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Not too long ago, everyone was discussing how email marketing is a thing of the past. Then, digital marketing specialists everywhere realized, and I quote, that "Email marketing is not dead." Frankly, I agree. I've seen firsthand how emails, especially newsletters,...
As a social media manager managing multiple social media accounts daily, I know the role LinkedIn analytics tools play in the job. It is unlike other social media platforms. Linkedin calculates engagement differently, dislikes virality, and aims to keep users in their bubbles.
You must provide extremely relevant, high-quality, engaging content to burst that bubble and gain visibility. This makes analytics a key ingredient for a successful LinkedIn marketing strategy.
However, LinkedIn’s native analytics tools are… basic at best, begging the question: are there other options?
In this article, I’ve gathered some of the best LinkedIn analytics tools for every occasion, from casual performance monitoring to ad-specific reporting and massive trend-watching. So, keep reading to see which one’s best for your needs.
LinkedIn’s native analytics tools are surprisingly imperfect for a social media platform that heavily depends on analytics.
First of all, the LinkedIn Page Analytics interface is unfriendly and quite complicated. This makes you waste a lot of time looking for a particular piece of data for your report. On top of this, some key metrics for LinkedIn posts, like reach, are hard to come across — you have to check them for every post in the feed manually.
Picking a date range for analysis is also terrible because it resets to the default date range every time you switch the tab.
For these reasons and more, I recommend using third-party social media analytics tools if you prioritize a solid social media presence on LinkedIn. These social media tools are tailored for presenting LinkedIn data in a comprehensive, concise form that doesn’t have you mumbling in frustration.
Here’s why you should opt for specialized analytics tools for your LinkedIn page:
Some say there’s no such thing as too much data. However, a lot of data only makes sense if it’s presented straightforwardly. And LinkedIn native analytics is not the best example of this.
So, if we’re talking about tracking social media performance with little to no stress, I vote for third-party analytics tools for LinkedIn.
Besides tracking classic LinkedIn metrics, these tools are loaded with trend-watching features, social listening, and sometimes even ad campaign performance tracking — one dashboard to rule them all.
But how do you choose the right one? My list of top LinkedIn analytics tools for social media management teams of all shapes and sizes is coming your way.
Planable Analytics | Keyhole | Sprout Social | Hootsuite | Brand24 | HubSpot | Buffer | PromoRepublic
Planable Analytics includes a LinkedIn analytics tool that enables you to monitor your LinkedIn page’s evolution, spot your top-performing content, and create insightful reports. Apart from LinkedIn, you can also use Planable Analytics for Facebook, Instagram, and TikTok.
LinkedIn Analytics in Planable
The thing I like most about this social media analytics platform is its clean and consistent interface. Plus the fact that it comes integrated in Planable’s collaborative content management solution. Content flows faster from planning to publishing, and then it’s really easy to spot what works and double down on that.
Key features:
Monitor page and content performance. Analyze how your page is doing and spot the types of content that perform best on your relevant metrics.
Create delightful reports. Create custom reports for your clients or stakeholders. They’re easy to read and can be easily shared as downloaded files or via dedicated links.
Pricing: Planable Analytics is priced at $9/month/workspace, and it comes as an add-on with any of Planable’s paid plans (which start at $11/month).
Keyhole is an all-in-one social media analytics tool that offers analytics, brand mention monitoring, and influencer marketing insights.
I personally like Keyhole’s trend-watching capabilities. The platform helps you identify hot topics to engage your LinkedIn audience to the max.
Simply add hashtag tracking and performance analysis to the mix, and you get a comprehensive guideline for what your audience craves.
Key features:
Pricing: Keyhole offers five paid plans. The cheapest one is $63/month, paid annually. Its most popular plan costs $199/month and includes optimization recommendations and six months of historical data.
Sprout Social is an all-in-one packed social media management platform suitable for big marketing agencies with multiple clients.
My favorite thing about Sprout Social is the in-depth audience insights. In addition to follower count, Sprout also provides division by organic and paid followers and the number of people unfollowing your LinkedIn company page in the specified period.
For Premium Analytics users, Sprout also offers Benchmark, a tool that helps employers craft competitive compensation packages. The platform measures your monthly engagement rate and sets you on a chart among the 25th, 50th, and 75th percentile of other profiles. Very useful for competitor analysis.
Key features:
Pricing: After a 30-day free trial, Sprout Social offers paid plans starting at $249/month, with each additional user costing $199/month.
Hootsuite is a pioneering social media management tool with quite remarkable LinkedIn analytics capabilities.
You can connect up to 100 LinkedIn pages, including company and showcase pages. For each, you can create a personalized dashboard with required metrics, content insights, and additional info like hashtags or social listening.
Setting up streams on a Hootsuite board is a bit tedious, but in the end, you get a very comprehensive look at the state of your connected LinkedIn profile.
Key features:
Pricing: Hootsuite offers a 30-day free trial period. Paid plans begin at $99/month and include many analytical options like benchmarking and reporting.
However, Advanced Analytics tools are only available for Enterprise plans as add-ons.
Brand24 is a little different from the tools I mentioned before. This marketing tool concentrates on social listening across multiple social media platforms, including LinkedIn.
LinkedIn favors those who are active in the community. That means a lot of commenting and networking. Using Brand24, you can easily track brand mentions and be proactive on the platform even when your LinkedIn profile isn’t tagged directly.
Key features:
Pricing: the cheapest plan for small brands is $79/month, paid annually. However, according to the platform, the hottest plan is the Pro plan for $199/month, paid annually.
HubSpot is a digital marketing tool, social managers usually use for tracking ad campaigns.
Although HubSpot provides a basic overview of LinkedIn account analytics (followers, impressions, shares, etc.), its strongest suit is connecting your LinkedIn and website. You can track your LinkedIn ad campaigns and get more specific data regarding new leads, sessions started, and conversions.
Key features:
Pricing: The LinkedIn analytics tool for ad tracking is a part of HubSpot’s Marketing Hub. Marketing Hub has two packages: Professional for $880/month and Enterprise for $3300/month.
Buffer is a simple and straightforward LinkedIn analytics tool. Social media teams can schedule and publish posts through Buffer and gather analytical data. It’s a good choice for small teams.
Although Buffer doesn’t track paid traffic, it does a good job when it comes to organic data. Its killer feature is the tab Answers, where social media managers can find actionable insights on their audience, the best time to publish, and the most engaging content type.
Buffer ain’t much, but it’s honest work. If your goal is to simply ditch the LinkedIn native analytics tool and streamline your social media strategy, Buffer is a good choice.
Key features:
Pricing: Buffer bills according to the number of channels. The basic plan costs $5/month per channel, paid annually.
PromoRepublic is a great tool tailored for comprehensive analytics of LinkedIn marketing efforts for multi-location brands.
The platform offers a 360-degree view of all your social media accounts’ performance (including LinkedIn) — all from a single dashboard. For a franchise business, it’s a chance to get a holistic look at the social media strategy and identify weak spots at a glance.
Key features:
Pricing: PromoRepublic offers three paid plans, with the cheapest one suitable for small businesses at $49/month, paid annually. The plan tailored for agencies costs $79/month, paid annually.
Yes. LinkedIn has a native analytics tool that tracks content performance for LinkedIn company pages and personal accounts. Although the tool is quite complex and mediocre UX-wise, it can help you monitor your LinkedIn presence.
However, if your digital marketing strategy prioritizes LinkedIn as one of the core channels, specific LinkedIn analytics tools like Planable Analytics are a better choice to track your LinkedIn page performance.
LinkedIn’s native analytics tool allows you to track LinkedIn followers count, engagement insights, and content performance metrics like impressions, reactions, comments, and reposts.
LinkedIn tools also provide fundamental competitive analyses based on follower count and organic engagement, as well as audience insights for visitors and followers.
For a company page, you can also monitor employee advocacy activity and employer brand metrics (not very comprehensive though).
Content marketer with a background in journalism; digital nomad, and tech geek. In love with blogs, storytelling, strategies, and old-school Instagram. If it can be written, I probably wrote it.
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