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You can't add links to your Instagram post captions (sorry, sales team). However, if you want to invite your Instagram followers to your other resources to increase traffic to your website, promote products and services, and enhance user engagement, all you need to...
Marketing collaboration software floats marketing boats in a very fast-paced and ever-changing environment. Especially when time is of the essence, there’s no place for miscommunication.
Marketing collaboration tools help teams build streamlined workflows, review and approve content fast, and benefit from collaborative creativity. They promote centralized communication to avoid losing information and improve project management. Stay on track, keep your colleagues close, and generally do great rather than re-do things — that’s a win-win.
In this article, I’ve gathered the 12 best marketing collaboration software options for all stages of the marketing process, from planning to retrospective analytics. Let’s go!
Marketing collaboration software refers to tools designed to simplify communication, project management, and workflow optimization within a marketing team. These platforms enable real-time collaboration on marketing campaigns, content creation, and strategy planning, boosting efficiency and productivity within teams.
Marketing collaboration tools help teams work faster, better, and more aligned, making everyday collaboration easier. Streamlined processes are vital to achieving results, and that’s where collaboration tools save the day.
A good marketing collaboration tool:
Does your tool have to have all those features? When choosing the collaboration tool for your team, focus on what issues you want it to solve first and foremost.
You say “marketing collaboration,” I say “Planable”. Planable is a content management platform that is built on a collaborative spirit.
With Planable’s Universal Content feature, you can work on any marketing content, from social media posts to blogs, emails, and briefs. Team members can work on the same asset like they’re in the same room, with real-time comments, in-context annotations, and no lengthy email chain in sight.
Article collaboration in Planable
As a social media management platform, Planable helps you create, approve, and schedule content for social platforms. Whether it’s videos, carousel posts, tweets, or stories, you can put it in your calendar, set the time, and relax — rest assured, Planable will put your content in front of your audience.
Drawbacks: Planable has no social listening functionality.
Pricing: Planable offers 50 free posts. After that, you can upgrade for as little as $11/month/user and calibrate the price to fit the number of required workspaces and collaborators.
Slack is a corporate messaging app that marketing teams use to organize and facilitate team communication. Its chat rooms, direct instant messaging, group channels, and built-in video calls are designed to simplify communications and help everyone stay on the same page.
Key features
Drawbacks: Despite the variety of features, Slack is mostly just a messaging app.
Pricing: Slack has a free plan suitable for small marketing teams with one workspace. You can upgrade to one of the two paid plans starting at $8.25/month/user if you need more features.
Canva is here for small creative teams looking to produce high-quality visuals without the steep learning curve of Photoshop or Figma.
It’s an all-in-one design platform that simplifies visual content creation, from social media graphics to presentations. No assigned designer on board? Canva has your back on that.
Key features
Drawbacks: Canva is less powerful than Photoshop, Illustrator, or other dedicated design software for high-end visuals.
Pricing: Canva has one free and two paid plans: Pro for individual creators and Team for marketing teams, starting at $11.99/month and $23.99/month, respectively.
Airtable helps marketing teams build customized marketing collaboration tools. In the right hands, it combines a spreadsheet’s simplicity and a database’s power.
It’s a viable option for those who need a platform as dynamic as their team workflows.
Key features:
Drawbacks: Setting up your app takes more time and resources, so Airtable is not an out-of-the-box solution.
Pricing: Airtable offers a free plan. It’s scalable for growing teams, offering two paid plans starting at $24/month/user.
HubSpot is a compilation of multiple marketing collaboration tools. But the one that stands out is its CRM and customer relationship solution. HubSpot offers tools for digital marketing aimed at managing campaigns, operating sales, and automating marketing processes.
Key features
Drawbacks: HubSpot is complex with its multiple solutions and somewhat confusing pricing. It might take you a moment to get things rolling.
Pricing: HubSpot’s CRM is free to use. The platform offers multiple hubs (Marketing, Sales, Operational, etc.), each with its own pricing. Its CRM Suite Starter for small teams and individuals starts at $30/month.
Monday is a project management tool that helps teams track marketing tasks, manage campaigns, and collaborate on multiple projects. With multiple marketing calendar views, automated approval processes, and visual goal settings, teams can work collaboratively on any task.
Key features
Drawbacks: Many of Monday’s capabilities, including Gantt charts, calendar views, automation, time tracking, and integrations, aren’t available on the entry-level plan.
Pricing: Monday has one free and four paid plans starting at $12/month.
Wrike is a dynamic project management software designed for marketing teams aiming to optimize their project workflows and collaboration efforts. The platform organizes tasks efficiently, enabling teams to stay on track and stick to deadlines.
Key features
Drawbacks: Wrike can be overwhelming for new users, and it might be overkill for many smaller teams.
Pricing: There’s a free version for basic project tracking. You can upgrade for $9.80/month/user, or choose a more extensive plan.
Miro is a collaborative platform that helps teams visualize their marketing planning processes, making it a perfect tool for brainstorming sessions, retros, and strategizing.
Its intuitive interface helps break down marketing strategies and present them in various ways, from mind maps and flowcharts to Kanban boards, swimlane diagrams, and more.
Key features:
Drawbacks: Roles and pricing in Miro are confusing. You can accidentally invite your team member as admin, owner, or collaborator and pay more at the end of the month.
Pricing: As I mentioned, it’s pretty confusing. You can use Miro for free (provided you pay extra attention to how you add collaborators) or choose one of the paid plans starting at $10/month/user.
Notion is an all-in-one workspace for marketing teams, blending notes, tasks, and databases to simplify planning and execution. Team members using this tool can customize their workflows, from content calendars to campaign tracking, and collaborate on building a successful marketing campaign together.
Key features
Drawbacks: Content creation is not Notion’s strong side — it’s more of a planning and task-tracking tool.
Pricing: You can use Notion for free or upgrade to one of the paid plans starting at $10/month/user.
Trello is a project management platform known for its intuitive Kanban boards. Trello helps teams visually organize their projects, track progress, and update statuses in real time, ensuring teammates stay in sync with ongoing tasks and deadlines.
Key features
Drawbacks: While Trello is great for task visualization and management, it lacks in-depth project planning with more complex dependencies.
Pricing: Trello’s free version is often enough for small marketing teams. However, you can upgrade for $6/month/user if you are looking for more functionality and automation features.
Microsoft Teams is a platform for hosting video meetings tailored for big teams. It integrates seamlessly with Microsoft 365, so if your team uses the Microsoft Office pack, Teams contributes to your cohesive ecosystem for efficient collaboration.
Key features
Drawbacks: Microsoft Teams is not a cool hipster solution, so no fun features are included.
Pricing: Microsoft Teams comes with a Microsoft 365 subscription. If you want to buy Microsoft Teams separately, you can choose from three paid plans starting at $4 per user/month.
Chanty is an all-in-one team collaboration platform for marketing teams to communicate, manage tasks, and share files. It offers unlimited messages, audio and video calls with screen sharing and built-in task management. Chanty’s Teambook is a single hub to organize tasks, conversations, pinned messages, and all the other content you share. Third-party integrations are available with Zapier, Google Drive, Trello, Asana, Github, Gitlab, and others.
Key features
Drawbacks: Invitation to join a call by the link is not available yet.
Pricing: Chanty has a free plan for up to 5 users; and a Business plan that costs $3 per user per month paid annually.
Marketing collaboration software helps you leverage the creativity of all your colleagues, even when you work remotely. When choosing your perfect tool, focus on the core application you have in mind, whether it’s content creation, task management, or communication.
Planable was built with collaboration in mind and helps marketing teams worldwide embrace their team power and create exceptional marketing. Try Planable today — 50 free posts await!
Content marketer with a background in journalism; digital nomad, and tech geek. In love with blogs, storytelling, strategies, and old-school Instagram. If it can be written, I probably wrote it.
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