Noticed you’re on an iOS device.
Get our mobile app for effortless planning on the go.
Log in with planable.io
Noticed you’re on an Android device. Get our mobile app for effortless planning on the go.
Log in with planable.io
Planable is the best client-facing social media tool we've ever used and we've used a lot.
If you’ve ever posted something on Facebook and thought, “Why isn’t this getting any traction?” you’re not alone. And the answer might be more practical than you think: your post might not be shareable. Literally. If it’s not set to public, it’s like hosting a party...
May 23, 2025
Threads is still in its figuring it out era, which makes it both confusing and kind of exciting. It feels like yet another platform to show up on, but there’s something happening here. The vibes are looser, the stakes feel lower, and there’s real potential to build brand affinity without feeling overly polished or try-hard.
And I’m sure you’ll agree, some strategy never hurts. The difference between a Threads presence that quietly fades away and one that actually drives engagement (and maybe even sales) often comes down to a few intentional moves: a profile that isn’t an afterthought, content that isn’t just repurposed tweets, and posts that actually feel native to the platform. I’m here to give you a better understanding of how to grow on Threads, what to post, and how to schedule Threads posts in advance.
So, whether you’re still Threads-curious or already posting but not seeing the traction you want, here are 10 smart (and doable) best practices to help you build momentum.
Like any social media presence, success on Threads starts with a clear strategy. One that defines your brand identity, pinpoints your audience, clarifies your message, and outlines the formats, timing, and content planning tools you’ll use to stay consistent.
I know – that’s a lot, so let’s take it step by step. Here are 10 proven best practices to help you make the most out of Threads, scale your presence on the Threads feeds, and boost your follower count:
Take time to understand what your competitors are doing and keep an eye on the latest trends within the platform. This will help you get a better understanding of what your content strategy should cover.
Plus, it will help you create Threads posts that actually resonate with your specific audience.
Here’s how to research competitors and trends on Threads:
Your Threads profile is your digital first impression, so it should be optimized with intention. Think about it: if someone stumbles upon your Threads handle, you have mere seconds to convince them to follow. Let’s make sure those seconds count. Here’s how:
A logo for a business or a headshot for personal branding works best. This is your visual cue, so keep it consistent across all your platforms for brand recognition.
Don’t overthink it, but don’t leave it blank either. A good bio is simple, clear, and compelling. Use relevant keywords that resonate with your audience’s searches to help people find you faster. For instance, if you’re a fashion brand, words like “sustainable”, “vintage”, or “streetwear” will draw the right crowd. Don’t forget to include a call-to-action (CTA).
Follow the right people, which could be your audience, industry influencers, and competitors. Keep tabs on what others are posting to learn trends, discover new engagement tactics, and understand what your audience is gravitating toward.
Customize your cover photo and color scheme to reflect your brand identity. Keep it sleek and professional, and use tools like Canva or Adobe Spark to create cohesive, branded assets that resonate with your audience. A tailored, visual appeal builds trust with your existing audience and new followers alike.
Include links to your website, relevant pages, or even other platforms like Instagram, YouTube, or TikTok. Each link should serve a purpose in funneling traffic where it matters for your business promotion.
A content calendar helps you post consistently, be more intentional, and stay aligned with your business goals. But if you want real results, you need to organize your content around content pillars (aka the core themes that define your brand and drive your conversations).
So, start by identifying your content pillars. For example, if you’re a fitness brand, your pillars could include:
When it comes to visuals, make sure they align with the content pillars. If your post is educational, focus on high-quality visuals. That doesn’t mean you have to spend a fortune. Simple, budget-friendly tools like a light tripod can significantly improve your video quality.
A clean, well-lit environment is all you need to elevate a basic setup. For casual or fun content, think “phone-filmed” or use screenshots with text overlay. These work great for challenges or informal engagement posts. On the other hand, promotional posts usually have a polished aesthetic.
With a dedicated social media calendar, you’re in control. You can schedule content ahead of time and create a healthy mix of your pillars. Experiment with what works. Test different formats. Repurposing content from other platforms on the Threads app can also work wonders. And always, always monitor engagement to tweak your strategy as you go.
To grow on Threads, high-quality content, not just in terms of visuals, but also value-driven, engaging, and consistent content, is a must. This will make the difference between being just another voice in the crowd and becoming a brand people genuinely engage with.
So how do you ensure your content stands out?
PS: You can use Planable’s AI-powered writing assistant to help you draft and fine-tune your captions, suggest better wording, or help you align your tone with your brand voice.
Your hashtag strategy begins with proper research. The right hashtags will position your content within the relevant conversations and expand your reach.
Look for keywords of interest in the search bar and see what other users are posting as hashtags, or look for “#” followed by key topics and see if there’s any interest in those Instagram Threads topics.
More than that, and you risk looking spammy. Not everything is a numbers game.
It should align with your content pillars. For instance, if you’re sharing educational content with valuable insights, include tags like #LearnOnThreads or #ContentStrategy.
Here are some time-tested tips to boost engagement for your Threads account:
Speed matters because, on Threads, conversations move fast, and timely responses create stronger, more lasting connections and attract more followers.
Post questions, polls, or run challenges that require direct involvement. For example, ask followers to share their favorite experiences or tag a friend to get involved.
Reposting fan content builds trust and encourages more participation. For instance, run a contest where users share their own videos or photos using your product, then showcase the best few examples. If it goes viral, you’ve also created cultural moments, which are great for brand awareness.
Start by looking for brands or influencers whose audience overlaps with yours but aren’t direct competitors. For example, if you’re a health brand, you could partner with a fitness influencer who has a following that’s already interested in wellness. Don’t overcomplicate it. A simple shout-out or something more creative, like running a co-branded contest or giveaway, should be enough to reach a broader audience.
You can also experiment with content co-creation, where you and the influencer post content about the same topic or product. This boosts engagement and encourages new and existing followers from both sides to interact with your content.
Planable makes collaborative marketing so much easier by allowing you to plan, schedule, and approve all your co-created content in one place. The app keeps your post scheduling on track while everyone collaborates in real time to create engaging content.
If you thought video content is engaging, know that Threads offers unique interactive features, such as polls and voice posts.
To keep your audience engaged, use polls to directly involve your followers in the conversation, ask for feedback, or even make them part of your content creation process. These features are great if you want to spark genuine interest in what you find interesting.
Voice posts add a personal touch. They allow your brand to connect authentically and build a loyal audience. Share behind-the-scenes content, quick updates, or even direct responses to followers. These features encourage more real-time interaction, fostering a deeper connection with your Threads community.
Let’s say you’ve created an engaging post on Threads, don’t just leave it there – cross-posting on social media will put it in front of a larger audience and boost your chances of engagement.
Take a snippet of that post and share it on your Instagram account, specifically on Instagram Stories with a swipe-up link. Make sure that snippet teases enough to spark curiosity but leaves the audience wanting more, which draws them to your Threads content.
Now, repurposing isn’t necessarily reposting. Instead, think of smart ways of taking your own posts and repackaging them into different content formats. The key here is to tailor your approach to each platform. For example, turn that Thread post into a TikTok video with dynamic visuals and sound bites (i.e., optimizing it for TikTok’s short-form algorithm).
Or, you could repurpose your text into images, GIFs, and even polls for X to spark conversation around your Threads content.
Content analytics dashboard of Planable
As a marketer, you need to understand what works and what doesn’t, so you can make data-driven decisions that fuel your strategic planning further. Look at engagement metrics like:
They tell you what resonates. Then, start interpreting them:
Once you have this data, use it to experiment. Test different formats like voice posts or images to see which ones get traction and create more conversation. Track the time of day your audience is most active and adjust your posting schedule accordingly.
Now that we’ve covered the basics of how to grow on Threads, you should also know that running a successful Threads account comes down to great content AND smart management. When you’re juggling multiple social media platforms, Planable helps you not get lost in the process. Here’s how:
Planable’s calendar view
So, you’re trying to map out your Threads posts for the month. With Planable’s calendar view, you can see multiple posts at a glance, drag and drop content around, and move things on the fly.
The custom color-coded labels allow you to distinguish between campaigns, which helps keep your team on track. This saves you time but also prevents confusion when multiple campaigns overlap.
Collab features in Planable dashboard
Here’s a typical scenario: you’re working with content creators and external contributors on Threads posts. Instead of emailing drafts back and forth, you can simply collaborate in real time within Planable. Comments, suggestions, and annotations happen directly on the text itself, so there’s no risk of losing context. Real-time collaboration makes feedback and revisions simpler and faster, meaning no more waiting for approval emails for each new post.
Planable´s AI tools used for content creation
Ever found yourself stuck on a headline or a caption? Me too. Planable’s AI writing assistant can help you generate ideas and refine drafts.
For example, if you need to reword a post for clarity or come up with fresh angles for your content, the AI Creation Hub gives you a kickstart without the struggle. This is perfect for keeping your content consistent and aligned with your brand voice.
Managing the social media approval process across teams is often one of the biggest bottlenecks in content production. With Planable’s customizable approval flows, you can set permissions and streamline approvals, meaning that the right people approve your content at the right time. Posts go live when they’re ready.
So, you have a post ready for Threads, but it also needs to go live on Instagram and Facebook. With Planable, you can schedule and publish content to Threads and eight other platforms. This means less time managing multiple social media accounts, and more time for creative strategizing to engage followers, grow your account, and become a household brand.
Threads is still in its early days, which means there’s a massive opportunity for brands to shape the conversation and stand out. Now is the time to build a loyal following before the space gets crowded.
To get followers on this new social media platform, build a community, and become a household name among early adopters, try Planable for free and discover just how easy social media management can be. Whenever you’re ready.
Maria is a content marketer, SEO copywriter, and social media specialist with experience working for a wide range of B2B businesses. She loves to keep up with the evolution of digital marketing, particularly in areas such as social media management, content, SEO, and PR. She is passionate about her work and loves to add a unique spin to any topic.
Create
Schedule
Plan
Analyze
Collaborate
Engage
Approve
