I usually start these articles by poking fun at the very field I’m working in. This time, though, I’m going to level with you – social media mistakes happen. You know it, and I know it. The higher the number of platforms and people managing them, the bigger the chance...
Manage Your Social Media Workflow Like a Pro with this Guide
I usually start these articles by poking fun at the very field I’m working in. This time, though, I’m going to level with you – social media mistakes happen. You know it, and I know it. The higher the number of platforms and people managing them, the bigger the chance...
Social Media Editing Tips, Tricks & Best Practices in 2024
Editing is an underrated art form, and the sooner we acknowledge that, the better. Similar to how a film wouldn't feel like, well, a film without an editor’s keen eye, that branded tweet would not be as well crafted without the input of several skilled marketers. ...
Top 5 Marketing Concepts with Examples [2024]
Nowadays, there’s a strategy for anything. It almost feels like professionals don't move a finger without having a strategy in place. Or at least they claim they don’t. This means execution is only one crucial step in the big marketing scheme, and it only happens...
9 Twitter Management Tools to Outperform Competitors in 2024
Cultivating one good Twitter account with a consistent strategy and an engaged community is hard enough on its own. If you manage multiple accounts or also work across other social media platforms, things can get intense quickly. Twitter management tools can lighten...
12 Facebook Management Tools to Increase Your Efficiency and Reach in 2024
Facebook management tools are irreplaceable when it comes to truly taking control over your presence on the platform. Native tools are overcomplicated and mediocre functionality-wise, so social media managers usually opt for third-party software. Such tools help your...
How to Sell on Instagram in 2024: A Beginner’s Guide
With one billion active monthly Instagram users and 83% of these using it to discover new products/services, selling on Instagram is a no-brainer for small business owners wanting to boost sales from their Instagram marketing strategy. Instagram users who love to...
How to Sell on Pinterest in 2024: From Inspiration to Conversion
With over 445 million monthly active users, Pinterest offers incredible opportunities for many businesses looking to sell products online. Were you aware that Pinterest strongly influences users' purchasing decisions, with users seven times more likely to say it's the...
5 Steps to a Complete Marketing Campaign Plan + a Template to Get You Started
Eager to implement impactful and memorable marketing campaigns? Learn how to craft a strategic marketing campaign plan that aligns stakeholders and optimizes channel distribution, ensuring goal achievement. Without a plan supported by a content calendar, marketing...
8 Best Hootsuite Alternatives for 2024 (Tried & Tested)
As a leading social media management platform, Hootsuite provides powerful features and integrations that help businesses handle their social media accounts. But it's not the only tool worth considering. Whether you’re an overcharged current Hootsuite customer or just...
An In-depth Exploration of Social Media Rebranding
This blog post aims to walk you through the process of rebranding your social media presence effectively. A social media rebrand will help make your business stand out from others and build a stronger connection with its target audience. Going through this...