maintain consistency and ditch manual scheduling.
Data is vital for optimizing your Facebook presence and adjusting strategies. Your tool should provide insights into engagement, reach, and the effectiveness of your content.
The best social media tools ease everyday collaboration and communication between team members at every stage, from content creation to approval processes.
Prioritize apps that are intuitive and easy to navigate, reducing the learning curve and the urge to cry while looking for a particular piece of data (yes, Meta Business Suite, I’m talking about you).
Look for tools that integrate smoothly with other platforms and tools you use, ensuring a cohesive and streamlined workflow.
Planable is a social media management tool for agencies and brands that allows you to drop Meta Business Suite altogether and opt for an intuitive interface, comprehensive functionality, and powerful team collaboration features.
Social media calendar in Planable
With Planable, you can plan, collaborate on, and schedule social media posts for all major social media platforms, including Facebook, Instagram, LinkedIn, TikTok, Google Business Profile, and more. You can also collaborate on other types of content, like blogs or newsletters, thanks to Planable’s Universal Content feature.
Collaboration through comments and suggestions on a Facebook posts in Planable
Planable helps your team manage social media accounts faster and more efficiently, largely due to its extensive collaboration capabilities.
You can work on Facebook content with your colleagues using comments, internal notes, text suggestions, and annotations. All the features are designed for seamless real-time collaboration, ensuring you post only the hottest version of your content. Managing multiple Facebook accounts never been easier!
Besides utilizing real-time feedback to craft compelling Facebook content, you can set up customizable approval workflows to green-light your content faster.
Key features:
Pricing: The social media management platform offers 50 free posts you can use for an unlimited amount of time. After that, upgrade for as little as $11/month. Planable’s billing system is flexible, based on the features and number of users and workspaces.
Buffer is a simple and efficient social media management solution for small social teams who want to get the most out of their Facebook strategy. Buffer helps you plan and schedule posts for multiple social media platforms, including Facebook.
Buffer’s standout feature is the Chrome extension, which allows you to save post ideas for later in the dedicated space.
Key features:
Pricing: Buffer has a free plan with planning and publishing tools included. Its three paid plans with additional features start at $6/month/channel.
SocialPilot publishes social media posts across multiple platforms, including Facebook. It offers a handy tool for managing evergreen content and hashtag clusters. You can store and recycle the brand’s best-performing posts in Social Pilot’s database and create frequently used hashtag groups.
Key features:
Pricing: SocialPilot has four paid plans starting at $30/month. You can give it a try for free with a 14-day free trial.
Loomly is a neat tool that helps teams manage their social media presence across Facebook and other platforms.
This tool stands out with its RSS feeds, which provide continuous inspiration for Facebook posts. It also simplifies social media monitoring and content planning, aiding teams in finding fresh ideas and ensuring a smooth content management workflow.
Key features:
Pricing: Loomly provides a 15-day free trial period and four paid plans starting at $42/month.
Planable AI is an invaluable assistant for those running multiple social media profiles. It is, first of all, a reliable writing wingman that can help you easily beat the blank page.
Planable AI is integrated right in Planable’s post composer. Give it any prompt and it generates your first caption draft.
Rewrite Facebook captions with Planable AI
Planable AI can also help you rewrite and refine existing content in just a few clicks so you don’t end up posting the same captions across multiple accounts. And if you’re starting from an image, it can recognize what’s in it and write the caption from scratch.
Generate caption from image with Planable AI
Together with its image and video editing tools, Planable can elevate your content and make it stand out.
Key features
Pricing: Planable AI is included in all of Planable’s paid plans starting at $11/month.
Canva is an easy-to-use drag-and-drop graphic design platform that helps you create stylish, on-brand Facebook visuals even without a dedicated designer. Its intuitive interface and broad selection of templates empower users to produce engaging Facebook content quickly.
With Canva, you can create images for posts, group and event covers, videos, and even social media ads.
Key features
Pricing: Small businesses and individual creators can find Canva’s free plan sufficient. But if you need AI tools and access to an extensive asset library, you can upgrade for $11.99/month.
Initially created for TikTok, CapCut proves equally powerful for crafting Facebook videos, Reels, and animated stories.
It’s a simple yet reliable social media tool for video editing that helps you create compelling Facebook videos and leverage them in your social media marketing strategy.
Key features
Pricing: CapCut’s mobile app offers specific tools as part of a premium plan. However, you can use all available tools for free in CapCut’s desktop version.
Even though Facebook is among the most used social media networks, it’s rare to see it used as the only one in a social media strategy. Repurpose.io helps you — you guessed it right — repurpose your videos and podcasts across various social media platforms.
You can choose videos directly from our other social media accounts and edit them to fit Facebook’s requirements.
Key features:
Pricing: Repurpose.io offers a 14-day free trial. After that, you can upgrade for $25/month.
Planable enhances Facebook analytics, offering a seamless way to analyze content performance. Track page likes, impressions, engagement, and page views to identify the most impactful content and refine your strategy.
Facebook analytics in Planable showing engagement statistics and audience insights
With its sleek interface and integration in the complete social media management tool, Planable Analytics gives you an easy overview of your social media content performance and which types of posts best resonate with the target audience.
Pricing: Planable Analytics is available for $9/month/workspace in addition to any Planable paid plan.
Keyhole is a powerful platform for in-depth analytics to help you tweak your strategy and leverage social media efficiently.
In addition to measuring classic social media metrics like follower growth and Facebook reach, Keyhole helps you run competitor analysis and track hashtags to measure the impact of your social campaigns.
Key features
Pricing: Keyhole offers six paid plans starting at $89/month.
Iconosquare offers detailed insights into social media performance across various platforms, including Facebook. This data empowers you to optimize your social media strategy based on actual numbers.
Iconosquare’s social listening helps you track and benchmark your competitors’ performance, analyze trending hashtags, and collect all relevant data in a neat report, giving you a competitive edge in content planning.
Key features:
Pricing: Iconosquare has a 14-day free trial and three paid plans starting at $59/month.
Brand24 shines as a Facebook analytics tool, providing real-time insights into brand mentions, engagement, and sentiment analysis.
It stands out through its instant notifications feature, which alerts users to changes in engagement or mentions so you can swiftly respond to and contain a potential crisis (or ride a positive wave).
Key features:
Pricing: Try Brand24 for free for 14 days and then upgrade using one of four paid plans starting at $99/month
Facebook management tools are game-changers for taking control of your social media game. Facebook’s native tools can be clunky, so smart managers opt for third-party options. These tools speed up content creation, automate scheduling, and provide real-time analytics, making team collaboration seamless. By using these handy Facebook publishing tools, you can streamline your workflow, boost engagement, and get the most out of your social media efforts.
Content marketer with a background in journalism; digital nomad, and tech geek. In love with blogs, storytelling, strategies, and old-school Instagram. If it can be written, I probably wrote it.
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