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As Planable’s SEO lead, I’ve spent years studying visibility: how brands show up, earn authority, and build trust. But visibility has changed. It’s now just as much about how AI sees you as how you rank. It started with a simple question: does our social presence...
Sep 17, 2025
ContentCal is a social media tool that allows teams to manage, schedule, and publish social media content. Like any other social media management software, this too has its own advantages and drawbacks, leading many people to shop for ContentCal alternatives.
Whether you’re looking for a ContentCal alternative or a place to check out other solutions and compare, this article will give you everything you need to know before making a decision. Here is our list of 10 ContentCal alternatives that outshine it:
Planable |Â Agorapulse |Â Hootsuite |Â Sprout Social | Zoho Social |Â CoSchedule |Â Falcon Social |Â Buffer |Â HeyOrca |Â Kontentino |Â ContentCal FAQ
UPDATE: ContentCal is currently only available to existing customers. New clients who want to signup are automatically redirected to “Content Scheduler” in Adobe Express.
If you’re migrating from ContentCal, contact us for a special deal. Book a demo here.
These are the pros and cons of the social media management tool:
So, why are people looking for a ContentCal alternative? About a year ago, Adobe officially announced its much-rumored acquisition of ContentCal. While this is no cause for alarm by itself, new users can’t sign up for a ContentCal account. In other words, ContentCal might very well shut down sooner rather than later.
If you want a safer social media tool or you’re thinking about migrating from ContentCal, here are some ContentCal alternatives that are worth considering:
Planable is a social media collaboration platform with a firm focus on streamlining team collaboration and approval workflows.
It’s the ideal solution for teams experiencing stunted collaboration processes for various reasons.
If you’re migrating from ContentCal, let us help. Book a demo here.
Planable has a double What You See is What You Get and “all-in-one” philosophy. Everything a social media marketer needs is in one place, no need to spread yourself thin across multiple tools and spreadsheets.
Teams can invite people to leave comments right next to the post, schedule and preview posts, plan their campaigns using the social media calendar, and store assets.
All these things are made even simpler by Planable’s intuitive user interface, which mimics the feel and flow of social media.
Planable also emphasizes security, as the solution has multiple approval workflows that can be customized by teams according to their needs.
All in all, Planable is the best reasonably-priced ContentCal alternative for teams who are looking for that extra layer of security and collaboration seamlessness.
Planable is ideal for collaboration-heavy teams, marketing agencies, and brands of all shapes and sizes. Its approval software features are an essential companion to client-centric social media management.
Agorapulse is a social media management tool that helps teams track social media profiles in one place. Overall it’s a solid alternative to ContentCal if content management is what you’re looking for.
Agorapulse shines the most when it comes to monitoring social media channels and producing reports; perfect for social analytics-heavy social media managers.
Agorapulse is ideal for social media management teams who are more focused on the analytics/reporting side of content than strictly collaboration and approval. It is also a quite pricey tool, making it a hard sell for up-and-coming outfits.
Hootsuite is one of the oldest and most well-respected social media marketing solutions in the market.
Founded in 2008, this social media management platform has since made its mark in the industry for its reliability, strong social media management functionalities, and analytics/reporting functionalities.
However, while Hootsuite may be an all-around great social media tool, “accessibility” is not one of its strong suits. Its learning curve makes it a tool more suitable for large organizations needing cross-departmental social media management and collaboration.
Starting from $49/month for 1 user and 10 social accounts. Might be a hard sell for cost-weary businesses.
HootSuite is ideal for large organizations that need collaboration and social media reporting features across multiple departments. Its high price makes Hootsuite not ideal for small businesses on a budget that requires a content-publishing-centric solution. If Hootsuite didn’t quite fit the bill, consider perusing this thorough list of Hootsuite alternatives for a better match.
Sprout Social is another ContentCal alternative that might be worth considering. Sprout Social is a platform that helps businesses grow their social media presence. It provides features to help with tasks such as content creation, engagement, reporting, and more.
Sprout Social is used by organizations of all sizes, from small businesses to enterprise companies.
Sprout Social’s features are designed to help teams save time and grow their social media presence. Social media teams can expect functionalities for content creation, engagement, reporting, and more.
Great content software for large organizations and marketing agencies that need social media analytics and reporting.
Next up on our list is Zoho Social. This is a social media management software that lets marketers post and monitor their social media activity, track who’s talking about them, and measure their social media reach. It also provides insights into what content is resonating with your audience.
All in all, Zoho Social is a great tool that helps teams and agencies better understand and engage with their social media audiences.
Starts at $15/month for 1 brand (7 channels), and 1 team member.
Small social media teams that work with a small number of platforms.
CoSchedule is a content marketing tool that helps you plan, publish, optimize, and measure your blog posts and social media updates. What separates this ContentCal alternative from most of the options listed in this article are its drag-and-drop editorial calendar, as well as its monitoring and analytics features.
Free marketing calendar — paid version starts at $39/month.
Marketing teams and agencies that need a solution that offers SEO optimization for social and blog content.
Falcon Social enables users to publish content, track conversations, and measure performance across multiple social networks including Facebook, Twitter, and LinkedIn.
With Falcon Social, users can create and schedule posts, monitor comments, and mentions, track social media analytics, and more. Falcon Social also offers a suite of features for team collaboration, such as a team calendar, task management, and reporting features.
Falcon Social (formerly Falcon.io) was acquired by Brandwatch in 2021.
Small business plans start at $108/month.
Falcon Social is ideal for businesses that need a solution for analytics-heavy marketers.
Buffer is one of the oldest social media tools on the market. This ContentCal alternative offers users a suite of tools to help them with tasks such as scheduling posts, analyzing performance, and managing engagement.
By providing users with ways to post content more effectively, Buffer can save users time and help them to better grow their online following.
Whether you’re looking to improve your personal social media management or want to find a social media management tool to help your business better connect with its audience, Buffer is worth considering.
Offers free trial. Paid version starts at $5/month.
Buffer is a valuable tool for businesses that manage content for a large number of pages and platforms.
HeyOrca is a social media management tool with a strong emphasis on collaboration, client approvals, and scheduling. With HeyOrca, users can easily drag and drop content into a central calendar, schedule posts in advance, track who is working on what, and get approval from team members before anything goes live.
HeyOrca’s pricing and distribution of features make it the ideal tool for marketing agencies.
The final Contentcal alternative on our list is Kontentino. This is a social media management tool that provides users with a set of features to manage their content, set approval workflows, and collaborate.
Kontentino also comes with an easy-to-use drag-and-drop interface, a content library, and a robust set of analytics tools.
An overall decent social media management tool that offers a bit of everything (collaboration, analytics, content management). For more in-depth information, check out our Kontentino alternatives article.
ContentCal strengths:
ContentCal weaknesses:
Given ContentCal’s features and uncertain state, Planable may be the more suitable option for large teams that are looking for strong collaboration and approval functionalities.
All the tools highlighted in this article are strong ContentCal alternatives. Planable offers a free plan and has a better approval system and collaboration workflows.
And that’s a wrap on our article about the best ContentCal alternatives. At the end of the day, the best tool for you depends on the specificities of your workflow and team.
But if you’re looking for a solution that goes the extra mile in terms of offering features that streamline collaboration, and social media management approval workflows, Planable might be a tool worth considering.
Content marketer and aspiring YouTuber, in no particular order. Expertise in content writing, social media copywriting, and neo-noir graphic novels. Used to run a music webzine in the 2 seconds in the early 2010s when blogs were hot. I tweet very badly on Twitter.
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